New Donor Acquisition and Conversion Strategies
NonProfit PRO
OCTOBER 11, 2023
Join us for a 3-part webinar series with nonprofit expert, Maureen Wallbeoff, to learn actionable strategies and best practices on new donor acquisition and conversion
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NonProfit PRO
OCTOBER 11, 2023
Join us for a 3-part webinar series with nonprofit expert, Maureen Wallbeoff, to learn actionable strategies and best practices on new donor acquisition and conversion
NonProfit PRO
JUNE 30, 2023
Donors don't want to be talked at, they want to have a conversation with the missions they support - and using conversational messaging strategies is the best way to build a relationship from day 1.
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NonProfit PRO
JUNE 27, 2023
Let’s dive into the marketing funnel to learn how to drive donor awareness, engagement, and conversions using CTV. Connected TV is a growing form of advertising for nonprofits that encompasses a variety of long-form video content played when you watch content through streaming providers.
Charity Village
NOVEMBER 9, 2023
Is your organization’s website ready to optimize on potential donors this holiday season? Getting your donors to your website is half the battle; getting them to donate is the next step.
NonProfit PRO
JUNE 27, 2023
Let’s dive into the marketing funnel to learn how to drive donor awareness, engagement, and conversions using CTV. Connected TV is a growing form of advertising for nonprofits that encompasses a variety of long-form video content played when you watch content through streaming providers.
Hands on Fundraising
JANUARY 9, 2024
Conversation?! You don’t have to be a great talker to have this conversation. We’ve […] The post How are your conversation skills? We’ve […] The post How are your conversation skills? Don’t worry. Today I heard from an excited client about an email. (I I love getting celebration emails like this!)
Bloomerang
DECEMBER 8, 2023
A nonprofit CEO, Dorethea, asks, “ Should I send holidays gifts to donors ?” Well, Dorethea, it depends on what type of gift and which donor segment (small, mid-size, or major givers) you have in mind. It also depends on your previous conversations or donor surveys. What defines a major donor varies.
Nonprofit Tech for Good
OCTOBER 1, 2020
By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Donor retention is a crucial aspect of a productive fundraising strategy. Here are seven excellent methods of increasing donor retention and how to automate them.
Nonprofit Tech for Good
AUGUST 14, 2022
When you think of why your nonprofit’s donors support your organizations, do you expect each of their motivations to be the same? This person fears offending donors by asking at the “wrong” time. What has Research Shown About Why Donors Give? The Millennial Impact Project studied why donors across generations start giving.
NonProfit PRO
FEBRUARY 1, 2023
It can hold a conversation, answer questions and create eerily accurate written statements. In November, a new online artificial intelligence (AI) program called ChatGPT was released in a free test mode. It reminded me of an old saying, “If you don’t want to be replaced by a robot, stop behaving like one.”
DipJar
JULY 27, 2021
What your nonprofit is doing is cool, but do your donors know that? Let’s dive into an investigative branding conversation to help you bring out the cool factor and better communicate that to your donors. The post Webinar: An Investigative Branding Conversation appeared first on DipJar.
NonProfit PRO
FEBRUARY 15, 2023
While text messaging has remained a reliable conversion channel over the years, nonprofits are taking advantage of texting’s strong and immediate open rate to focus on retention.
Nonprofit Tech for Good
MAY 13, 2022
How much time do you spend thinking about where your donors are coming from ? It is super important to understand where your donors are coming from and how you could be acquiring more! How to keep growing your donor acquisition. While acquiring (and keeping) new donors can often feel like a game of chance, it really shouldn’t.
CauseVox
MARCH 1, 2024
Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Why Do Donor Personas Matter?
Nonprofit Tech for Good
JANUARY 24, 2021
By Laura Bucher , Storyteller at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. But there are two things that are certain: social distancing will continue to be a reality and your donors will continue to believe in your mission. Not to worry.
Get Fully Funded
FEBRUARY 25, 2024
Thanking donors is THE most important step in fundraising. Mess it up, and you’ll eventually lose the donor. Unfortunately, most nonprofits view thanking donors as an afterthought instead of treating it with the importance it deserves. And that can kill your ability to keep good donors who love the work your nonprofit is doing.
