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Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy – Guest Post by Michael Hoffman, CEO of See3. It’s obvious to anyone who spends time online that video is taking over the internet. 92% value the investment they have made in video. 92% value the investment they have made in video.

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Why Your Nonprofit Needs Peer-to-Peer Fundraising (and How to Use It)

Nonprofit Tech for Good

If you’re not 100% sure what the heck peer-to-peer fundraising (aka p2p) is, you’re in good company. That’s a lot of words, so we’ve created the below video that explains how to build and host peer-to-peer campaigns. This video will: . What is Peer-to-Peer Fundraising? ” (via the Prostate Cancer Foundation ).

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

Companies often make the mistake of trying to sell through the lens of what’s best for them, versus what’s best for their audience. YouTube—Research who is featured on TED Talks or other video productions. This advice is especially relevant for anyone looking to attract a younger audience. They may be eager for greater exposure.

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Are your online campaigns raising or losing money?

Get Fully Funded

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). ROI = (Output / Input) X 100.

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11 Obvious Signs Your Nonprofit Needs Social Media Training

Nonprofit Tech for Good

There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). If all your tweets are marketing or fundraising focused, then your are hampering your ROI. Google, etc.

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Small But Mighty: Peer-to-Peer Fundraising For Small Nonprofits

CauseVox

With these advantages in mind, if you’re working to raise money for a small nonprofit, we recommend the following fundraising ideas to boost your ROI. Create a campaign page replete with photos, videos, and a written appeal to help tell your story. Did you also know that 65% of Fortune 500 companies offer matching gift programs ?

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ROI (Results on Insights) of Online Communities

Beth's Blog: How Nonprofits Can Use Social Media

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I still think these are components are essential and should be applied to looking at the ROI (Results on Insight) for nonprofits and social media. Do you agree?

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