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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

Every nonprofit has the goal of extending their impact as far as they can by helping as many people as possible. They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back burner. 1) Traffic. 1) Traffic.

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Digging Into Data: 7 Key Metrics to Track + Common Data Questions

Allegiance Group

They’ve just seen a report that says revenue per donor is going down, and they want you to explain why the nonprofit is losing money. But you’re not losing money — your recurring giving program is growing, which is making the revenue per donor dip. How often should I look at these metrics? A daily look isn’t necessary, though.

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Thursday Thoughts: transforming mid-level donors into major donors

EveryAction

One way to meet new major donors is to steward existing donors into upgrading their gifts to your nonprofit organization. We all know it’s generally more efficient to retain an existing donor than to acquire a net new one, but how can busy fundraisers upgrade mid-level donors effectively and efficiently?

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Helpful Ways to Measure and Optimize Your Nonprofit’s Performance

sgEngage

If you are not sure which metrics are essential or how to convert your data into something stakeholders can grasp and absorb, start simply by setting clear goals. By applying these helpful ways to measure and optimize nonprofit performance, you can drive positive change for your organization.

Measure 97
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What Are Key Event Metrics and Why Do They Matter?

Greater Giving

These key event metrics quantify the success of your events, and can show you how to improve them. Tracking these key event metrics can deliver critical insight into what you’re doing well, and where your events need improvement. So what are those metrics, and what data do you need to track to analyze them? Sponsorship Dollars.

Metrics 98
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How a Community of Long-Term Monthly Donors Make a Long-Term Difference

Nonprofit Tech for Good

As a non-profiteer of many years, I have known donor giving programs to be described via a myriad of terms; sustainment, long-term, continued, recurring – all ways to describe the length of the relationship a donor establishes with a non-profit. Creating powerful solutions. What they really need are affordable, lasting solutions.

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Use These 11 Metrics To Evaluate Your End-Of-Year Fundraising Campaign

Bloomerang

In this post, I’ll walk you through why that’s important and what metrics you should measure. . This will help you understand donor trends, such as if you reached a new audience, if the average gift amount increased, etc. . Goals and metrics . 11 metrics to evaluate your end-of-year fundraising campaign .