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Interactive Marketing: How Nonprofits Can Captivate in a Noisy World

NonProfit PRO

Nonprofit donors are increasingly immune to traditional marketing and advertising. That's why interactive marketing is so effective. Wherever we go, from billboards on the highway to pop-up ads on our favorite websites, countless brands vie for attention. As a result, we’ve learned to tune them out or avoid them.

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Thursday Thoughts: transforming mid-level donors into major donors

EveryAction

One way to meet new major donors is to steward existing donors into upgrading their gifts to your nonprofit organization. We all know it’s generally more efficient to retain an existing donor than to acquire a net new one, but how can busy fundraisers upgrade mid-level donors effectively and efficiently?

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Get Started With Peer Fundraising To Raise More Money Now! (Live Interactive Webinar)

NonProfit PRO

Reserve your spot today and join us for this highly interactive webinar featuring Nicole Betancourt, Development Coordinator, Ronald McDonald House Charities® of South Florida, and Manny Perez, Peer-to-Peer Fundraising Expert with Arreva.

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‘The State of Modern Philanthropy 2023’ from Classy Outlines Data, Donor-Relationship Strategies

NonProfit PRO

Classy released its sixth annual The State of Modern Philanthropy 2023 report which examines data from 34 million donors. The interactive digital report highlights how nonprofits can leverage the latest technologies to create authentic digital experiences for donors.

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9 Socially-Distant Donor Engagement Ideas for Nonprofits

Nonprofit Tech for Good

By Laura Bucher , Storyteller at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. But there are two things that are certain: social distancing will continue to be a reality and your donors will continue to believe in your mission. Not to worry.

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4 Types of Donor Personas for Effective Nonprofit Fundraising

Nonprofit Tech for Good

In other words, you create donor journeys. . If you’ve never done so, developing donor journeys (also known as donor journey mapping) can feel like quite an undertaking. What are my donor personas? Below, I’ll break down the basics and share my four top donor personas that will help get you started. .

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Why Do Donor Personas Matter?