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From Dusty Boxes to Digital Gold: Transforming Nonprofit Histories into Fundraising Assets with Digital Archives

Allegiance Group

Every nonprofit has a rich history, but it’s likely contained in various places — boxes in the basement, awards in a display case, memories of a long-time staff member or volunteer. Dr. Kristen Gwinn-Becker is on a mission to help nonprofits preserve their history through digital archiving. You’ll also lose the stories they hold.

History 52
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ROI for a donor database

Robert Weiner

Here's how I responded: I’ve yet to see a published report that provided a convincing general argument that [insert any nonprofit name here] will raise more money by using [insert database name here]. An inability to hire staff who know how to use or support the database in question. Stewarding current donors. Time-management.

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What Are You Doing with Your Donor Data?

Greater Giving

Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. Giving history: Better understand donors’ giving patterns and preferences by tracking donation amounts, frequency, dates, and specific campaigns they’ve supported. Then, send it to your service provider. You’ll receive your data.

Data 98
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Doing Your Appeal In-house? 5 Tips to Save Time & Money

Get Fully Funded

That’s why nonprofits outsource to nonprofit mail experts as their donor file grows. The letter should be personalized with each donor’s name and ask amounts calculated according to their unique giving history Outer window envelope with tease text, logo, and return address Pre-addressed reply envelope with a code to track the mailing.

Money 98
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Digging in: who donates to the nonprofits you care about? 

Candid

Also, some of Candid’s Funding Information Network locations provide free databases that allow you to research individual donors’ giving history, such as Marquis Who’s Who on the Web and DonorSearch. Check your nearest location to see if it provides access to these databases.

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How To Find the Right Database For Social Justice and Advocacy Nonprofits

Everyaction

Here are a few examples of how different departments can save time and increase their impact by using a unified database. The database used can have a large impact on the efficacy of an organization’s fundraising efforts, so it is important to use a software which can manage major donors, planned giving programs, grants, and more.

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Direct Mail Donor Acquisition Strategies

Allegiance Group

A donor acquisition strategy is essential to every nonprofit’s sustainability because adding new donors to the file will offset donor attrition and provide a new pipeline for future major donors. A deep-dive analysis of your current donor database is the first step you’ll need to take. Set your acquisition goals and budget.

Mail 52