Allegiance Group

JANUARY 23, 2023

All nonprofits experience various amounts of donor attrition, making it essential to re-engage with lapsed donors. And, like new donor acquisition and donor retention, donor re-engagement after a lapse takes effort. Most organizations define lapsed donors as those who haven’t donated in the past 18-36 months.

Donor 52

Donor Mail Retention History 52

Nonprofit Tech for Good

FEBRUARY 27, 2012

These best practices serve as a foundation for your online fundraising campaigns, but much of your nonprofit’s success also depends upon the service you choose to process your online donations and the design and frequency of your e-newsletter. Make Your Donate Now Button Stand Out from Your Website’s Color Scheme.

Donation 229

Donation Practice Mail Newsletter 229

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor.

Digital 52

Digital Practice Donor Strategy 52

TechImpact

DECEMBER 18, 2013

How is all your donor information saved? Also, the file is landlocked, unless the most recent version is emailed for reference. Salesforce allows you to log and aggregate every interaction your nonprofit makes with a donor, prospective donor, or organization in one easily accessible place. Track customized information.

Donation 119

Donation Track Aggregator Tech 119

Care2

JUNE 17, 2021

Every year, charities and nonprofits experience churn on their donor file. A significant percentage of supporters will eventually stop responding to direct mail, donating online, following a charity on social media, or opening cause-related emails!

Donor 41

Donor Practice Files Charity 41

Bloomerang

JUNE 9, 2022

As a nonprofit fundraiser, you’ve probably heard some variation of the phrase, “treat every donor like a major donor.” If you treat every donor like a major donor, you’d probably run out of team member time. Plus, not all of your supporters want to be wined and dined like a major donor. Who are your major donors?

Donor 106

Donor Gift Database Relationship 106

M+R

AUGUST 15, 2023

They each submit a bucket of donor list attributes, and the M+R wizards stir all the data points together and distill them into customized, refined actionable reports, including which of their supporters are donating to other organizations, clicking on email, and much more. It can be concerning. And demoralizing. Is it your marketing?

Analysis 52

Analysis Files Mail email 52

M+R

SEPTEMBER 12, 2023

They each submit a bucket of donor list attributes, and the M+R wizards stir all the data points together and distill them into customized, refined actionable reports, including which of their supporters are donating to other organizations, clicking on email, and much more. It can be concerning. And demoralizing. Is it your marketing?

Analysis 52

Analysis Files Mail email 52

Bloomerang

DECEMBER 9, 2022

They also wanted us to do this with online donations paid by credit card, as there is a delay of a few days before the money reaches our bank account. From the donor’s perspective, they have lost control of the gift when it leaves their possession. From our perspective, we have the donation in hand on Dec. Donor Perspective.

Gift 82

Gift Charity Mail Pledge 82

Bloomerang

JULY 21, 2021

You must have your founding Board of Directors and officers selected prior to filing your Articles of Formation or Articles of Incorporation with the state. Prepare and file Articles of Incorporation. . This form can be completed by mail, phone, fax, or online. Recruit incorporators and an initial director. . The cost is $0. .

Organization 130

Organization Files Nonprofit Grant 130

Bloomerang

JUNE 1, 2022

This is a popular time for charitable giving because supporters are motivated by the holiday spirit and because it’s the last opportunity for donors in the U.S. Direct mail is the most popular year-end giving marketing method. Direct mail is the most popular year-end giving marketing method. What was our average donation size?

Guide 111

Guide Giving Nonprofit Metrics 111

Neon CRM

AUGUST 18, 2023

To succeed, it’s important to grasp the basics of three strategies: email fundraising, direct mail fundraising, and fundraising events. goals are: Specific: Make your fundraising goal clear and well-defined, whether it’s a specific fundraising amount, a target number of donors, or achieving a particular outcome or impact.

Guide 52

Guide Fundraising Mail Metrics 52

TechImpact

SEPTEMBER 9, 2013

This is no surprise, but it poses a growing dilemma among nonprofits and foundations as more and more donors, sponsors, and volunteers turn to technology to facilitate actions and make connections. Beyond the social sphere, nonprofits see less activity from mailing (i.e., direct mail and email).

