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How Does Your Content Compare? Tips for Improving Click-Through & Conversion Rates

NetWits

Do you know if people are more likely to click through and register if they see a photo of the golf course, or one that connects them to your cause? Does the color of the “Register Now” image matter? While we may have a hunch, content testing provides answers. A white vs. red “Register Now” image is tested.

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What NOT To Do On Your Nonprofit’s Next Email Newsletter

TechImpact

Image courtesy of Scorephoenix.org. It is your first chance to draw in a reader’s attention and get them interested in your your email;s content. Get specific, exciting, and jazz the subject line up with specifics about the content that’s sitting in their inbox, that’s just a click away. Newsless newsletter content.

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Nonprofit Email: The Rules of Engagement

Pamela Grow

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). That’s right, your lovingly crafted social media content is often met with nothing more than a virtual tumbleweed rolling by. You’ll want to spend as much time on your subject line as you do on the content.

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The Secret To Social Media Engagement: Kiss A Squirrel!

Beth's Blog: How Nonprofits Can Use Social Media

Then I build out the content and discussion questions. In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? Craft good headlines. Be visual. “If

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How Facebook Changes Are Impacting Engagement on Brand Pages and What Nonprofits Should Do About It

Beth's Blog: How Nonprofits Can Use Social Media

For two of the peer learning groups , we explored best practices for using Facebook strategically as part of an integrated communications plan based on this content ( [link] ). The art of writing good teaser headlines is critical to getting more interaction.

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SEO For Nonprofits: A Beginners Guide To Digital Marketing Success

Nonprofits Source

The top 13 on page SEO factors for content marketing. What this guide is : An introduction of the top 23 SEO best practices that will help get your content ranked in 2017, including: On page SEO factors – factors that are visible to your audience at the page level. Top 13 On Page SEO Factors For Content Marketing.

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Everything You Need To Know About the Google Ad Grant

The Fundraising Authority

Do you have a strong logo and some images on every page? Format Format - Google offers three formats - text ads, video ads, and images (called 'badges'). You can also create Custom Intent, which allows you to upload specific websites or YouTube content relevant to your target audience's interests. Visit your site.

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