Nonprofit Tech for Good

JULY 20, 2010

80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months! I wasn’t convinced at all that the world needed another blogger.

Content 225

Content Ideas Organization New York 225

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. The Four I’s of ROI.

ROI 103

ROI Social Media Media Social 103

Nonprofit Tech for Good

DECEMBER 20, 2010

Facebook: facebook.com/taprootfoundation. Megan: We currently have accounts on Facebook, Twitter, LinkedIn, Jumo, YouTube and Vimeo. Twitter and Facebook have been crucial in recruiting new pro bono consultants and connecting with nonprofits that could benefit from our Service Grant projects. Please summarize your ROI.

Social Media 189

Social Media Foundation Examples Media 189

Nonprofit Tech for Good

MAY 7, 2012

It was much more traffic than I would have ever thought possible, but thanks to the burgeoning “Nonprofit Organizations” communities that I had built on Facebook, Twitter and Myspace, launching a blog was much easier in 2009 than it was when I tried and failed in 2004. Post a wide variety of blog content and have some fun with it.

Content 117

Content Ideas Nonprofit Interview 117

Nonprofit Tech for Good

SEPTEMBER 11, 2012

I’ve observed this phenomenon on Facebook, Twitter, LinkedIn, Myspace, and Foursquare. The larger your communities, the higher your ROI. It may take a year or two, but if you follow the best practices in this book, you will reach that magic number. We worked so hard to get to 5,000 and then we took off!

Web 243

Web Social Social Media Myspace 243

Nonprofit Tech for Good

JANUARY 14, 2013

Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), premium services (WordPress themes, Flickr Pro, Facebook custom Tab generators, etc.), Facebook, Twitter, YouTube, etc. 4) Read more books. Reading books does that.

Social Media 231

Social Media Management Media Social 231

Nonprofit Tech for Good

FEBRUARY 8, 2012

Each item on the list is discussed in the book and some items won’t make sense unless you have read the book, but most will. That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits. Write content and secure photos for website pages.

Social Media 259

Social Media Social Media Tech 259

Eric Jacobsen Blog

OCTOBER 12, 2014

Third, there is the "social media ROI" mistake. However, as with many marketing initiatives, there is no ROI the day after a campaign launches. What book do you recommend business leaders read to help them navigate today''s world of marketing? Here are some comments from Jim Collins about the book. Question 2. Question 3.

Los Angeles 62

Los Angeles Social Media Leadership Media 62

Nonprofit Tech for Good

OCTOBER 5, 2011

When your group reaches that size, it’s likely to produce more traffic to your website and new e-newsletter subscribers than 10,000 fans on Facebook or followers on Twitter will do. Don’t try to be clever and put your Facebook Page or Twitter Profile. Require Approval to Join. Keep Your Group’s Summary and Description Brief.

Linkedin 194

Linkedin Group Practice Management 194

sgEngage

SEPTEMBER 11, 2023

Start with a prompt to create a skeleton sample golf tournament marketing plan that your team can further flesh out with your content, or verbiage for promotional emails. Create a Facebook or LinkedIn event and invite your contacts to attend, then encourage them to do the same.

Charity 82

Charity Create Sponsor Sample 82

AccelEvents

JUNE 23, 2020

In short, a virtual trade show can: Provide a greater Return on Investment (ROI) than an in-person trade show. Here’s how: Greater Return on Investment (ROI). Virtual events, whether a virtual conference, trade show, or virtual expo, can provide significant ROI. Develop engaging content. Can provide useful marketing data.

Virtual 84

Virtual Guide Registration Sponsor 84

AccelEvents

JULY 14, 2021

This can include social media platforms (Facebook, Twitter, Instagram, Linkedin) and industry publications and websites. Greater ROI. Virtual conferences can lead to a greater ROI or profit margin, as long as the pricing tiers are established correctly. . Possibility to Create a Content Library. Reach a Wider Audience.

Virtual 98

Virtual Conference Hosting Library 98

Nonprofit Tech for Good

DECEMBER 12, 2011

The following is an excerpt from Chapter 2 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment).

Social Media 213

Social Media Media Avatar Organization 213

Amy Sample Ward

FEBRUARY 26, 2012

But, if you were to track the highest in-bound traffic sources of your website (to see where people are coming from when they find you) and which pages most people leave from, you have actions you can take for supporting in-bound traffic and content as well as improving the parts of the website that drop people off.

Metrics 227

Metrics Social Media Media Social 227

Nonprofit Tech for Good

FEBRUARY 26, 2012

Also, since the Google+ Pages launched after the release of Social Media for Social Good: A How-To Guide for Nonprofits , please consider this blog post a supplement to the book. In short, you have to be a real person on Google+ before you can use the community to build a brand for your nonprofit – just like Facebook. e-Newsletter.

Google 191

Google Practice gMail Avatar 191

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

My autographed copy of Brian Solis 's (and Deirdre Breakenridge's) new book, Putting the Public Back in Public Relationships: How Social Media is Reinventing the Aging Business of PR just arrived in today's mail. If you are a social media strategist, it's a great book to share with your senior manager. I have a hypertext brain.

Public 50

Public Metrics ROI Chapter 50

Nonprofit Tech for Good

JANUARY 8, 2012

Also, since the Google+ Pages launched after the release of Social Media for Social Good: A How-To Guide for Nonprofits , please consider this blog post a supplement to the book. In short, you have to be a real person on Google+ before you can use the community to build a brand for your nonprofit – just like Facebook. e-Newsletter.

Google 206

Google Practice gMail Avatar 206

Nonprofit Tech for Good

JANUARY 3, 2012

One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML. Sadly, the vast majority of nonprofits are dreadfully behind on understanding the importance of creating mobile content and incorrectly conclude that it is expensive to launch mobile campaigns.