Challenge 140

Challenge Technology Mail Files 140

DipJar

FEBRUARY 2, 2023

If your organization struggles to boost fundraising each year (or is seeing a decline in overall donations), it can be hard to know how to improve your fundraising strategy. To unearth missed opportunities and pinpoint new ways to diversify your revenue streams , use the data you collect about your donors through wealth screening.

Fundraising 52

Fundraising Channel Files Data 52

3rd Sector Labs

MARCH 1, 2015

Now, let’s talk about your donor database. Year after year you gather information about donors. Donors lapse. You keep mailing out newsletters and fundraising appeals. You keep adding new donors, new prospects and your mailing lists get larger. Is your organization is a donor data hoarder?

Data 100

Data Donor Database Mail 100

Bloomerang

JANUARY 22, 2024

In contrast to for-profit organizations, nonprofits rely on donations, usually a combination of individual donations, grants, sponsorships, and corporate donations, to fund their operations and further their charitable missions. You can always expand your operations later on as your organization and donor base grows.

Nonprofit 83

Nonprofit Files Policy Software 83

Nonprofits Source

APRIL 19, 2017

First I’ll show you how the Environmental Defense Fund used their email list in a creative way to increase online donations by 63%. Result: 63% more donations, 55% higher conversion rate and a 2X ROI. This means you can target Facebook ads to appear on the feeds of people who have donated to your nonprofit.

Ideas 111

Ideas Donation Online Strategy 111

BoardAssist

DECEMBER 15, 2014

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Upgrading your donors’ gifts.

Mail 61

Mail Money Raise Tips 61

M+R

JUNE 22, 2023

That’s how I felt the first time I got a demo for Scout Quest, the dashboard my M+R colleagues developed to leverage data to enhance mail programs and help with things like deliverability , reactivation, and mid-level donor upgrades. Ads make the most sense, but you’ll still want to further refine that file. A lovely interface.

Los Angeles 101

Los Angeles Audience Google Channel 101

Get Fully Funded

MARCH 16, 2021

Direct mail is a valuable fundraising strategy, but figuring out how to send a nonprofit appeal can be confusing. You’re just mailing a letter asking for a donation, right? If you’re a beginner at mailing fundraising appeals , it’s really important that you understand the strategy and psychology behind what makes a good letter.

Results 98

Results Mail Nonprofit Money 98

Get Fully Funded

OCTOBER 21, 2021

Online fundraising allows your nonprofit to earn donations from a wide audience, growing your network and raising more for your cause. As a nonprofit leader, you are likely familiar with donation solicitation laws. However, online fundraisers that include out of state donors complicate this process.

Course 64

Course Online Fundraising Law 64

Pamela Grow

OCTOBER 30, 2023

To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data. Your data can reveal hints about donors’ giving preferences, giving capacity, willingness to give, and the reasons why they support your cause. Understand donors’ giving behaviors.

Analytics 52

Analytics Data Giving Metrics 52

M+R

FEBRUARY 5, 2021

We have something to say that lands somewhere between an observation and a complaint and a call to arms: Not enough attention is paid to mid-level donors. Major donors get the fanfare, the galas, the special one-to-one contact. Small-dollar donors are often the solid foundation, the activists, the heart of the movement.

America 105

America Digital Audience Channel 105

Neon CRM

AUGUST 4, 2023

It’s an important part of a good donor retention strategy. Your GivingTuesday thank-you letter does more than simply thank your donors. But writing an email that will delight your donors can feel like a monumental task. To do this, use personalization tokens to address your letter to your donor by name. We hope so!

Template 52

Template Gift Images Game 52

Connection Cafe

FEBRUARY 14, 2017

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. As fundraisers, we don’t have the option of choosing; we must solicit from existing donors while simultaneously growing prospect lists and converting new leads into first-time donors.