Allegiance Group
APRIL 15, 2024
Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Engage new donors from the start with compelling digital marketing. What is donor acquisition?
DonorPerfect
NOVEMBER 2, 2022
Put yourself in your donors’ shoes for a second, and think of a recent purchase or donation you made on your mobile phone, tablet, or laptop. The post How Digital Wallets Build Trust With Donors, Help Drive Better Conversion Rates appeared first on Nonprofit Technology & Fundraising Blogs. What held you Read More ».
Get Fully Funded
SEPTEMBER 17, 2023
A solid donor relationship is the backbone of successful fundraising. When donors feel like they’re making a difference and that they’re valued for their contribution, they stick around and keep giving. Just like any other relationship in life, your relationships with your donors should be mutually beneficial and enjoyable.
Neon CRM
OCTOBER 31, 2023
Having solid donor engagement strategies in place is important for any nonprofit that wants to inspire generosity in their community and build a base of lifelong supporters. But the world is a noisy place: Donors are bombarded with constant messaging that can drown out a nonprofit’s attempts to reach them.
Nonprofit Tech for Good
OCTOBER 22, 2020
Development audit after development audit of small- to mid-sized organizations reveals that while donor retention remains a critical issue there is also another issue that is equally important. Far too many groups are not focusing their fundraising efforts on wide-scale donor acquisition efforts.
sgEngage
SEPTEMBER 6, 2023
In fundraising, digital acquisition is the process of acquiring email addresses and converting them into donors. To grow your donor file, add three easy upgrades to your current acquisition plan and watch how kickstarting a better content, promotion, and conversion strategy can work wonders for your donor pipeline.
Greater Giving
FEBRUARY 27, 2024
Beyond the Ballroom: Make Your Charity Gala a Donor Cultivation Powerhouse Fundraising events offer more than just glitz and glamour; they’re a potent tool for cultivating relationships with potential donors and qualifying them for future giving. So, how can you transform your next benefit or gala into a donor cultivation haven?
The Fundraising Authority
DECEMBER 10, 2022
As fundraisers, we need to be carrying on a constant conversation with our donors. Sometimes this conversation happens in person or on the phone. Other times, we talk to our donors through newsletters, e-mails and snail mail letters. We need our donors emotionally involved and excited about our work… not bored.
Bloomerang
DECEMBER 20, 2023
While delivering year-end donation tax summaries to donors before January 31st is a crucial part of your role, it’s not just a compliance step—it’s a golden opportunity to reconnect and thank your donors for their contributions and remind them of their incredible impact through your mission.
Bloomerang
JUNE 28, 2023
Here are practical tips on how to engage your aging donors and encourage planned gtiving. According to data from various studies and research, the average age of nonprofit donors typically falls within the range of 50 to 75 years old. Build personal relationships : Cultivate personal connections with your aging donors.
Get Fully Funded
MARCH 21, 2022
Major donors make a major impact on your nonprofit, but it can be a bit scary to ask major donors for a donation. If you’re new to major donor work, you know what I mean. And the best way to get to know your major donors is to ask good questions that spark conversation. Don’t try to wing a visit with a major donor.
The Fundraising Authority
DECEMBER 4, 2020
Often, it means explaining to your boss, or to a referring board member, that no, you were not able to secure a donation, and no, the donor does not want to think about it… they outright declined. The number one reason why major donor prospects say no to an ask is that they haven’t been properly cultivated. All is not lost.
Donorbox
JANUARY 16, 2023
But thereafter, what really matters the most is fundraising event conversion – how many of them are actually turned into donors! The post Fundraising Event Conversion – What is It & How to Improve? Fundraising events are an excellent opportunity to attract new supporters for your organization.
Bloomerang
FEBRUARY 5, 2024
Nonprofits who care about donor retention employ numerous strategies to keep their donors coming back year after year. Personal acknowledgments, impact reporting, and a strong monthly giving program are some of the cornerstones to a high donor retention rate. Savvy fundraisers have always kept donor retention top of mind.
