Amy Sample Ward

AUGUST 18, 2009

These 5 Steps are intended to help you create a successful social media strategy, but as you will see, they focus on your organization’s overall strategy! Goals & Objectives. Evaluate your goals and objectives, as an organization. For more resources on goals & objectives: The Pollyanna Principles.

Social Media 190

Social Media Strategy Media Social 190

Nonprofits Source

SEPTEMBER 25, 2023

Companies can mix and match different methods to create the perfect corporate giving program for their organizations. The concept of a matching gift is simple: An employee contributes to their nonprofit of choice, and their employer matches their donation at a predetermined ratio. Create corporate giving guidelines.

Guide 52

Guide Giving Grant Gift 52

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

Social Media 102

Social Media Map Strategy Media 102

Nonprofits Source

JUNE 22, 2017

Creating a digital plan does that by aligning strategies to support your marketing goals. You can create a Facebook ad that reaches 10,000 people for under $100 or send emails for less than a penny per person. Step 1: Define your goals. What’s an action you need to take to achieve your goal?

Digital 111

Digital Marketing Guide Chapter 111

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. Several of us disagreed with the thesis money was the only one metric for success.

Measure 67

Measure Relationship Metrics ROI 67

Double the Donation

OCTOBER 25, 2021

Create a standardized script. Set nightly/weekly fundraising goals. Create a standardized script. Creating a detailed and interactive script can help ease the nerves of new callers and standardize your donor’s experience. Set nightly/weekly fundraising goals. Match ratios. Practice with mock calls.

Guide 98

Guide Script Tips Gift 98

Connection Cafe

MAY 7, 2014

With proper planning and preparation, a budget should be a reflection of the strategic, long-term plans for your organization, and should serve as an annual framework against which your organization can measure financial success and directional movement towards your goals. What are the steps to creating a budget? Why does this work?

Blackbaud 36

Blackbaud Team Management Lesson 36

Care2

JANUARY 6, 2009

Which KPI's your nonprofit organization ultimately uses will depend heavily on its goals and the goals of your website (your site does have a purpose, right?!?). Out of the box, Google Analytics provides a lot of useful metrics, such as visitors, pageviews, most popular pages, and a variety of other helpful data.

Analytics 54

Analytics Google Websites Metrics 54

Care2

JANUARY 6, 2009

Which KPIs your nonprofit organization ultimately uses will depend heavily on its goals and the goals of your website (your site does have a purpose, right?!?). Out of the box, Google Analytics provides a lot of useful metrics, such as visitors, pageviews, most popular pages, and a variety of other helpful data.

Analytics 54

Analytics Google Social Media Websites 54

CauseVox

JUNE 1, 2021

See how CauseVox makes it easy for you to create an online fundraising site that helps you raise more with less effort. In fact, 80% of the top grossing campaigns through CauseVox use visual storytelling to showcase their cause and crush their fundraising goal. Did you hit your fundraising goal with 10 days left to go?

Websites 52

Websites Fundraising Site Create 52

Amy Sample Ward

JANUARY 2, 2009

If you want to create a space for volunteers and potential volunteers to share their knowledge and experiences with each other you are going to need very different tools than if you want to create a space for volunteers and potential volunteers to share that information with you. What are they using now? So, get going!

Social Media 102

Social Media Process Media Social 102

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

What's common to both is the use of metrics to measure results. Make sure you have a measurable goal. You have to feel confident that you can attain said goals. Where do you look for standard metrics? I think it is wrong to think about metrics first. There are many many different metrics you could track.

ROI 50

ROI Social Media Reflection Question 50

Nonprofits Source

NOVEMBER 8, 2022

Developing a clear content strategy is the key to creating a more engaging, valuable nonprofit website. . Follow these seven steps to create a powerful content strategy that drives engagement and conversions: . Set a goal. Create an SEO plan. Set a goal. Before setting your goal, audit your current content.

