Nonprofit Tech for Good

DECEMBER 2, 2023

Exciting fundraising trends on the horizon for 2024 include peer-to-peer fundraising, giving flexibility, digital wallets, unconventional and emerging donors, and AI being used in fundraising. When a fundraiser receives a notification that a donor is close to lapsing, they can reach out and reconnect with that donor.

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Trend Fundraising Digital Celebrate 303

Achieve

JUNE 1, 2023

Your nonprofit likely has plenty of strategies for gathering direct donor feedback. But donors can reveal just as much information about their motivations and interests through their unspoken actions. Review your donor demographics. Certain times of the year put donors in a charitable mood, leading them to give more.

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Donation Donor Giving Demographics 52

sgEngage

JULY 15, 2023

Donor relation management is the process by which organizations organize donor data and maintain donor relationships to support a long-term donor infrastructure. By solidifying a methodology for donor management, nonprofit organizations can optimize donor investment and engagement and identify areas for growth.

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Management Donor Blackbaud Retention 52

Greater Giving

JULY 18, 2023

Donor Data Management How To Supercharge Relationships You’ve spent weeks, months, or even years collecting every bit of data your donors produce. Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. Here’s what you can expect in this guide: Gather relevant donor data.

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Data Donor History Demographics 98

Bloomerang

AUGUST 30, 2021

Here are a few 2021 key findings from the report to help us retain and upgrade nonprofit donors: . Giving was unevenly directed; donor perceptions of greatest need had an impact. Giving was unevenly sourced; wealthier donors were more insulated from pandemic effects. New donors were up by 18.5%. adjusted for inflation).

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Donor Giving Retention Gift 97

Allegiance Group

FEBRUARY 14, 2023

Donors are your nonprofit’s greatest resource. From January to June 2022, the number of donors declined by 7%, and overall donor retention decreased by 4.2% Additionally, retention rates for first-time donors declined from 25.3% Additionally, retention rates for first-time donors declined from 25.3%

Mail 52

Mail Donor Strategy Files 52

Bloomerang

APRIL 12, 2022

At one of the first auction events she worked, she was reprimanded for showing a donor a seat a the far end of the room. Another coworker quickly took over and showed that donor to another seat right up front. Nonprofits use donor management software or a donor database to organize their donor data and ensure its accuracy.

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Software Management Donor Guide 97

Nonprofit Tech for Good

APRIL 2, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. 4) Stewarding and Engaging Donors One of the best things about ChatGPT is its ability to assist with donor stewardship, which is critical to boost donor retention.

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Tools Fundraising Analytics Analysis 361

Get Fully Funded

APRIL 4, 2024

As you incorporate these tips, work at fostering genuine supporter relationships, and strategize ways to improve the donor experience, you can generate more reliable revenue streams over time. Boosting revenue starts with forming stronger ties with the people who support your mission: your donors. Personalize donor outreach.

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Donation Strategy Nonprofit Gift 110

sgEngage

APRIL 10, 2023

Spend time strengthening donor relationships. For example, if you discover your donor retention rate is falling, you can focus on donor stewardship in the months leading up to Giving Tuesday to boost retention. Before they can contribute to your campaign, donors need to know it exists.

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Demographics Retention Donor Research 72

sgEngage

MAY 27, 2021

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). The characteristics of your donor base. Or, you may notice your donor base is trending toward a certain demographic, such as younger donors or those who live in a specific area.

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Giving Retention Metrics Demographics 119

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor.

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Digital Practice Donor Strategy 52

Bloomerang

MAY 3, 2021

It covered broad brush strategies all nonprofits today should incorporate into their donor fundraising/marketing mix. These are my favorite tips to enhance what you’re already doing to attract and sustain individual donor fundraising. . ACTION: Get board members to review your donor list. Only 6 out of 10 ongoing donors renew.

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Action Donor Tips Fundraising 126

Bloomerang

SEPTEMBER 4, 2018

Everyone wants new donors, right? In reality, paying to interrupt complete strangers with an uninvited ask and thinking they’ll go from stranger to a donor can amount to magical thinking. A wise friend in fundraising once told me, “Finding new donors is like going fishing. So where can you find donor prospects ?

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Donor Tips Retention Files 52

Qgiv

MARCH 15, 2022

Then you’re likely working on growing your donor base. How do you attract donors to your nonprofit when you don’t already have a strong base to draw from? If you need tips on where to begin, read on for our advice for creating and growing your donor base from scratch. First, assess what you know about your current donors.

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Donor Create Retention Social Media 59

Bloomerang

JANUARY 3, 2022

This will help you understand donor trends, such as if you reached a new audience, if the average gift amount increased, etc. . Response rates for each channel used . Email open and click-through rates by campaign (and/or subject line). Retention rate of last year’s campaign donors . Donor demographics .

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Evaluation Metrics Campaign Fundraising 107

ASU Lodestar Center

JUNE 15, 2022

However, if boards and upper management do not prioritize human capitol recruitment and retention with proper funding, then the result is often high turnover rates and lack of skilled leaders. Benefits like these can be the difference in recruiting and retention efforts, despite potential short falls elsewhere in the organization.

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Skills Colorado Retention Rate 52

Get Fully Funded

JANUARY 5, 2024

Give your nonprofit more chances to interact with donors by asking every existing donor to opt in to receive texts from your organization. Beyond donors, you can also ask your volunteers, social media followers, and those who sign up for your email list. Encourage supporters to respond directly. Keep an eye on your metrics.

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Practice Puerto Rico Fundraising Metrics 59

Get Fully Funded

SEPTEMBER 14, 2021

In this article, we’ll discuss the following six concrete steps your nonprofit can take to boost revenue and grow your organization: Track your organization’s retention rate. Track your organization’s retention rate. Once you have your starting point, you can focus on improving your own rate over time.

