Bloomerang

AUGUST 7, 2023

It’s the reason so many donor programs have retention rates representing three steps forward, two steps back. If they made an offline gift, mail a personalized thank you letter within 48 hours. Do we know which communication channels these donors prefer? Think of Sisyphus trying to roll that ball up a hill.

Gift 73

Gift Donor Time Mail 73

NetWits

NOVEMBER 15, 2011

While a large majority of donations are still made by check (79 percent), online fundraising is the fastest growing donation channel. – Median revenue per donor for multichannel supporters was $339 compared to $88 for offline. First year retention for multichannel donors was 51%. The average 1x donation is $60.00. Blackbaud.

Fundraising 234

Fundraising Blackbaud Benchmark Charity 234

Everyaction

MAY 24, 2018

Digital fundraisers are busier than ever, reaching more people through digital channels than ever before. There is a lot of learning and experimenting going on in digital fundraising, which is fueling new innovations in how to raise money across the whole spectrum of digital channels. Mobile list size grew by 35% in 2017.

Benchmark 62

Benchmark Digital Trend Report 62

Neon CRM

NOVEMBER 29, 2023

But healthy donor retention numbers within Neon CRM users show that donors are more than happy to support organizations they’ve previously been involved with. This is a good indicator that campaigns run on other marketing channels, like social media and personal phone calls, influenced the broader awareness of GivingTuesday campaigns.

Lesson 52

Lesson North America New York Kentucky 52

Connection Cafe

MARCH 4, 2019

Let me also suggest that we need to stop placing a wall between offline and online giving strategies and tactics. There is perhaps no more telling data point than this: online donors 65-years and older have the highest retention rate. This online versus offline wall is mostly in our own heads. of total sales.

Online 36

Online Giving Offline United States 36

NTEN

JUNE 8, 2011

We've been talking a lot about multi-channel fundraising in the last year or two, which begs the question: Are donors really multi-channel? Take some of the key findings: Every year, large proportions of online-acquired donors switch from online giving to offline sources - primarily to direct mail. The lesson? The lesson?

Donor 58

Donor Offline Mail Channel 58

Connection Cafe

JANUARY 29, 2015

With proper planning and execution, a stronger online fundraising and marketing strategy can grow all of your avenues of offline support. I’ll say it again, retention is the new acquisition and if you want to grow a pipeline of support you need to put a significant focus on keeping donors. Optimize your website for conversion.

Offline 20

Offline Support Online Strategy 20

NTEN

SEPTEMBER 9, 2010

Another aspect of the Index data that is interesting is the growing percentage of total fundraising that comes from online channels. Target Analytics, a Blackbaud company, has been looking at trends in online and offline giving for many years now. Multichannel donors are more loyal than offline or online donors alone.

Trend 86

Trend Online Fundraising Offline 86

Care2

MARCH 23, 2009

For example, 12 of the groups in the study had a median increase in online donors of 39% from 2007 to 2008, while their offline donors decreased a median -3% over the same period. 12 of the groups had a median increase in online donors of 315% over the past five years, while offline donors declined a median -6% over the same period.

Channel 42

Channel Case Study Fundraising Offline 42

DNL OmniMedia

MAY 25, 2022

For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes. That way, you can assess which pages are most popular for users who come via each traffic channel. Email remains one of the most valuable channels for nonprofit marketing and supporter engagement. Donor Retention Rate.

Analytics 52

Analytics Org Adwords Metrics 52

NTEN

SEPTEMBER 19, 2011

We'll cover the how-to of integrating direct mail – still the biggest giving channel – with on-line giving and social media tools in your fundraising campaigns at " Fundraise Everywhere: Coordinating Your Campaigns & Appeals ". > Learn more about "The Email Fundraiser's Toolkit".

Fundraising 59

Fundraising Mail Offline Channel 59

NetWits

DECEMBER 2, 2010

Retention – the goal of this type of communication is to enhance an already existing relationship and to encourage ongoing loyalty. You will also want to ensure that online communications are coordinated with offline communications such as direct mail efforts. Does it support ongoing initiatives or is it a separate program altogether?

email 149

email Marketing Mail Metrics 149

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 11, 2012

billion in yearly giving on a monthly basis, both offline and online. Anemic acquisition and poor retention have created a perfect storm for fundraising troubles. There must be more focus on using multiple channels, including direct marketing, phone, online, social, and mobile. Retention, Retention, and Retention.