Bloomerang
DECEMBER 19, 2023
All donors are not created equally. Some donors can cost a great deal to acquire, and then only make one gift before lapsing. Where can you find your most generous donors and prospective donors? Get to know your donors’ giving habits Bloomerang bakes Predictive Giving Insights into the platform.
sgEngage
OCTOBER 11, 2023
If you’re like every nonprofit on the planet, you’ve got one thing on your mind: acquiring new donors! And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. We can’t just wish mission-driven donors out of thin air. Let’s think about your non-donor records.
Bloomerang
FEBRUARY 20, 2024
In today’s fundraising world , with dozens of nonprofits competing for donors’ hearts and wallets, it’s important to stand out from a donor relations standpoint. Here are 16 uncommon and practical donor relations tactics that will delight and surprise your donors: 1. Leave a voicemail if they don’t answer.
Bloomerang
MAY 30, 2023
“How do we get more donors?” But growing and engaging your donor base isn’t an effortless process. To get started, let’s first discuss how to approach your marketing efforts, making sure they are donor-centric. Thankfully, providing something of value to potential donors doesn’t have to be complicated.
Bloomerang
SEPTEMBER 7, 2023
Donor plants jump up at your gala’s auction , raise their hand high, and start, or advance, the bidding. A seasoned fundraiser in Jewish philanthropy taught me about donor plants years ago and, celebrating the best of fundraising’s oral tradition, a hallmark of our field, I am passing it on to you. Carefully comb your donor records.
Qgiv
NOVEMBER 7, 2023
So, before we dive into donor tipping, we need to establish some background information. What is a donor tipping prompt? With donor tipping, the platform waives the fee charged by the platform for a nonprofit to use its system. Donors are often provided with the exact amount that will be added to their donation total upfront.
Bloomerang
FEBRUARY 13, 2023
Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%.
Qgiv
MARCH 19, 2024
The backbone of sustainability for nonprofits often falls on the generosity of donors! To keep your donors engaged with your mission, it’s important to make them feel appreciated. Donor recognition is one of the best ways to help you retain your donors, but a simple thank-you letter may not always feel like enough.
Bloomerang
OCTOBER 27, 2023
Today’s question comes from a nonprofit employee who wants advice on what to do after a donor says “no” to a meeting. Dear Charity Clairity, I’ve been getting a lot of resistance from donors saying “no” when I ask them if they’d like to get together. Not every “yes” means the donor is passionate. NO = Why me?
Neon CRM
AUGUST 11, 2023
It’s easy to focus on fundraising success and forget about donor retention. Retaining your GivingTuesday donors is important, too. GivingTuesday Donor Retention Makes Financial Sense… While you work on your plan to attract new donors on GivingTuesday, spend some time thinking about how you’ll retain them after the big day.
Whole Whale
NOVEMBER 12, 2021
How to set up new Facebook Nonprofit Donor Audiences. We suggest creating an audience for each of these and using the maximum lookback window of 365 days to capture as many previous donors and supporters as possible, as well as ensure these audiences are large enough to target on the platform.
Qgiv
OCTOBER 15, 2021
He has worked in capital campaigns, major and planned giving (including charitable gift annuities) grant writing and donor research. This phenomenon demonstrates a long-term concern regarding the loss of donors fundraising professionals have seen across the country. So, who will be the future donors to nonprofits?
Qgiv
APRIL 11, 2023
Reading donor signals is a key step in deciding who to invite to your events! At Virtuous, we believe that the Responsive Fundraising Framework is foundational in helping fundraisers cultivate meaningful relationships with donors that increase generosity. What are Donor Signals? What is the Responsive Framework?
Bloomerang
JULY 5, 2021
Did you know as many as 81% percent of new donors don’t return to give again? And only 43% of all donors remain loyal? Do you know what your retention rates are or how to increase donor loyalty? Yet too many nonprofits still don’t prioritize donor retention strategies. . And, yes, your donors are consumers.
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