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5 Tips for Defining Brand Identity Through Intentional Storytelling

Saleforce Nonprofit

Last week, I was honored to host a virtual roundtable for a small group of nonprofit marketing and communications executives on The Art of Storytelling & Brand Identity. Harold led an exercise that challenged us to find ways to be more intentional with our storytelling. Here are my top five insights from that discussion.

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How To Sell Using Storytelling

Eric Jacobsen Blog

Storytelling is a skill. Also, I think after publishing my first two books, Lead with a Story and Parenting with a Story , they thought sales was the next logical place to leverage storytelling skills. Storytelling is a powerful tool. It causes buyers to put down their defenses. It helps them relax. It didn’t take long).

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How To Sell With A Story

Eric Jacobsen Blog

Storytelling is a skill. Also, I think after publishing my first two books, Lead with a Story and Parenting with a Story , they thought sales was the next logical place to leverage storytelling skills. Storytelling is a powerful tool. It causes buyers to put down their defenses. It helps them relax. It didn’t take long).

Story 52
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Sell With A Story

Eric Jacobsen Blog

Storytelling is a skill. Also, I think after publishing my first two books, Lead with a Story and Parenting with a Story , they thought sales was the next logical place to leverage storytelling skills. Storytelling is a powerful tool. It causes buyers to put down their defenses. It helps them relax. It didn’t take long).

Story 52
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How To Sell With A Story

Eric Jacobsen Blog

Storytelling is a skill. Also, I think after publishing my first two books, Lead with a Story and Parenting with a Story , they thought sales was the next logical place to leverage storytelling skills. Storytelling is a powerful tool. It causes buyers to put down their defenses. It helps them relax. It didn’t take long).

Story 47
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Paul Smith Teaches You How To Sell With A Story

Eric Jacobsen Blog

Storytelling is a skill. Also, I think after publishing my first two books, Lead with a Story and Parenting with a Story , they thought sales was the next logical place to leverage storytelling skills. Storytelling is a powerful tool. It causes buyers to put down their defenses. It helps them relax. It didn’t take long).

Teach 40
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AFP ICON 2023 Recap

Qgiv

Data storytelling is about bringing your data to life in three simple steps: Explore: find patterns and insights Monitor: check performance (leading indicators and key performance indicators) Explain: go beyond the what and dig further into the why. Countless receptions were hosted across the city for affinity groups and chapters.