Data 118

Data Hurricane Fundraising Disaster 118

Connection Cafe

FEBRUARY 12, 2019

One thing that comes out in that process, time after time, is the immense value of email to online fundraising: And email isn’t just important to online revenue, here are 4 other findings from our data that illustrate the impact of email fundraising: Offline donors can be up to 90% more valuable when you have their email address.

Charity 28

Charity email Fundraising Offline 28

Care2

MARCH 23, 2009

For example, 12 of the groups in the study had a median increase in online donors of 39% from 2007 to 2008, while their offline donors decreased a median -3% over the same period. 12 of the groups had a median increase in online donors of 315% over the past five years, while offline donors declined a median -6% over the same period.

Channel 28

Channel Fundraising Case Study Offline 28

Care2

NOVEMBER 13, 2011

While a large majority of donations are still made by check (79 percent), online fundraising is the fastest growing donation channel. Median revenue per donor for multichannel supporters was $339 compared to $88 for offline. First year retention for multichannel donors was 51%. – AFP. The average 1x donation is $60.00.

Fundraising 73

Fundraising Blackbaud Benchmark Info 73

NTEN

MAY 5, 2011

Just as the strength of the donor-charity relationship heavily influences offline giving, the online giving experience has a significant impact on donor loyalty, retention, and gift levels. We'd love to hear YOUR tips, strategies, or #FAIL stories about raising donations via online tools and channels.).

Relationship 89

Relationship Studies Network Online 89

NTEN

JANUARY 4, 2011

Any giving that took place on sites that do not use the Network for Good platform or that were made offline are not included. Some do a great job connecting with and engaging donors in many ways and through many channels, while others are doing little. In addition we found the gap between offline and online donor behavior is closing.

Studies 95

Studies Donor Online Giving 95

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

Channel 59

Channel Marketing Fundraising Nonprofit 59

NTEN

MARCH 19, 2009

Take a look at this chart from the report: The lower retention rate drags down the lifetime value of online-acquired donors, as per this chart: So, while we're busy chasing down those high-value online donors, they may be costing us more in the long-run. Offline donors with email addresses give higher amounts than other offline donors.

Attention 36

Attention Metrics Online Fundraising 36

NTEN

SEPTEMBER 24, 2009

In a study released earlier this year, Target Analytics found they have lower retention rates than offline donors. And when they do give again -- which roughly a quarter do, according to the study -- it may not be online but often offline. The trick is getting them to stay once they give.

Donor 84

Donor Online Mail Social Network 84

NTEN

MARCH 26, 2009

While online fundraising continues to be a growth engine for many nonprofit organizations, the data -- real and anecdotal -- shows that engaging constituents through an integrated, multi-channel approach provides the greatest return over the life of most supporters. Donors and other supporters are accustomed to a multi-channel world.

Integration 50

Integration Marketing Mail Channel 50

Connection Cafe

SEPTEMBER 21, 2012

Sustaining giving is the most valuable investment your organization can make - it's cost-effective and encourages retention and engagement. Same Time Next Month: Building a Multi−Channel Sustainer Program presented by Steve Kehrli from PETA , Amy Day from Dumb Friends League , and Chas Offut from Blackbaud - on October 2 at 11:00am.

Giving 34

Giving Europe Blackbaud Analytics 34

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Effective listening through social media channels means that individuals and organizations need to identify why they are listening and how they will apply what they hear. He encourages staff to listen on many different channels and to blog what they learn in order to share with members. You should reach out to both audiences.

ROI 91

ROI Examples Results Social Media 91

Connection Cafe

MARCH 2, 2011

If you’ve had your finger on the pulse of constituent communication recently you know that the big term being thrown around is “integrated marketing/fundraising” Basically this is the concept of interacting with your constituents both online and offline and everywhere in between wherever that may be.