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Donation Strategy Retention Rate 64

Bloomerang

JUNE 26, 2023

In this article, we break down the reasons why email campaigns are a perfect place to begin engaging your donors and how your nonprofit can use email to your advantage starting today. Start thanking your donors today using our thank you email template. Donor stewardship practices aren’t much different.

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email Campaign Marketing Fundraising 75

Qgiv

JANUARY 24, 2024

Your passion and drive demonstrate why donors should give to your cause, but finding new donors and keeping existing ones takes something more: a solid fundraising strategy. It’s the story you tell potential and current donors. Donor stewardship What is the average donor’s experience with your nonprofit?

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Practice Strategy Guide Fundraising 52

Qgiv

JANUARY 8, 2024

With technology and societal changes, organizations like yours must stay on top of the trends to meet donors’ expectations. With the right AI tools, you can analyze donor data, predict giving patterns, and provide personalized resources without breaking a sweat. For example, ChatGPT is easy to learn and use.

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Trend Raise Tools Tips 52

Qgiv

JUNE 6, 2023

Facebook allows you to target specific demographics for a minimum of one dollar a day. Knowing the best times to post ads throughout the year will increase your chance to gain new donors. Facebook Ads also allow your nonprofit to grow your donor base. While organic traffic helps, targeted ads reach more people.

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Facebook Guide Demographics Nonprofit 86

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Direct mail fundraising can also feel more personal for donors, especially when your messaging aligns with their preferences. On average, direct mail has an open rate of 57.5%

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Mail Fundraising Nonprofit Channel 52

Bloomerang

MAY 15, 2023

The data in your CRM can help you raise more money, improve your donor retention, and even attract new supporters to your cause. This boosts engagement and response rates and helps create authentic relationships. Your nonprofit CRM is much more than a storage space for addresses and phone numbers. Who participated? Who didn’t?

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Data Gift Relationship Interaction 90

Bloomerang

JULY 19, 2023

Systematically keep track of the following: Donor metrics: Who are your supporters, and what interests do they share? You’re able to see, for individual donors and for the organization overall, the number of asks made, gifts obtained, average size of major gifts and donor retention rate. Do you serve K-12 students?

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Professional Leadership Develop Proposal 69

DNL OmniMedia

MAY 25, 2022

Fundraising and Donor Analytics. The ultimate goal is to uncover trends, understand performance, and discover useful next actions to help nonprofits achieve their fundraising and donor stewardship goals. The answer to this question can provide insight into how you appeal to prospective donors and market your nonprofit.

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Analytics Org Adwords Metrics 52

sgEngage

JULY 24, 2023

As birth rates decline and populations age, the effects on enrollment numbers, funding, and institutional sustainability become increasingly pronounced. With fewer young individuals entering the age cohort traditionally associated with college attendance, institutions face the risk of lower enrollment rates. Talk to your donors.

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Education Student Award University 77

Achieve

APRIL 10, 2020

While you will probably need to change how you’re making fundraising asks, it is still important to maintain donor engagement. Keeping your donors engaged is crucial, especially in times of uncertainty. Remember it is almost always easier (and more cost-effective) to retain donors than it is to acquire new donors. .

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Virtual Donor Registration Relationship 52

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Survey existing donors on what compelled them to support you before.

Lesson 59

Lesson Fundraising Digital Test 59

M+R

FEBRUARY 5, 2021

We have something to say that lands somewhere between an observation and a complaint and a call to arms: Not enough attention is paid to mid-level donors. Major donors get the fanfare, the galas, the special one-to-one contact. Small-dollar donors are often the solid foundation, the activists, the heart of the movement.

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America Digital Audience Channel 105

3rd Sector Labs

MAY 14, 2014

So, add the term ‘fundraising’ and you understand that we are talking about donor or constituent related data that helps us to understand who our prospective donor is and how we can develop the best relationship possible in order to maximize giving over the course of a campaign or a lifetime. Sounds worthwhile, right?

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Analytics Data Fundraising Database 170

sgEngage

MARCH 4, 2022

In the first half of 2021, OneCause conducted a survey of 1,026 Social Donors to explore how giving has evolved during the pandemic and what lessons we’ve learned from the virtual fundraising pivot. Younger and more diverse donors are giving. . Nearly half of donors sent their contributions through the nonprofit’s website.

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Studies Experiment Giving Generation 82

Neon CRM

SEPTEMBER 1, 2023

The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.​ Now, let’s say that, during a proposed budget review, you notice that the board has cut funding for a top-rated yearly educational program with your constituents.

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Guide Business Support Metrics 52

DipJar

NOVEMBER 15, 2022

Impact metrics play a crucial role in defining your nonprofit’s impact story and demonstrating your value to your donors, funders, volunteers, board members, and other key stakeholders. Improve marketing and fundraising efforts and earn buy-in from donors. Do you want to recruit more volunteers or recurring donors?

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Metrics Impact Guide Literacy 52

The Science Behind Engaging your Supporters

OCTOBER 24, 2018

As the End-of-Year fundraising season approaches and strategic planning for 2019 looms, technological advances, donor demographic shifts and nonprofit workloads all pose challenges for nonprofit fundraising professionals. Rising email spam rates Many nonprofits depend on email as the backbone of their digital fundraising programs.

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Fundraising Spam Database Social Media 66

Bloomerang

MARCH 30, 2023

Keeping your volunteers happy, motivated, and engaged in your organization’s mission is a key part of longer-term volunteer retention and program success. When considering who your volunteers are, you need to collect necessary information from them like demographic information, skills, and qualifications. WHO are your volunteers?

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Volunteer Strategy Organization Metrics 90