article thumbnail

3 Rules to Create Awesome Content that Gets More Engagement

Association TV

Usual suspects are headlines about post time, a hook, putting the right content in the right place and in front of the right people. Of course, posting a boring read with a jargon headline at 2 a.m. But you still have a jargon headline and a boring read. This is a great example of what we call a microlearning video.

Content 294
article thumbnail

3 Rules to Create Awesome Content that Gets More Engagement

Association TV

Usual suspects are headlines about post time, a hook, putting the right content in the right place and in front of the right people. Of course, posting a boring read with a jargon headline at 2 a.m. But you still have a jargon headline and a boring read. This is a great example of what we call a microlearning video.

Content 156
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Convert Your Nonprofit Website Visitor into a Donor

Get Fully Funded

A photo accompanied by a concise story or a short video with an attention-grabbing headline should be right there to introduce your visitor to the essence of your organization’s work. It demonstrates your organization’s unique approach to addressing a community problem. If you can create a short video, even better.

article thumbnail

5 Examples of Non-Profits Using Cats…and a Dog in Content Strategy

Beth's Blog: How Nonprofits Can Use Social Media

The genre of cat videos has grown so much that the Walker Art Center initiated the Internet Cat Video Festival , curated by a “cat video curator.” ” This summer, it sparked news headlines worldwide, attracted a crowd of 10,000 people—some in costumes, others with feline companions, all cat lovers.

Examples 106
article thumbnail

Grant Writing and the Perfect Storytelling

Tech Soup

For example, you could use a series of headlines from the local news such as this (again, fictional): June 9, 2017 — The Daily News: Shelter Takes in 87 Abandoned Dogs. Being a little creative when trying to find a way to engage the reader sometimes pushes you into using quotes from testimonials or headlines in newspapers.

article thumbnail

Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Put a human face on the cause through case studies, testimonials, and videos. Use statistics to vividly demonstrate the scale of the problem being addressed.

Lesson 59
article thumbnail

Best Practices for Content Curation for Nonprofits at Social Media for Nonprofits Conference

Beth's Blog: How Nonprofits Can Use Social Media

Also, you need, as Jan Gordon points out in the skype video interview, to know the audience’s content consumption patterns and interests. Friction is a demonstration of care. So, with a little help from my colleagues on making video skype interviews, I reached out master curator Jan Gordon. Anyone can send a link.