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The Woman Behind the Blue Fox Logo: An Interview with Juhli Greene

Blue Fox

A log o is a window into the values, traits and personality of a company. She says, “The branding process forced me to be brutally honest with myself about what I want to be known for and reflect, what good I want to do in the world, and what kind of company I want to lead.” Chelsea: Tell me a little about Greene Image.

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Interview with Temra Costa, Author of Farmer Jane: Women Changing the Way We Eat

Have Fun - Do Good

She is also co-host of the radio show, The Queens of Green on Green 960 , which you can also be downloaded as a podcast. I just *loved* this book, and also enjoy Temra's show, so I was super excited to interview her for the Big Vision Podcast. Overall, was there a theme among the stories of the women that you interviewed?

professionals

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Corporate Altruism: The Blurring of the Lines Between CSR and Cause Marketing

Beth's Blog: How Nonprofits Can Use Social Media

In our quest we have interviewed, and continue to interview, top brands engaged in social media for social good. Aligning with a cause is a great way for a for-profit company to both raise its profile while doing something good for society at large. Nonprofits need to consider, should we partner with companies?

Causes 101
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Michelle’s RiseUP Fellowship Experience: RiseUP Fellow to Full Time Employee

Media Cause

Without proper “education,” landing an interview let alone a job working in digital marketing was a pipedream—I found myself stuck, making minimum wage, wearing a well-known green apron simply for the health benefits. What I Learned from the RiseUp Fellowship. What was my experience like during the program?

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Lethal Generosity: CSR Context Is Important

Beth's Blog: How Nonprofits Can Use Social Media

JD Lasica took detailed notes on the case studies we looked at to ponder that question. JD countered in a comment suggesting that a CSR effort that goes to a company's core mission is more genuine than a tack-on cause marketing campaign that serves as a one-off publicity stunt. It's a form of marketing.

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Do-Good Tranquilista: Interview with Kimberly Wilson

Have Fun - Do Good

Below is an edited transcript of my November 3rd interview with Kimberly for the Big Vision Podcast. The theme of all of your different enterprises: your clothing company, your books, your blog, your podcasts, and your yoga studios, is "tranquility." That's a great question. That's been super handy. It's my favorite thing.

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Monterey Bay Aquarium’s Integrated Mobile Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Humberto Kam, Senior Manager of Online Communications for the Monterey Bay Aquarium, was kind enough sit down for an interview recently. We also work with food service companies, retailers and wholesalers, chefs and restaurateurs to encourage them to make the switch to sustainable seafood. Tell me about Seafood Watch.

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