Telling the story in a new way: Should arts leaders use impact evaluation?
ASU Lodestar Center
APRIL 10, 2017
Impact evaluation in the arts, and its broader use for leaders of any nonprofit, can drive results. Qualitative yet empirically-based impact evaluation bridges the gap left by other evaluative methods providing the context of mission fulfillment for a nonprofit organization. Only within the last decade has research on the efficacy of evaluating the effects of art on audiences been realized (Brown & Novak, 2013). Evaluation can be painful.