Social Media 234

Social Media Media Management Social 234

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

This post summarizes the content I shared in my presentation and offers some reflection on the conversational keynote. Marnie also introduced me to social booking and tagging way back in 2004 as the originator of the NpTech Tag. Take for example the SFSPCA Facebook Page, a stellar example of engaging fans that David discovered for me.

Social Media 115

Social Media Media Social San Jose 115

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." View more presentations from kanter. But it is always a good exercise to make your brain think in a different way.

ROI 50

ROI Social Media Slides NTEN 50

AccelEvents

JUNE 23, 2020

In short, a virtual trade show can: Provide a greater Return on Investment (ROI) than an in-person trade show. Here’s how: Greater Return on Investment (ROI). Virtual events, whether a virtual conference, trade show, or virtual expo, can provide significant ROI. Develop engaging content. Can provide useful marketing data.

Virtual 52

Virtual Guide Registration Sponsor 52

AccelEvents

JUNE 24, 2021

With events shifting from in-person to virtual and now to hybrid formats, the way attendees experience and interact with event content has also changed. . Table of Contents. **. Attendees came together in a physical location to consume event content while networking with other attendees and exhibitors. The Shift in Events.

Guide 93

Guide Virtual Registration Platform 93

CauseVox

JUNE 9, 2021

Choose a day and actively encourage donations and sharing through all your social media channels, such as Twitter, Facebook, Instagram, LinkedIn, and Snapchat. What will not have a good ROI? An UnGala frees up your organization and staff, helping you focus your energy where needed most and raise a lot quickly, with a higher ROI.

Ideas 98

Ideas Online Fundraising Charity 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 3, 2011

networks, training and capacity building approaches, and culture change. Some topics of interest for me include: social media measurement, ROI, networked learning, information overload and mindfulness, Civil Society 2.0, That means I’ll continue to build my personal networks and content sources in these areas.

Share 102

Share Reflection Social Media Model 102

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Allison Fine and I have been busy working on a book about how social media and connectedness is changing the way nonprofits are creating social change. Says Tom, "We don't talk about Facebook or Twitter. As Tom Subak mentions, "But something was missing: The intersection of content that we create with what our supporters create.

Story 90

Story Platform Build Organization 90

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2009

Kivi's Nonprofit Marketing Blog wrote a review of the book and offered a summary of the four principles in the book that she thought nonprofits could apply. We post content ( safety tips , flu tips , event information , etc.) We very successfully used Twitter and Facebook during our Telethon to post updates.

Ohio 88

Ohio Children Social Media Twitter 88

See3

OCTOBER 18, 2007

I will write more about the API later, but everyone is really there to see the Facebook opportunity. Convio has built a Facebook application builder as part of their Open initiative. For organizations on the Convio platform, the Facebook application is a no-brainer and a HUGE improvement from Causes. Day 1. [.]

Convio 40

Convio Application Facebook Causes 40

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2012

Note from Beth: Last month during one of our book talks for “ Measuring the Networked Nonprofit: Using Data to Change the World , ” at TechSoup Global, Rachel Weidinger from Upwell came up to say hello. Our team sifts through the vast amount of real-time online content about the ocean and amplifies it.

Conservancy 112

Conservancy Measure Conversation Nonprofit 112

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2010

The morning had two segments, beginning with content and small group exercises on several themes from the Networked Nonprofit including culture change , transparency , and simplicity. Geoff Livingston did a great job at live blogging the first section in the morning. Balancing Learning Through Content Delivery and Sharing Experience.

Reflection 103

Reflection People Network Colorado 103

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

Dell measures ROI based on the number of useable ideas generated.   ROI    what's the ROI podcasting that cost $500 and sold more product that a $40,000 campaign.     Well, I'm off to go buy her book to I can learn more.    It isn't about the numbers. 

Social Media 50

Social Media Relationship Media Georgia 50

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. That said, for those of you that have bought the book [Thank you!], Know that using third-party apps decreases ROI if not used carefully.

Social Media 258

Social Media Social Chapter Media 258

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I have years of blog content and resource collections. Return on Investment, Return on Reflection: I will integrate my work on social media ROI with general nonprofit technology ROI More about this theme is below because it will be a major focus area for me this year. I have a confession. score out of 5.0).

Goal 50

Goal ROI Wiki Metrics 50

Nonprofit Tech for Good

OCTOBER 22, 2012

On the day that I submitted the final manuscript of Social Media for Social Good: A How-To Guide for Nonprofits to McGraw-Hill, Facebook launched Timeline for Pages. There was no time to get in any more final edits and I feared that the book would be terribly out of date by the time it was released. and Web 3.0.

Social Media 247

Social Media Social Chapter Media 247

Connection Cafe

MARCH 11, 2014

Idealware has really impressed me with the breadth of their research for nonprofits, and hearing first-hand their evaluation strategies will help you tell your ROI story. Content Marketing and Social Media in the context of SEO. What to do when redesigning your website, changing content management systems, or changing your domain name.

Time 41

Time Evaluation Social Media Blackbaud 41

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. That said, for those of you that have bought the book [Thank you!], Know that using third-party apps decreases ROI if not used carefully.

Social Media 207

Social Media Social Chapter Media 207

Care2

FEBRUARY 7, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" I do agree with David Kinard, PCM about relevance over content. The truth is, Web 2.0

Social Media 31

Social Media Web Advocacy Media 31

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 1, 2012

Over the summer, Facebook has enabled you to pay for an individual post to be seen in more of your fans’ newsfeeds. If you are a FB Page administrator, you probably noticed the new metric Facebook has on the bottom of every post showing how many people it reached. One way to explain our Facebook strategy is the social funnel.

Facebook 120

Facebook Experiment Question Measure 120