Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

David was interested in learning more about what American nonprofits were doing with social media, he asked me for some advice. When possible, I get a list of attendees at workshops or conferences, and I visit their web sites and social media outposts. 4: Identify influencers on social media spaces and cultivate them.

Social Media 115

Social Media Media Social San Jose 115

Care2

NOVEMBER 5, 2010

Use Multi-Channel Marketing: Online - web, email, social networks, banner ads and acquisition. Offline - on the ground outreach, telemarketing. Define Ultimate Goals: What does success look like? Target Audiences: People who you want to reach and have a stake in the issue.

Marketing 63

Marketing Online Offline Social Network 63

Care2

AUGUST 9, 2011

QR codes present a valuable method of adding web based content (basically any URL) to real-world messages, objects or locations," says digital strategist Upasna Gautam on the Eventbrite blog. Here are few suggestions to think about experimenting with for your next multi-channel campaign.

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Module Mail Movie Camera 77

NTEN

MAY 5, 2011

Just as the strength of the donor-charity relationship heavily influences offline giving, the online giving experience has a significant impact on donor loyalty, retention, and gift levels. Giving on social networks is significant, but donor loyalty is highest on charity websites that build strong connections with donors.

Relationship 89

Relationship Studies Network Online 89

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The art part includes all the ways nonprofits and schools can engage and connect with alumni of their programs through social channels. It is also important to be mindful of how different generations use online social networking and the trends. Networked Nonprofit and Social Media Maturity of Practice.

Social Media 108

Social Media Network Media Free 108

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 4, 2012

These local giving days focus more a community approach and help nonprofits build capacity in fundraising on all channels, while also promoting the idea of a Giving Day in the local community or geographic area. Other channels included TV news, radio, newspapers, websites, phone calls, and through friends or family.

Giving 104

Giving Minnesota Social Media Offline 104

Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2013

Just like Mark, @home is moving beyond the old models of documentary film, using social media, web video, and a smartphone “game for change” to to spark a conversation about homelessness, and how we can solve it.

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Change New Zealand Homeless Australia 104

Amy Sample Ward

FEBRUARY 19, 2011

It found that if they needed help and couldn’t reach 9-1-1, one in five would try to contact responders through a digital means such as e-mail, websites or social media. Some include the Red Cross, The Weather Channel, local newspapers, Craigslist, and others. Another example of indirect content is that of social networks.

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Disaster Social Media Haiti Media 206

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

I spent sometime reviewing what Planned Parenthood was doing on social networks as well as their online presence - so it was good to get the inside story. Activists are sharing their personal stories in their own words, images, and videos across social networks with little prodding from the organization.

Story 90

Story Platform Build Organization 90

Tech Soup

MAY 26, 2011

The event blended virtual video speaker conferencing; online presentation and video; and live audience chatting and social networking, including conversation on Twitter using the #NPLive hashtag. ACS collects data by tracking what is happening online and offline. Fundraising channels needs to be integrated.

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Interaction Fundraising Cancer Causes 62

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2010

This terrible flood didn’t spare the Nashville Symphony Orchestra (NSO), an event that he first learned about through his social networks. But consider the following: Networking. However, most of the donors were definitely social media contacts with whom I have had more in-depth conversations. All are captured here ).

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Nashville Twitter Blogger Contest 97

Care2

AUGUST 21, 2012

In preparation for their presentation, they circulated a survey to over 200 nonprofit professionals, asking how they use various social platforms. The responses lean towards a reality in which our online presence is just as diverse as our offline personalities - people are connecting with a mix of others on difference platforms.

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Professional Personal Guide Blended 69

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? The social media maven and metrics expert is Laura Lee Dooley.

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ROI Examples Results Social Media 91

Tech Soup

JUNE 2, 2011

Technology and social networking means, according to Paynter, “Community has never before been more important for organization success.” ” The following are Paynter’s steps for growing an engaged online community: Create Critical Mass : Organizations can create critical mass with viral services and content.

Community 66

Community Online Causes Social Network 66

Care2

JUNE 5, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Maximize email signup opportunities across your websites and social media channels.

Social Media 47

Social Media Online Advocacy Media 47

Care2

FEBRUARY 20, 2013

Social Change Anytime Everywhere is an action-oriented guide for nonprofit staff who recognize the need for a more nimble approach to building and mobilizing their communities through multifaceted campaigns and by integrating online channels with offline tactics.

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DC Social Media Media Social 61

NTEN

JUNE 29, 2011

To help us make the most of this channel, we're planning to run a social media append to determine which members of our eFile are also on Facebook, and reach out to invite them to "LIKE" our Facebook page. After all, we know that offline donors who are on our email list have a higher average gift.

ROI 94

ROI Facebook Advocacy Social Media 94

Amy Sample Ward

MAY 14, 2009

We provide a supportive network for the vibrant and thriving community of women in technology professions by giving women an open platform to share their talents, experiences, and insights. Email is a critical channel. Social Networks & Twitter from Natalie Foster: Two Principles: 1. What is your real output?

