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Give Your P2P Events New Energy with Activity Tracking

sgEngage

This evolution has been driven by several factors: The need for increased engagement A more personalized approach to connecting with donors The popularity of activity trackers, such as Fitbit and Apple Watch And you cannot underestimate the importance of mobile fundraising. What Activity Will Appeal to Your Donors?

Track 91
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Thursday Thoughts: transforming mid-level donors into major donors

EveryAction

One way to meet new major donors is to steward existing donors into upgrading their gifts to your nonprofit organization. We all know it’s generally more efficient to retain an existing donor than to acquire a net new one, but how can busy fundraisers upgrade mid-level donors effectively and efficiently?

Donor 179
professionals

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List of Donor Wealth and Lead Tracking Software

Whole Whale

Lead tracking software is common in the business-to-business (B2B) world where sales teams need to know the when/where/who of companies checking out their online resources. Company-level Lead Tracking These tools leverage the IP, cookies and network information of visitors to your website to show a top-level view of company activity.

Track 52
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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Why Do Donor Personas Matter?

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Donor Database Management: A Quick Guide to Prospect Setup and Tracking

Qgiv

However, many organizations fail to properly track gift officer portfolios, gift officer actions and donor pipeline management within their donor database management. Proper documentation and tracking of moves management can impact your fundraising in many ways. Donor Database Management Essentials.

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How to Use AI Fundraising Tools to Boost Donor Engagement

sgEngage

If your nonprofit is ready to dive deeper into the world of AI fundraising to boost donor engagement with your mission, this is the place to start! In this guide, we’ll review the basics of AI fundraising tools and a few strategies for using these solutions to improve donor relationships.

Tools 84
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#AI4Good: Augmenting Human Interaction

Beth's Blog: How Nonprofits Can Use Social Media

We are particularly interested in the human side of AI and how it will augment the work of fundraisers and support donors. The chatbot has to interact with the target audience. It is also important to reminder that chatbots should not replace human interaction, but augment it. There are two sides of the design process.