Integration 40

Integration Convio Measure Retention 40

Nonprofit Tech for Good

OCTOBER 25, 2023

Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). M+R Benchmarks ] For every 1,000 fundraising messages sent, nonprofits raised $90 in 2022. [ M+R Benchmarks ] Donor retention increases by 29% for offline donors when you have their email address.

Statistics 221

Statistics email Marketing Benchmark 221

Qgiv

AUGUST 10, 2021

Without these customizable fundraising pages for your supporters, they’re often restricted to offline methods of fundraising. A recurring donor gives 5x more than a one-time donor in their lifetime and have an average donor retention rate of 90%. That means if their friends and family don’t carry cash or checks, they can’t give!

Software 52

Software Tips Fundraising Virtual 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 20, 2012

We’ve known for some time that an integrated multi-channel approach to constituent engagement is key for nonprofits to be successful; however there’s been limited understanding of optimizing integrated marketing or its impact. The central finding from the study is that dual channel donors give the most. See chart above].

Channel 104

Channel Giving Donor Offline 104

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 4, 2010

Varying the delivery improves retention. The Power of Social Learning: Online and Offline . That's where I learned about a Twitter hashtag called #2amt - a channel for theatre artistic professionals to discuss their craft and trade and support one another. They were able to join the discussion in our Twitter channel.

Social Media 94

Social Media Reflection Learning Social 94

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 9, 2009

Your organization may be skeptical about the value of listening through social media channels. He encourages staff to listen on many different channels and to blog what they learn in order to share with members. He notes that they have a 80% retention rate with members and "you can't do that without listening."

Literacy 51

Literacy Technorati RSS Bookmarking 51

Connection Cafe

JULY 6, 2017

New data from Target Analytics , a division of Blackbaud, reveals key insights into online and offline donors. The findings are based on analysis of online and offline giving data from sixteen large national nonprofits in the United States during 2016 and represents more than 6.5 million donors. They’re Are Younger.

Offline 35

Offline Donor Online Retention 35

Neon CRM

MAY 18, 2023

But with so many elements to modern fundraising—both online and offline—it can be tough to keep up. Any good stewardship plan involves consistent and strategic engagement with your donors through a number of channels and with a variety of touchpoints. Don’t forget: Different types of donors often prefer different kinds of channels.

Raise 98

Raise Strategy Help Fundraising 98

Qgiv

JANUARY 12, 2022

Other good metrics to track are donor retention rate , matching gifts rate, percentage of recurring donors, total amount raised, percentage of major donors, and offline vs. online revenue. Donor retention rate: This measures how many supporters donate to your organization year after year. Email Marketing Metrics.

Analytics 98

Analytics Data Metrics Rate 98

Bloomerang

JULY 19, 2021

With so many options available, online and offline, it’s time to go beyond the tried-and-true fundraising fundamentals. . Make sure your fundraising and marketing communications are integrated and that you’re strategically using every channel where your constituents hang out. It’s common sense, supported by research. . Of course not!

Digital 97

Digital Marketing Fundraising Strategy 97

Bloomerang

JULY 17, 2023

Begin by making donor retention a priority. The ‘holy trinity’ of successful donor retention (I call them “3 P’s”): PROMPT thank you. If offline donors get a personal note, welcome package, and maybe a token gift, make sure your online donors get the same relationship-building touches. Or give more. PERSONAL thank you.

Donor 85

Donor Nonprofit Mail Gift 85

Connection Cafe

MARCH 30, 2011

What channel did they use? For example, maybe I can get a longer-term retention on that monthly EFT if I’ve done a great job of getting you hooked on the bigger picture of what I do. How are they really converting donors from one channel to another? Did they designate the gift? What third party data can I use?

Disaster 26

Disaster Donor Japan Test 26

NetWits

MAY 30, 2012

So what’s the harm in dropping a channel? Online Donors Need to be Moved Offline. It’s become increasingly common for new donors to give their first gift online, but without a strategy to move these new donors to an offline cultivation channel you’ll miss out on a significant increase in fundraising revenue.

Online 234

Online Fundraising Offline Mail 234