How Make-A-Wish is Telling New Stories with Audience Personas
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APRIL 9, 2024
When you think of Make-A-Wish, what’s the image that comes to mind? In order to make sure these personas are effectively implemented across all 60 Make-A-Wish chapters and other affiliates, the organization provided training for their chapters on why personas were important and how to use them in their daily work.
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