AccelEvents

JULY 7, 2021

Track event ROI. It can be challenging to know how successful your event indeed was if you don’t measure or track ROI. These events will speak to prospects who have evaluated your brand and are considering a relationship with it. Bottom of Funnel Event.

Marketing 97

Marketing Virtual Awareness Platform 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2008

I'm working up a presentation and workshop on ROI and NpTech for Legal Services Corporation TIG Conference in a couple of weeks. So, the most simplistic definition of Return on Investment (ROI) is the difference between cost and income (or quantified benefits) and expressed in dollar amounts or percentages. You cannot rely on being ???

ROI 74

ROI Measure Ratio Benefit 74

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." And, it also includes measurement - not just qualitative information. Use of metrics to measure your results.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2017

One important part of effective digital measurement is being able to benchmark your performance relative to your organization’s past performance or compared to peer organizations. One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy.

Benchmark 64

Benchmark Studies Metrics ROI 64

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 10, 2007

What's the roi? Stephen Downes points to a post by Tony Karrer with disagreeing with some points in about the value of blogging in Thomas Davenport's book Thinking for a Living: How to Get Better Performances And Results from Knowledge Workers. Tony points out this paragraph: I believe that blogging falls into the unproven category.

ROI 50

ROI Social Media Media Social 50

Association Analytics

JUNE 2, 2021

Many organizations measure the success of their products by aggregate revenue, engagement numbers, and member feedback. As we discussed in our recent blog post about retention, data isn’t one dimensional. As we discussed in our recent blog post about retention, data isn’t one dimensional. Are your sales seasonal?

Product 282

Product Associations Measure Analysis 282

Gyrus

NOVEMBER 3, 2016

As an admitted Cleveland Indians fan and gracious World Series loser, I thought long and hard about how I could somehow link America’s Pastime to this unique blog. In the age of post “Moneyball,” everyone is looking to leverage their data and do something uniquely beneficial for their organization, regardless of industry.

Learning 61

Learning Organization Statistics Cleveland 61

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 7, 2009

Take her ROI and Measurement list. I've definitely added that link to my social media metrics personal learning space ) She recently pointed to a blog post called " Ten Ways To Measure Social Media Success " by Chris Lake. What I found most valuable was the tip about getting a baseline measurement before you begin.

Social Media 50

Social Media Media Social ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2009

KD Paine , the Queen of Social Media Measurement, said it. Measure Social Media." (She recently announced a new fee-based service called the Social Media Nonprofit Measurement and BenchmarkingReport ). kdpaine adds: give me enough data + I bet I could show "mission accomplished" fewer lives/homes/property lost :).

Measure 50

Measure Time Org Social Media 50

Gyrus

APRIL 19, 2016

Editor's Note: This blog was originally published in KM World in April 2016, and has been reproduced here with permission. In the digital world, one can turn to a blog, Wikipedia, social media platforms, online knowledge forums, videos, etc. Also, evaluate the support that the LMS vendor is willing to provide.

Learning Management 45

Learning Management System Learning Management 45

Qgiv

JUNE 23, 2021

Evaluate ad performance and make adjustments. Well, you’ll need to evaluate the effectiveness of that ad spend and make adjustments to make sure you’re getting the best return on your investment. Most social media sites provide ad performance data when you advertise on their platforms. Email marketing tips. The basics.

Practice 52

Practice Marketing Fundraising Social Media 52

Amy Sample Ward

JUNE 6, 2012

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). Target's data this year was drawn from 80 different nonprofit organizations, 38 million donors, 79 million gifts and $2.5 The full report is here.

Web 117

Web San Francisco Bookmarking Search 117

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

I’m delighted to be hosting the January, 2014 Nonprofit Blog Carnival. I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. Blog Posts About Various Steps of the Measurement Process. Make Sense of Your Data. Pick Metrics.

Measure 115

Measure Learning Case Study Metrics 115

ASU Lodestar Center

MAY 20, 2016

Make your organization's blog a true resource for anyone interested in the issue. Private companies measure success using KPIs like ROI and sales goals. These kinds of clear metrics aren't always possible for nonprofits; however, establishing clear objectives for measuring success is just as important to nonprofits.

Marketing 40

Marketing Nonprofit Open Source Museum 40

See3

JULY 12, 2007

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Michael Hoffman JUL 12, 2007 How many site visitors do you have?

Site 40

Site Question Alexa Video 40

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

What reading level is your blog? Most NpTech blogs are high school level. Rolling your own social network wrapped with your organization's branding, data, and integrated into an organizational site will provide more control. Jon Stahl has a live blog post of remarks by the speakers. What do you think? This is a must-read.

Social Network 50

Social Network Nptech Tag Network 50

Forum One

SEPTEMBER 24, 2010

Those of us who sell strategy services for a living tend to rely on the desire for measured approaches to big problems. In cases where an organization wants to engage in collaboration online but doesn't know exactly how, they could certainly evaluate the options and do a detailed software selection to find the "right" solution.

Internet 50

Internet Tools Strategy Learning 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2009

We recently launched a new blog here at Blackbaud Internet Solutions. With that in mind I’d like to share 4 Keys to Building a Successful Web Site based on similar tactics we’ve deployed on this blog. Check out: Google Analytics Maximized: Deeper Analysis, Higher ROI & You by Avinash Kaushik. Put these tools in place.

Site 50

Site Web RSS Build 50

Forum One

SEPTEMBER 24, 2010

Those of us who sell strategy services for a living tend to rely on the desire for measured approaches to big problems. In cases where an organization wants to engage in collaboration online but doesn't know exactly how, they could certainly evaluate the options and do a detailed software selection to find the "right" solution.

