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How Water.org Adapted Their Social Media Content Strategy in Response to COVID-19

Nonprofit Tech for Good

The COVID-19 pandemic has fundamentally changed the way organizations execute their social media plans. The current social media environment has caused non-profit marketers to re-evaluate their content aware of the acute conversations being had on every channel, at a global level. Instagram.com/water.

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Social Media Mania: Why Your Non-Profit Should Focus on Channels That Get Results

Byte Technology

Love it or hate it, social media is a critical element of any successful non-profit’s overall marketing strategy. But what if your non-profit just doesn’t have the resources or manpower to keep all your social media profiles up to date with fresh, engaging content on a regular schedule?

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Infographic: Social Media for Social Good

TechImpact

Social media continues to take greater stake in every nonprofit’s marketing, public relations, and advertising strategies. With 10+ major, free, social networking channels to take advantage of, nonprofits have a smorgasbord of opportunities available to connect with constituents, donors, and potential volunteers.

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How To Use Stories To Raise Money On Social Media

TechImpact

Storytelling and social media – these terms have certainly been thrown around a lot this year! Great storytelling and successful social media campaigns are completely interconnected. The key is using stories to get people’s attention on social media channels. I firmly believe in the latter.

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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. Have a minimum of 15 ads in each campaign : 5 images x 3 copy versions.

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Time Well Spent: How Much Effort a Non-Profit Should Devote to Social Media Fundraising

Byte Technology

And for non-profits struggling with a small staff and persistent budgetary concerns, that old adage holds special meaning. Thankfully, the book Mobile for Good: A How-To Fundraising Guide for Nonprofits breaks down, in clear and concise terms, just how much time an organization should devote to building and managing a social media campaign.

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Where Does Your Nonprofit Stand: 15 Social Media Statistics

TechImpact

Few things have so dramatically altered our lives the way social media has. Defining an entire generation of Americans, and altering the way nonprofits and corporations view marketing, social media’s role in contemporary society and is only going to continue expanding. from social media, up from 26% last year.