Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 24, 2009

to hear presentations about multi-channel campaigns , including the deck above from Rebecca Willett of Planned Parenthood Federation of America. The point of the post is that good storytelling is the heart and soul of donor solicitations and a consistent story must be told across all donor touch points.

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Qgiv

SEPTEMBER 1, 2021

What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations. What is multi-channel marketing? Here are some tips!

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Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

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Media Cause

OCTOBER 17, 2022

Look at your key traffic drivers and work from there to decide what content works best for your nonprofit and where to focus your time. Take the time to look at any gaps in content that you could write about and rank for but might not have created anything on just yet. Once your topic and keyword are ready, it’s time to start writing.

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Nonprofit Tech for Good

JANUARY 5, 2019

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. A YouTube channel and ID. You can learn how to create a channel and find your channel ID here. Optimize your YouTube Channel to get more subscribers.

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Bloomerang

DECEMBER 4, 2023

How to Audit Your Strategic Plan to Prepare for Annual Planning Nonprofit Mastermind Podcast Your strategic plan is your guiding star, helping you determine where to channel your energy, time, and resources. Use this time of the year to audit your long-term plan to ensure it’s a powerful tool for your annual planning.

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The Modern Nonprofit

JANUARY 2, 2024

Estimated Reading Time: 6 minutes From Stories to Support: The Nonprofit’s Guide to Acquiring and Using Testimonials Imagine harnessing the power of authentic stories to attract new supporters, boost credibility, and inspire people to rally behind your nonprofit’s cause. Who are your target storytellers?

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Bloomerang

JUNE 8, 2021

It’s important to determine goals and objectives , understand your audience , and develop a coherent message as first steps because having these pieces in place will help you identify the best medium or communication channel for each nonprofit message. . Your channel is the vessel in which you choose to share your content.

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Nonprofit Tech for Good

JANUARY 17, 2019

A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A great social media content calendar can help you: Save time : we’re all busy, which means that sometimes we can forget to update our social channels – especially if you don’t have a dedicated social media manager.

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ASU Lodestar Center

DECEMBER 5, 2017

Storytelling is a strategic tool that has been used since the beginning of humanity to transmit a meaningful message to others. Nonprofits can also make use of storytelling to engage their audience , get their attention, and influence them to change their behavior and take action. Select Your Online Channels.

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The Storytelling Non-profit

SEPTEMBER 14, 2021

In this post, you’ll learn why storytelling is a key component of your year-end fundraising campaign and how to start planning the storytelling aspects of your campaign today. . Storytelling for Fundraising – It’s a Non-negotiable. The best way to help them understand that is through storytelling. .

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Nonprofit Tech for Good

JULY 5, 2020

Their work has been featured in The New York Times, NPR, CNN and AdWeek and Doug is a guest lecturer at Stanford University on the power of storytelling for nonprofit organizations. We analyzed the Top 100 Most Engaging Nonprofit Videos Per Channel and found that the most engaging content types were: Animals, kids & cuteness.

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sgEngage

MARCH 22, 2022

The longer a donor gives to your organization, the more time you have to build meaningful relationships that will reinforce their long-lasting support. . Focus on impact storytelling . But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention.

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Nonprofits Source

APRIL 24, 2023

Email is a major communication channel for many nonprofits. Start With Gratitude When was the last time you said “Thank you!” Thanking people who support your organization with their time or money is non-negotiable. It’s a channel that functions as part of your larger digital strategy. to your supporters?

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email Campaign Ideas Tips 91

Saleforce Nonprofit

JULY 8, 2021

Email marketing is one of the most cost-effective marketing channels, enabling you to talk directly to your past, current, and potential donors. An added benefit of email marketing strategies is that you can analyze performance and optimize those conversations in real-time. Embrace Storytelling. Uplift Voices in Your Community.

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Eric Jacobsen Blog

OCTOBER 10, 2016

Storytelling is a skill. Salespeople should, therefore, invest the time to learn how to do it well, and then practice it, so they can master it. Also, I think after publishing my first two books, Lead with a Story and Parenting with a Story , they thought sales was the next logical place to leverage storytelling skills.

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The Modern Nonprofit

MARCH 26, 2024

Estimated Reading Time: 5 minutes Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters As nonprofit professionals, we are all too familiar with the cycle of emergency fundraising. Segmenting new donors based on demographics, interests and preferred channels can enable more personalized outreach.

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Bloomerang

JUNE 26, 2023

Based on survey results, we found that fundraising success is determined by the media channels nonprofits use to share their message and mission. Determining where to start and what channels are most worthwhile can be confusing, especially when staff capacity and external pressures are involved.

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Candid

DECEMBER 12, 2022

Which one would you be most likely to remember when it comes time to make a recommendation? For example when watching a video, audio and visual channels activate separate parts of the brain , and when these two elements combine, it helps supporters better understand and engage with your mission. . Get to know your audience.

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Forum One

JULY 13, 2022

Increasingly, organizations of all sizes have access to digital tools that provide data, but data storytelling—making facts relatable and actionable—takes additional effort to transform data into tangible stories. Develop a strategy for data storytelling. Design your data storytelling products. Know your audience.