Tools 40

Tools Strategy Learning Collaboration 40

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2009

Measurement is the major theme as the sector grows up. However, there was also a plea not to make evaluation painful, collecting huges amount of data and not using it to improve a program. There is a third access - it is not about ROI or social impact. Kiva is at the intersection of money and meaning.

Social 88

Social Kiva Artist Sample 88

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 3, 2008

I am just back from Legal Services Corporation and a keynote on ROI and Nonprofits. If the conversations focuses on the results, not the measurement unit. that is if the back end of the donation tool tracked that sort of thing or at least gave me data to map it out. " Of course you can't. Now, I could quantify it.

Blogher 50

Blogher Cambodia America Org 50

M+R

OCTOBER 26, 2022

Costs and competition were high in our lower-funnel Search campaigns, and we were finding it hard to identify additional conversions at an efficient ROI. Future-proof our measurement. To scale performance further, we then needed to think about being more present for “ready to donate” consumers wherever they are across channels.

Raise 59

Raise Channel YouTube Search 59

Connection Cafe

OCTOBER 31, 2011

Daring to Lead report finds that a full 55% of your peer executives name technology as a “depleting” aspect of their job (it would have been the most depleting of all options surveyed, if not for the joys of HR – like evaluating and hiring/firing staff). Website, blog updates and other social media. Volunteers.

Question 51

Question System Training Train 51

NTEN

JUNE 18, 2009

Beth Kanter, Beth's Blog. ROI -- or Return on Investment -- is a pre- and/or post-evaluation process and analysis of three factors: benefits, costs, and value of a specific technology purchase over time. If you approach ROI as a financial analysis only, you're missing the point. Data collection must be credible.

Measure 76

Measure ROI Technology Metrics 76

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Today, I am moderating a panel at SXSW about Social Media Nonprofit ROI in the format of a poetry slam. A creative report on non-profits, social media, and effective ROIs delivered as poetry slam and expertly judged including interactive crowd participation. Come measure success. The panel will be in room 18BCD at 5: 00 PM.

ROI 76

ROI Social Media Slides Media 76

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

He did and gave me permission to blog! He went on to say something that made me pause for a minute: The user behavior on my blog is quite different. " And I'd add blogs, twitter, flickr, tagging, and all the other social media tools and strategies to the list too. Unique Blog Readers (content consumption ???

Measure 50

Measure Social Media Tools Technorati 50

Bloomerang

OCTOBER 2, 2021

Go read her blog. Every time we turn around, somebody’s bringing another piece of technology, something that generates data into our organizations. You invest money and budget, data stored in there. My executive director asks, maybe my board asks, you know, “Are we getting an ROI at budget time?

Technology 103

Technology Video Nonprofit System 103

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 8, 2008

Earlier this week, I asked folks to have fun with Social Media ROI Mad Libs. Holly Ross at NTEN put this one together for their blogging strategy: NTEN is implementing a social media strategy that includes BLOGGING. EVALUATES community opinions/interest by how often certain posts are read or commented on.

ROI 50

ROI Module Social Media Resource 50

Qgiv

JULY 21, 2022

Monitor the ad performance to gain benchmarks against which to measure future performance. Remember, it’s not always about the ROI. However, if your digital program is maintaining a healthy ROI, the core theory applies: increased website traffic will lead to increased online revenue. Maintain data hygiene.

Channel 59

Channel Marketing Fundraising Nonprofit 59

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. Think Nielsen Ratings ). source: Chris Brogan).

Metrics 56

Metrics Social Media Media ROI 56

Nonprofits Source

FEBRUARY 25, 2017

Have you tried every argument and presented all of the data to support your case, but still get shot down? How to measure data to influence your marketing decisions i. But I also blame the substanceless blogs showing off the “ amazing ” results of inbound marketing. “ Anyone can blog.

Content 40

Content Leadership Marketing Files 40

ASU Lodestar Center

AUGUST 24, 2011

If you answered "no" to any of the above questions, then this blog is for you. Ready to dive into how to convey messages using specific marketing channels, and ultimately, how to measure the results of your work? Most plans offer a benchmark against which actual performance can be measured and reviewed (more on this later.)

Communication 93

Communication Effective Impact Benchmark 93

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 11, 2013

Funders that ask for ROI to soon create a bad dynamic for innovation. Good testing begins with a hypothesis and collecting data to understand if you are right or wrong. Q: In my book, I wrote about being “Data informed,” — vs data-driven. Data Informed” is so right on, I’m going to use it!

Conversation 104

Conversation Benefit Metrics Impact 104

Gyrus

JULY 26, 2016

As we embark hundreds of years down the road from some of these grand musings and green field possibilities, it is important to look back and evaluate what we as humans have actually accomplished. This has sort of culminated in programs calculating their ROI based on program certifications and sticking with those figures over time.

eLearning 66

eLearning Mobile eLearning Industry Training 66

NTEN

MAY 27, 2010

Facebook, LinkedIn) Blogs offer a human voice, newsworthy information and experiences, and a forum for feedback -- and empower supporters to engage with and share ideas around your stories and news. It's just one step away from looking at ROI. Funnel: Measure the whole funnel! Follow, participate, and create hashtags and memes.

Social Media 62

Social Media Media Cancer Social 62

Nonprofit Tech for Good

NOVEMBER 15, 2009

3) The vast majority of nonprofits don’t know how to monitor or measure ROI [Return on Investment]. Most nonprofits are experimenting with social media, but few can or are measuring its impact. Website traffic was the number one indicator to measure ROI. Every nonprofit should be monitoring this data.

ROI 211

ROI Social Media Measure Myspace 211

Care2

NOVEMBER 6, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" And make sure you are looking at all data – online, in the mail, on the phones, etc.

Mail 28

Mail Social Media Online Fundraising 28