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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. 1) Forget about organic, focus on ads.

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5 Oculus Quest Tips for Nonprofits New to the Metaverse

Nonprofit Tech for Good

Profile : Select your profile image to access your profile. Finally, when you first visit your Oculus Home, you are presented with the opportunity to watch and experience tutorials. People : Send messages, find and add friends, and create a party. Store : Find new apps and experiences in the Oculus Store. Don’t skip them!

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TikTok for Good: The Nonprofit’s Guide to Marketing on TikTok

Qgiv

United Way has repurposed images of their volunteers and video interviews of their staff to create several TikToks that raise awareness of their work. This TikTok by Charity: Water, below, educates viewers on the lack of clean water in Madagascar. original sound – charity: water. Check out the examples below!

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10 Things Your Nonprofit Home Page Must Have

NTEN

Here are ten ways all nonprofits can improve their home pages: Something that tugs the heartstrings - an arresting image, a bold statement, the start of an incredible story. A third-party endorsement (such as ratings from Charity Navigator, or a testimonial from someone). Clean and simple design – say no to clutter!

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Photoshop Elements vs. Photoshop

Tech Soup

A powerful image can instantly communicate your organization's message on your website or blog. A collection of inspiring images can make a great presentation even better. TechSoup also offers professional-level image-editing software from Adobe: Photoshop Extended CS6. Choosing the Right Software. Elemental Effects.

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The Best Online Safety Resources for YOUR Organization

Tech Soup

We recommend this resource to libraries and any charity that works with children of any age. A significant number of charities deal with health records in some way. In particular, I like its Creative Commons-licensed courses on online identity and privacy that charities or libraries are welcome to use. spanhidden.

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How a Few Tiny Horses Bucked the Facebook Algorithm

Tech Soup

Magic is part of the Gentle Carousel Miniature Therapy Horses , a Florida charity that visits more than 35,000 adults and children each year with its team of tiny horses. Besides being an amazing charity, Gentle Carousel has a monumental Facebook presence for a completely volunteer-run operation. and 2x, respectively."