Content 75

Content Strategy Create Websites 75

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

Ideas 95

Ideas Guide Online Fundraising 95

Connection Cafe

AUGUST 9, 2013

But since your goal is to get people to click-through to the next step, it’s a worthwhile test. If your list is under 5,000, increase the ratios to 20 percent/20 percent/60 percent. Maybe creating the first email was tough enough. Next, try testing call-to-action links. There are likely many reasons for this.

email 48

email Campaign Test Benchmark 48

Bloomerang

JULY 20, 2023

How to start fundraising online 20 effective and simple online fundraising ideas 8 top online fundraising platforms for nonprofits Tips for a successful online fundraising campaign Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

Ideas 78

Ideas Online Fundraising Tips 78

Nonprofits Source

NOVEMBER 21, 2022

What are Some Other Ways I Can Reach My Fundraising Goals? . This program was created to help organizations increase their reach and revenue by boosting their online presence. . Ideally, it is full of high-quality and relevant content about your nonprofit’s history, current campaigns, and future goals. Increased Conversions.

Grant 97

Grant Nonprofit Digital Metrics 97

Care2

APRIL 22, 2009

If I were to put a ratio on it, I wouldnt want to exceed 30% self-promotional content to about 70% links to other things. Some days are more on one end than others, but overall that is our goal. Twitter is a component of our overall communications strategy, but not because we have specific metrics and goals in mind.

Social Media 68

Social Media Twitter Action Advocacy 68

CauseVox

SEPTEMBER 12, 2023

This journey begins with the essential step of planning and creating a lead magnet. Step 1: Plan & Create Lead Magnet There’s a lot of jargon tossed around in the nonprofit industry, but let’s break it down. Simply put, it’s a digital resource that you create once and then use repeatedly to help your target audience.

Process 89

Process Donor Search Nonprofit 89

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. So, here's the session description: Social Media Metrics/ROI Game.

Metrics 56

Metrics Social Media Media ROI 56

ASU Lodestar Center

MAY 4, 2011

News and World Report , and Money routinely publish stories that emphasize program spending and fundraising cost ratios. Federated campaigns often "help" their donors make giving decisions by prominently publishing such ratios next to the organizations names. A lot of people really didnt like the approach. But thats okay.

Teach 90

Teach Ratio Student Classes 90

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Figuring out the Return on Investment for your blog can't be done with a single metric. I look at several metrics proposed by Avinash Kaushik These include author contribution, audience growth, conversation rate, and authority Then I look at the amount of time in my work flow and reflect on productivity. It’s not possible.

Metrics 50

Metrics ROI Measure Content 50

Cloud 4 Good

APRIL 20, 2021

The ultimate goal for Zero to Three was to create a centralized, single source of truth for some of the organization’s major programs: Products and Innovation, Development, Policy and Advocacy, HealthySteps, and Professional Development. They now have access to create cross-programmatic lists for special events or campaigns.

Childhood 64

Childhood Develop Technology Children 64

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

If you want to have a successful blog that supports your organization’s goals and adds value, improvement should be continuous. You need to pick the right hard data points, or metrics, that will help you harvest insights and improve your blog. If you use Wordpress, Joost Blog Metrics will give you a post-to-comment ratio.

Measure 95

Measure Tips Metrics Bookmarking 95

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

Rick Kats kindly sent me a spreadsheet of metrics for 6 nonprofits that were early adopters, using it consistently and best practices. Here’s the stats I asked for and why: Average Repin Ratio : Gives a measure of engagement. For engagement, I looked at the Repin Ratio by board and select those with the highest ratio.

Benchmark 102

Benchmark Photography Ratio Stats 102

Bloomerang

JANUARY 7, 2022

Plan ahead by creating content that you’ll share with supporters throughout the campaign so that you’re ready to keep up the day of. . You may look at metrics such as: . We suggest partnering with a dedicated fundraising platform like ABC Fundraising to create your own branded masks. Keep in Touch During the Day.

Campaign 96

Campaign Ideas Giving Tips 96

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Kevin Gamble left me a comment on a google analytics post that the " Depth of Visit Report " was one of the best metrics (coupled with referring source) for understanding visitor behavior on his university's web site. Kaushik offers up some metrics for blogging: Raw Author Contribution (posts & words in post).

Measure 50

Measure Social Media Tools Technorati 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Measuring the success of social media efforts can't be done with a single metric. I think there will be different metrics for different strategies, organizations, and tools. Kaushik suggested these metrics for benchmarking blogs: Raw Author Contribution (posts & words in post). Last year, I had a ratio of 1.4

Reflection 50

Reflection Measure Technorati ROI 50