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How much does marketing cost?

Roundtree

Photography: $2,500. Images tell their own story. Whether you want images of an event or headshots, you are paying for a photographer’s time. They will need time to scout locations, provide equipment, shoot, and edit before your images will be ready for use. Website Development: $15,000 to infinity.

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How to Choose the Right Image for Your Website

Tech Soup

Oh stock images. Here are a few key considerations to help you choose fantastic images for your site. Are You Treating Your Images as Content? Good, this is important: Photos and other images should never be used just as decoration. Good, this is important: Photos and other images should never be used just as decoration.

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Social Media for Social Good :: Your Nonprofit Tech Checklist

Nonprofit Tech for Good

Get the necessary training (HTML, digital photography, video, social media, and mobile technology). Purchase a digital camera. Design a custom banner, sidebar column image, and video page banner, if applicable. Create five text-to-give images. Upload text-to-give images to Facebook and TwitPic. 1) Website.

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10 Must-Have Skills for Nonprofit New Media Managers

Nonprofit Tech for Good

Young volunteers and interns who are lacking in the longer view of mobile and social media can quickly advance provided they are mentored by experienced communications or development staff, or given access to quality training. Being behind the camera takes confidence and a familiarity with digital equipment.

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Nonprofit Technology Celebrates International Women's Day

Tech Soup

Gender equality is one of the 17 new UN Sustainable Development Goals. Janet Mawlyoo , executive director, Kenya Community Development Foundation. Heather Holdridge , director of digital strategy for Planned Parenthood. Image 1: Jennifer Leahy Photography. Image 2: Jane Meseck. Image 3: Lisa Pool.

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The Comprehensive Guide to Nonprofit Branding

DNL OmniMedia

Both of these are examples of nonprofits that have developed a highly-recognizable and trustworthy brand. However, these brands go much deeper than the logos and images they share. Before we dive into how to develop your nonprofit’s brand, let’s walk through why having an established brand is so important.

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

Fundraising expert Steve MacLaughlin says developing a multichannel strategy is like baking a delicious dessert: It’s the combination of every “ingredient” that makes a campaign work — just like your grandma’s apple pie recipe. A lot of what we’ve inherited, it’s based on white dominant culture,” she said.

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