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Blackbaud Luminate Online® Benchmark Report Highlights

sgEngage

The 16th annual Blackbaud Luminate Online Benchmark Report is here! When looking at online benchmarks and digital revenue, we saw that any growth or ground held was due to increases in sustainer metrics. Unsubscribe rates did not change much. We look forward to this report every year.

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Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

Bloomerang

Internalizing and externalizing an organization-wide culture of philanthropy. One of the biggest problems nonprofits face is improving their low donor retention rate. Start with benchmark data. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance.

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Inspired by Corporations’ Investment in Purpose and Social Responsibility Throughout the Crisis and Hardships of 2020

sgEngage

The smallest company size considered in this report, 0 – 1,000 employees, had the highest overall giving and volunteering engagement rates. This was the only group that had an increase for all metrics from the 2019 report. We believe the lower volunteering and overall engagement rates were heavily influenced by the pandemic.

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Your Burning Questions (& Our Answers) on Facebook Metrics and Strategy!

NTEN

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! Daily Action Rate? Q: I missed the webinar.

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How to Get Started Using Event Metrics for Fundraising Success

Connection Cafe

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Benchmarks let us know how we perform compared to our event fundraising peers. Obvious event metrics to follow are the basics, like these: Total amount raised.

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iOS 15 Email Marketing: Adapting to Increased Privacy

Whole Whale

From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. While open rate is a great statistic for assessing subject lines, luckily click-through rate still reigns supreme among email data. Benchmark Data Now.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. You can export monthly reports to track new followers, profile visits, and engagement metrics such as total likes, retweets, mentions, and replies.

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