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Equitable and Inclusive Messaging: Retaining Donors in a New Age of Storytelling

Qgiv

As new thinking continues to emerge and donor positioning shifts, ethical storytelling is evolving, and a new messaging strategy, called strength-based messaging , has emerged. It paints a complete picture of the people you serve and the opportunities they can capitalize on with some help from within their community.

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Nonprofit Storytelling: The Quick and No-Nonsense Guide

Bloomerang

Nonprofit storytelling refers to a specific way of communication that organizations use to personalize their mission. And once shared effectively, storytelling will change the game for your organization. But don’t just take it from me – Forbes named storytelling the #1 most important career skill of the future.

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The Mother-Led Movement to Save Our Kids’ Climate

Saleforce Nonprofit

By: Devi Thomas, VP of Marketing Communications at Salesforce.org; and Frida Berry Eklund, Founder of Our Kids’ Climate. I believe that our children’s generation is key to creating lasting change in equality, justice, climate change, and human rights. Pictured: Devi Thomas’ sons. Even with young children.

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Nonprofit explainer videos: 4 tips to inspire supporters

Candid

Picture yourself in a donor’s shoes. Use an engaging and quick opener to convince viewers to care, for example: “More than 9 million children faced hunger in 2021. To learn more about how to construct your nonprofit explainer video’s narrative, check out this guide to nonprofit video storytelling. That’s one in every eight kids.”

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Crafting a Fundraising Letter That Gets Results: The Original Fundraising Appeal Letter Template

Pamela Grow

Draw inspiration from impactful introductions like the one crafted by Jules Brown for an acquisition piece for Women’s Aid: “Could you picture, for a moment, a woman on the brink of making the hardest decision of her life?” Paint a vivid picture of what their support achieves through your organization. Happy fundraising!

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How to Write Fundraising Emails That Hook Readers

The Storytelling Non-profit

Really, this is the modern dilemma for anyone doing direct response marketing on any channel of the internet. In this article I’m going to show you my approach to narrative and storytelling in email that has helped me raise just shy of $1m in a year for one of my clients. The First 120 to 150 Words of a Fundraising Email.

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Your Ultimate Guide to 2024 Year-End Fundraising Campaign: 5 Principles for Success

Allegiance Group

Your nonprofit can have your best year-end campaign by incorporating data-driven planning, tapping into overlooked segments, crafting impactful storytelling strategies, maximizing digital fundraising channels, and cultivating donor fundraising and stewardship throughout the year. Keep reading to find out more! #1