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New year, new social media plan: Using data to inform our strategy 

Candid

As Candid’s manager of digital communications, I’ve been digging through our social media analytics, researching broader trends, and determining our strategy and tactics for 2024. Here are my takeaways for the new year: LinkedIn, Instagram, and YouTube have growing audiences, and those audiences are increasingly engaging with our content.

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To bot or not to bot: Using generative AI in grantwriting

Candid

Generative AI is a type of artificial intelligence that creates new content, such as text, images, or other media by learning from and combining pieces of existing data. Through machine learning, it uses pattern recognition to interpret user prompts and generate content matching these prompts. Is it grammatically correct?

professionals

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Video Marketing on Social Media: Best Practices & Inspiration for Nonprofits

Nonprofit Tech for Good

From Twitter to Pinterest to Instagram to LinkedIn, social networks are becoming environments where video content not only thrives, but is expected. Every year, Animoto surveys over 1,000 consumers to understand how evolving trends on social media are impacting purchase decisions. Conclusion: Video is a must for non-profits.

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10 Best Blogging Practices for Nonprofit Organizations

NonProfit Hub

This guide will explore best practices for creating a blogging and content strategy that drives audience engagement, encourages donations, and makes readers feel like part of your nonprofit’s community. Align content to your target audience’s interests. Create engaging and interactive content. Simple language free of jargon.

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5 Marketing Trends for 2015 That You Can’t Ignore

NonProfit Hub

Update your marketing plan and maximize the impact that your dollars make in 2015 with these five significant trends. Content marketing continues to grow in the nonprofit sector. Of those respondents, 65% are producing more content than they were a year ago. For social media, content will become more platform specific.

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10 Must-Have Skills for Nonprofit New Media Managers

Nonprofit Tech for Good

Expert new media managers have the ability to anticipate the impact of emerging trends in mobile and social media. Too often new media managers are bogged down by a strategy or content approval process that saps them of their creativity. Video content needs to be edited and embellished with visual effects, animation, and audio.

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The Ultimate Guide to Social Media for Nonprofits

Qgiv

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. TikTok can be the perfect platform if your organization has a lot of fun and lighthearted content to share.