Retention 37

Retention Donor Online Research 37

Nonprofits Source

JUNE 29, 2023

Understand Your Audience Before you begin sending marketing materials, it’s helpful to define your audience as your donor engagement strategies will vary depending on your audience. Past involvement: Volunteering history, previous event attendance, in-kind donations, and any other non-monetary contributions. Direct mail.

Marketing 52

Marketing Tips Channel Audience 52

The NonProfit Times

MAY 23, 2024

Nearly half (48%) of donors cited email as their preferred giving channel ahead of social media, text messaging, direct mail, and phone calls in a study published last year by fundraising platform Neon One in Chicago. This is especially true when it comes to a donation ask, McCarley said. Research backs this up.

Test 52

Test email Spam United States 52

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Survey existing donors on what compelled them to support you before.

Lesson 59

Lesson Fundraising Digital Test 59

Neon CRM

NOVEMBER 30, 2023

As more and more of our lives move online, nonprofits need an optimized, well-designed website in order to stand out and engage donors—and to justify the expense of maintaining one! As your organization grows, you’ll probably want to move to an option that connects directly with a donor database. Others do, too!

Websites 52

Websites Practice Nonprofit Search 52

The Fundraising Authority

DECEMBER 5, 2020

It’s almost the year-end giving season, and most non-profits I know are getting ready to reach out to their donors to ask for one more donation before the end of the year. Today, I want to present a sample year-end fundraising e-mail for a fictional non-profit organization. The rule online is less, less, less.

Mail 199

Mail Sample Profit Fundraising 199

Achieve

MARCH 4, 2022

Today, continually learning more about your donors, constituents, communities, and how they all engage with you can generate a lot of data. This information likely includes names, addresses, email addresses, birth dates, payment information, donation histories, volunteer histories, and more. And nonprofits are no exception.

Law 59

Law Digital California Spam 59

Connection Cafe

FEBRUARY 23, 2017

Online fundraising has also proven to be an extremely effective donors acquisition vehicle. The surge in online giving to the ACLU— 6x their yearly donations raised in one weekend — shows us the potential that exists with online giving. They give you the option to make your donation a recurring gift. 1) Go Mobile, Now!

Technique 55

Technique Donor Online Results 55

Tech Soup

MAY 25, 2012

Since we launched our donation program in 2002, TechSoup has saved nonprofits and libraries in the United States and around the world over $3 billion dollars in IT expenses. None of this would be possible, however, without our donor partners. None of this would be possible, however, without our donor partners.

Program 47

Program Donation Library Product 47

Get Fully Funded

APRIL 20, 2021

Your nonprofit needs you working in your strengths , not setting up your newsletter in Mail Chimp or scheduling your next Facebook post. Password-protect human resources files and other documents and folders containing sensitive information. Gift management involves sensitive donor information. Nor should you. GIFT MANAGEMENT.

Virtual 116

Virtual Work Calendar Nonprofit 116

CauseVox

OCTOBER 21, 2021

Autumn definitely means “go time” in the life of a fundraiser, often because it signals the start of year-end , a period of time you may get upwards of 60% or more of your annual donations. Spreadsheets and shared files (such as on Google Docs or Dropbox) are phenomenal ways to keep everyone on the same page.

Campaign 80

Campaign Fundraising Calendar Template 80

Bloomerang

FEBRUARY 1, 2023

Fundraising apps are helpful tools that drive your nonprofit’s fundraising campaigns by empowering you to pull in more donations, and there are hundreds to choose from. Know What You’re Looking For: 2 Types of Fundraising Apps There are two types of fundraising apps you should be aware of: nonprofit-facing, and donor-facing.

Org 82

Org Raise Tools Help 82

Qgiv

NOVEMBER 17, 2022

While there are plenty of options available for different purposes, nonprofit tools help organizations do things like connect with their donors, plan events, run campaigns, collect donations, and cultivate strong donor relationships. Once you’ve organized your donor data, you can use marketing tools to connect with your donors.

Platform 52

Platform Guide Fundraising Nonprofit 52