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Tools Tech Map Case Study 100

Care2

SEPTEMBER 7, 2012

Social Change Anytime Everywhere: Best Practices to Build a Multichannel Campaign Plan From your website to social media, email to mobile messages, online to offline, multichannel strategies require coordination and creative thinking across teams and departments, and a focus on the core of your work beyond any one specific call to action.

NTC 51

NTC Minneapolis Facebook Audience 51

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Transparency and Social Media: Dealing with Criticism. The Intangible Benefits of Social Media. Reports of the Death of Social Networking for Nonprofits Are Not True! Social Fundraising: Leveraging On and Offline Connections. Social Networking: Part of Your Job or Just for Fun?

ROI 50

ROI Widget Cambodia Metrics 50

Tech Soup

NOVEMBER 8, 2011

a brand via online channels, social media communications and website content. This month's event included a candidate for public office, sharing his experience on how to use social media to engage voters. In the David Chiu world, it refers to a continuous feedback loop that includes both online and offline channels.

Social Media 54

Social Media San Francisco Community Media 54

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 9, 2009

Your organization may be skeptical about the value of listening through social media channels. He encourages staff to listen on many different channels and to blog what they learn in order to share with members. URLs for your blog, web site, online community. Social networks. Your brand or tagline.

Literacy 51

Literacy Technorati RSS Bookmarking 51

Care2

MAY 9, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Advocacy 28

Advocacy Social Media Online email 28

Care2

MAY 8, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Advocacy 28

Advocacy Social Media email Online 28

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. Introduction :: Integrating Web 1.0, and Web 3.0. Replace the “Web 1.0: The Broadcast Web.”

Social Media 264

Social Media Social Chapter Media 264

Care2

APRIL 16, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Q: Does this include offline giving too?

Advocacy 44

Advocacy Social Media email Online 44

Care2

MARCH 25, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Q: Does this include offline giving too?

Advocacy 44

Advocacy Social Media email Online 44

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. Introduction :: Integrating Web 1.0, and Web 3.0. Replace the “Web 1.0: The Broadcast Web.”

Social Media 210

Social Media Social Chapter Media 210

Care2

MAY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Email is a critical channel. Everything revolves around the audience.

Social Media 34

Social Media Tools Online Advocacy 34

Nonprofit Tech for Good

JANUARY 30, 2012

The number of low-cost or free, web-based resources and tools available to nonprofits today is astounding. Many nonprofit professionals are overwhelmed by the all choices – and as the Mobile Web and related start-ups continue to grow, prepare to be mind-boggled by all the new technology options available to your nonprofit in coming years.

Fun 264

Fun Resource Mobile Social Media 264

DNL OmniMedia

FEBRUARY 16, 2022

Examine data from your past digital marketing efforts to understand trends in how your existing audience engages with your web presence. Offline goals and campaigns. Start by ensuring you’ve got all the tools you’ll need, and then lay out specific tasks and strategies you want to pursue for each communication channel.

Digital 98

Digital Strategy Create Phase 98

Care2

MAY 29, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" I find nothing more frustrating that to donate on a nonprofits web site.

Mail 34

Mail Social Media Advocacy Online 34

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 29, 2010

How the Iraq and Afghanistan Veterans of America is using the web to bring back together their band of brothers and sisters. My co-author, Allison Fine and I found many great examples of successful activism using these tools as part of multi-channel campaigns in our book The Networked Nonprofit. Where does motivation come from?

Offline 116

Offline Social Media Network Org 116

NetWits

JUNE 7, 2011

Here are some quick takeaways to consider: 1) The Ease of Social Sharing is Important. This study reveals that 31% of website referrals are from the “sharing&# of your content; including social networks, blogs, and email–and bookmarks. 3) Facebook Is Not The Only Social Network. 2) Search is Still King.

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Studies Share Stumbleupon Digg 258

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 7, 2010

If you want to encourage social learning through social media, you have to model the model. Having the traces of the discussion unfold via social media channels is important both during the event as well as after the event for learning capture. Networked Nonprofits practice deep engagement techniques on Facebook.

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Facebook Network Museum Nonprofit 111

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

You're testing different social media tactics and learning what works. Build Relationships and Issues Awareness: You’re interacting with key audiences on the social media channel in order to build awareness for your organization's brand. Beth Kanter, “ Ten Free Resources for Social Media Audience Research for Nonprofits.

Social Media 106

Social Media Map Strategy Media 106

Nonprofit Tech for Good

DECEMBER 27, 2012

The number of low-cost or free, web-based resources and tools available to nonprofits today is astounding. Many nonprofit professionals are overwhelmed by the all choices – and as the Mobile Web and related start-ups continue to grow, prepare to be mind-boggled by all the new technology options available to your nonprofit in coming years.

Web 278

Web Tools Free Mobile 278