Qgiv

MAY 23, 2022

Laura Kruisenga, President & CEO, Kennari Consulting – Laura works with clients to build their annual fundraising programs with a particular focus on events, communications, and staffing. And when we are in a relationship with someone, we communicate with them differently than when we don’t know them. Or at least we should.

Communication 52

Communication Donor Guide Mail 52

sgEngage

FEBRUARY 17, 2023

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. If recipients haven’t opened messages from you in a while, automate an email that asks whether they want to continue to receive communication from you. Explore Raiser’s Edge NXT.

email 74

email Communication Effective Fundraising 74

sgEngage

FEBRUARY 18, 2023

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. If recipients haven’t opened messages from you in a while, automate an email that asks whether they want to continue to receive communication from you.

email 67

email Communication Effective Fundraising 67

Nonprofit Tech for Good

AUGUST 4, 2023

Silent Generation donors value personal connections and traditional forms of communication. Preferred contact methods: Voice calls, direct mail Preferred donation methods: Direct mail and voice calls 2) Baby Boomers (1946-1964) 72% give to charity, donating an annual average of $1,212 across an average of 4.5

Generation 241

Generation Giving North America Method 241

Volunteer Hub

SEPTEMBER 16, 2021

John’s Episcopal Church, Paul’s Place started with the vision for a soup kitchen in one of the poorest communities in Baltimore City. By providing the Southwest Baltimore community access to so many life changing programs and services, Paul’s Place hopes to be a catalyst and leader for change.

Place 76

Place Volunteer Baltimore Communication 76

Nonprofit Tech for Good

AUGUST 6, 2023

Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. During a year-end campaign, it’s essential to track and analyze data from these multiple channels. Define your metrics of success. What do you want to get out of your year-end campaign?

Practice 235

Practice Fundraising Guide Channel 235

The Fundraising Authority

DECEMBER 11, 2020

Well, okay, not totally for free – instead, try giving something away in return for a person’s name and e-mail address. You are collecting e-mail addresses on your website, aren’t you? What are you doing with your current e-mail contact list? Take a look at The Fundraising Authority website. Ask for (Just a Little) Action.

Online 243

Online Fundraising Mail Newsletter 243

Everyaction

FEBRUARY 5, 2018

In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Today, direct mail continues to be an effective way to prompt donors to take action.

Mail 67

Mail Test Audience Tools 67

Nonprofit Tech for Good

AUGUST 19, 2023

Nowadays, life’s moving fast, and donors really appreciate the option to give when they want to, without dealing with going somewhere or mailing a check. When it comes to online giving, donors don’t have to stress about being there in person or mailing in their support.

Donation 198

Donation Digital Online Giving 198

Nonprofit Tech for Good

AUGUST 27, 2023

By Jennifer Wemhoff , Communications Manager at GolfStatus – the leading event management platform for golf fundraisers. You can also leverage push notifications and email communications to share information and updates throughout the day. Golf has a ton of giving power.

Technology 231

Technology Fundraising Sponsor Registration 231

Cloud 4 Good

MAY 5, 2022

All of us have experienced it: an inundation of emails that leaves us with email fatigue, prompting us to unsubscribe from a mailing list. An Email Preference Center (EPC) can contribute greatly to ensuring your prospects continue to receive the content they want from you, without bombarding them with unwanted communications.

email 82

email Marketing Communication Template 82

Qgiv

APRIL 22, 2024

Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission. Nonprofit marketing goals often focus around building recognition, fostering community, and increasing your funds raised.

Marketing 52

Marketing Guide Nonprofit Channel 52

.orgSource

JULY 25, 2023

For communicators who would rather write sentences than algorithms, finding the phrases that will viralize your posts seems like a New York Times word game gone wrong. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media.

Team 221

Team Marketing Build Analysis 221

Bloomerang

NOVEMBER 15, 2022

And tribute donations are growing faster than any other type of peer-to-peer fundraising , which means the need for a time-saving way to manage post-gift communications is becoming increasingly important. But managing personal communications in an efficient, yet respectful way can be time-consuming and complex. Keep it simple.

Gift 97

Gift Track Generation Relationship 97

Bloomerang

AUGUST 28, 2023

When it comes to donor data, there’s a lot to keep track of. From tracking conversations and donations to event registrations, you can note every interaction you have with a supporter in your nonprofit CRM. Bloomerang gives users access to a dashboard that actively tracks your retention rate to keep it top of mind for your entire team.

Profile 90

Profile Software Nonprofit Donor 90

Get Fully Funded

AUGUST 4, 2023

Should you print, stuff, and mail your own fundraising letter? If you have fewer than 200 mail recipients, the answer is probably yes. When you get more than 200 donors, you may be eligible to mail at nonprofit postage rates as low as 19 cents per piece (as of July 2023). No labels needed!

Money 98

Money Tips Time Mail 98

Nimble AMS

DECEMBER 3, 2023

Try building a communication plan to keep stakeholders up to date on any developments. If so, the meeting can be an e mail. Before you schedule your next meeting, consider the objective and establish a clear agenda so you can keep attendees on track and save time. Before scheduling a meeting, consider the meeting objective.

Associations 130

Associations ROI Retention Software 130

Nonprofit Tech for Good

AUGUST 30, 2020

When donor information is lost in the mail, buried in an inbox, or incorrectly added to a spreadsheet, organizations risk substantial logistical challenges the day of the event that can offend donors and make for an unpleasant experience. 7) Communication Challenges. 2) Siloed Information & Duplicate Data Entry.

Technology 269

Technology Sponsor Help Registration 269

BoardAssist

DECEMBER 15, 2014

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Thanks Gail! Maintain control.