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The Modern Nonprofit

FEBRUARY 22, 2022

Estimated Reading Time: 2 minutes Your e-newsletter matters more to the success of your campaign than you might think! According to many reports , email marketing is the best channel for return on investment. As mobile devices increase in popularity, that number can only grow over time. Make your emails mobile-friendly.

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Tech Soup

APRIL 25, 2013

On Monday, April 16, TechSoup took its Digital Storytelling global with a full-day tweet chat spanning 10 time zones. Each tweet chat covered a different facet of digital storytelling and featured storytelling experts and nonprofit and library participants. led the bilingual tweet chat.

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Bloomerang

APRIL 26, 2023

billion social media users in 2021 – an increase of five percent from a year ago – it’s a valuable communication channel that should be part of your mix. Your social channels should reflect your mission and values. Storytelling is a powerful way to connect with your followers. Manage more volunteers in less time.

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Pamela Grow

SEPTEMBER 14, 2023

What are the nonprofit fundraising and communications books you turn to, time and time again? Storytelling in the Digital Age: A Guide for Nonprofits. Julia Campbell I love storytelling and I love Julia Campbell. Those books that may have brought about a shift in thinking or a new way of doing your work?

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Nonprofit Tech for Good

OCTOBER 31, 2018

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. Year-end giving is a vital piece of the nonprofit fundraising puzzle, and the time when many organizations reap the harvest of the fundraising seeds they have sown all year long.

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Tech Soup

APRIL 30, 2013

Digital storytellers! You spent time and talent on creating your video or picture slide show, now we invite you to show it off! Pacific time on Saturday, May 4 and will be open through 11:59 p.m. Pacific time on Friday, May 17. You've invested time and energy into your digital story — now campaign for it.

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Nonprofit Tech for Good

SEPTEMBER 12, 2021

It’s the perfect time to nail down your strategy and decide how you’ll stand out. PRO TIP: Crowdfunding campaigns are best for story-driven and time-bound direct giving appeals like Giving Tuesday. It’s essential to set your organization up for success by leaving plenty of time to draw up your Giving Tuesday blueprint.

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Tech Soup

APRIL 30, 2013

The 2013 Digital Storytelling Challenge is underway! If you haven't heard, during the month of April TechSoup is hosting our 4 th annual Digital Storytelling Challenge designed to inspire, educate, and empower nonprofits, libraries and social good organizations to tell their story through video and photos. Aaron Bramley Lights.

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Greater Giving

MARCH 21, 2023

These generations are tech-savvy and spend a lot of time on social media platforms. Offer recurring donation options so supporters can make smaller, ongoing donations rather than a one-time gift. Use storytelling to create emotional connections People remember stories more than facts and figures.

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The Storytelling Non-profit

MAY 3, 2022

The time needed for a successful fundraising campaign planning will depend on your organization’s size and goal. Nevertheless, I do encourage you to plan ahead of time and start rolling out your fundraising campaign with enough anticipation. What is a multi-channel fundraising? I recommend creating a multichannel fundraising.

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Connection Cafe

MARCH 12, 2012

Through our multigenerational research and case studies with clients, and other testing, we have pretty definitive proof that individuals expect us to speak to them in a coordinated fashion in each of the channels they prefer. Conversely, Multichannel communications focuses on coordinating a campaign or appeal across multiple channels.

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Media Cause

AUGUST 31, 2022

For some clients, we only contributed to a particular channel or two, while for others, we orchestrated their entire effort across channels. We’ll also discuss why this time of year is so critical for fundraising efforts. . In this blog post, we’ll compare performance, creative approach, strategies, tactics, and process.

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sgEngage

OCTOBER 11, 2023

Finding people who genuinely care about your cause is like making a new friend; it takes time and effort. It’s Time to Kick It Up a Notch The good news is that you only need three things to successfully identify, engage, and convert those elusive brand-new donors, and I’ll bet you already have them on hand: data, content, and technology.

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Nonprofit Tech for Good

NOVEMBER 11, 2022

Some may require knowing your 501(c)(3) information upfront, others may have deadlines for certain time periods, etc. . Yours might not get picked each time you submit something. PSAs are a great way to take advantage of expensive advertising channels outside of your budget, but they aren’t the end all be all.

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The Modern Nonprofit

APRIL 18, 2023

Estimated Reading Time: 6 minutes Unlock the fundraising potential of your nonprofit by understanding your target audience. Once you have a clear mission, set both short-term and long-term goals that are specific, measurable, achievable, relevant, and time-bound (SMART). This purpose should be the core of your mission statement.

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Tech Soup

JANUARY 31, 2012

One of the most frequent questions I hear at events from nonprofit professionals in the field is how to coordinate teams to produce compelling media across offices, time zones and countries. Pacific time and participate through Watchitoo with Twitter, Facebook, and social channels. He learns, he teaches, he shares and he.

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Tech Soup

MAY 7, 2013

Digital storytellers! You spent time and talent on creating your video or picture slide show, now we invite you to show it off! Pacific time on Saturday, May 4 and will be open through 11:59 p.m. Pacific time on Friday, May 17. You've invested time and energy into your digital story — now campaign for it.

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