Mail 61

Mail Money Raise Tips 61

Nonprofit Tech for Good

DECEMBER 12, 2019

During your solicitation meeting, make sure you communicate: How much money the project needs. You can use your Donor Management System to keep track of grants from donor-advised funds along with the recommending donor with these helpful features: Soft Credits for Charitable Sponsors . What you expect the end result to be.

Relationship 244

Relationship Donor Management Sponsor 244

Nonprofit Tech for Good

JUNE 1, 2021

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. InnovaSocial is a social impact consultancy based in Mexico specializing in strategic planning, digital communications and individual giving.

email 332

email Marketing Data Digital 332

CauseVox

MARCH 1, 2024

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Website analytics: help us track donation page interactions and web traffic.

Audience 82

Audience Donor Survey Demographics 82

Tech Soup

FEBRUARY 7, 2017

What separates effective nonprofit communications teams from ineffective ones? That's one of the questions we set out to answer as part of the 2017 Nonprofit Communications Trends Report. We asked participants to assess the state of their communications work in several ways, including their use of marketing technology.

Trend 36

Trend Communication Report Nonprofit 36

The Modern Nonprofit

MARCH 26, 2024

This transformation requires thoughtful preparation, empathy, education, and strategic communication. Effective Communication During Emergencies During emergencies and disasters, timely and effective communication is critical for connecting with donors and providing real-time updates on relief efforts.

Support 52

Support Donor Community Retention 52

Association Analytics

SEPTEMBER 22, 2021

Because engagement is critical to retaining members, many associations are using a member engagement score to track and build loyalty. opening mails, visiting the website, starting to earn credits). Pro Tip – track your engagement across all platforms. This will help you answer the questions, “Are we on the right track?” “Are

Aggregator 169

Aggregator Associations Activities Active 169

Greater Giving

DECEMBER 15, 2022

Let’s focus on these four main channels: Direct mail. Yes, physical mail can be a part of digital marketing! In fact, consumers are likely to spend 25% more when you use direct mail and email together. Use these four means of communication in conjunction with other personalized outreach like phone calls for the best results.

Digital 75

Digital Marketing Donor Channel 75

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Instead, the UTM tags are snippets of code added to a URL to let you track where a user followed a link to your site.

email 104

email Marketing Test Mail 104

Neon CRM

AUGUST 18, 2023

To succeed, it’s important to grasp the basics of three strategies: email fundraising, direct mail fundraising, and fundraising events. Measurable: Ensure your goal is measurable to track progress and success. Direct mail, emails, and events will make up the foundation of your fundraising campaigns.

Guide 52

Guide Fundraising Mail Metrics 52

sgEngage

JANUARY 30, 2024

You can use generative solutions to help draft full email messages, text messages, blog post outlines, direct mail letters, and more. You might send a feedback survey to donors at all levels and track email open rates for messages related to this campaign. You can use this information to identify trends and patterns in donor sentiment.

Tools 84

Tools Donor Fundraising Survey 84

Qgiv

AUGUST 26, 2021

Research consistently shows that it almost always costs more to acquire a new donor than it does to retain an existing donor, making your donor retention rate a very important metric to track. That’s the lowest rate since the Fundraising Effectiveness Project started tracking retention data. What Is Donor Retention Rate?

Retention 59

Retention Rate Donor Mail 59

sgEngage

NOVEMBER 20, 2023

For example: Donor Type Mailing 1 Newsletter Mailing 2 Annual Donors ($5–$500) X X X Leadership Donors ($501–$10K) X X Monthly Donors (recurring gifts > $5/month) X If you have good historical data to look back on, do that, and determine what your donor base is expecting from you.

Data 91

Data Giving Work Test 91

Bloomerang

MAY 15, 2023

Segment Communication Your supporters are individuals with different reasons for giving, different levels of involvement, and different ways they want to connect with you. When you segment your communication to speak to each group of supporters individually, it becomes more interesting and relevant to the individual.

Data 90

Data Gift Relationship Interaction 90

Get Fully Funded

APRIL 20, 2021

Many VAs can help with the more skilled and technical tasks required for communication, development, volunteer management, and program management. Your nonprofit needs you working in your strengths , not setting up your newsletter in Mail Chimp or scheduling your next Facebook post. Communicate clearly and often. Nor should you.

Virtual 116

Virtual Work Calendar Nonprofit 116

Bloomerang

DECEMBER 21, 2021

Do they want a written appeal in the mail? Once you have a timeline, build it into your overall communications and marketing plan so everyone is on the same page and can help you prepare to share the story. If the desired action you want your audience to take is to donate to your mission, track the number of donations you receive.

Storytelling 108

Storytelling Help Measure Audience 108

NTEN

NOVEMBER 8, 2011

This week, as part of Member Appreciation Month, we're talking about technology that supports communications and information, so I thought I'd share some of the metrics we use to track our effectiveness that don't really warrant a complete blog post in-and-of themselves. E-mail Metrics. Click by Interest. Web Analytics.

Metrics 78

Metrics Communication Widget Aggregator 78

Nonprofit Tech for Good

FEBRUARY 1, 2021

What’s more, with social distancing and contact-free protocols likely to stick around for much of the year, an event website is even more important for communicating information, collecting registrations, and displaying sponsor recognition. Keep participants informed of changes or updates.

Websites 214

Websites Benefit Sponsor Fundraising 214

NTEN

JUNE 24, 2010

You may already know you can use Google Analytics to track your Google AdWords campaigns. Generate the Tracking URL . Awhile back, I wrote about tracking click-throughs using query strings. Awhile back, I wrote about tracking click-throughs using query strings. note: Actually, they have.]. Turns out, it's really easy.

Track 68

Track Analytics Google Campaign 68