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Grassroots Campaigning: How to Use Online Channels to Build Offline Support

Connection Cafe

In an age where million-signature petitions are commonplace, the tried and true strategy of having volunteers send online messages to their members of Congress has greatly diminished in value. How to Use Online Channels to Build Offline Support.

The Surprising Truth About Online Donors and Offline Fundraising


to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Online donor solicitations are powerful. The allure to both nonprofits and potential donors is obvious. The Surprising Truth About Online Donors.

The Multichannel Giving Paradox: Online Donors vs. Offline Donors


to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts.

Why Online Donors are Worth More than Offline Donors [INFOGRAPHIC]


A few months ago we published the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report and yesterday we released the 2011 Online Giving Report. In fact, the dominate giving channel for new donors 64 years old and younger is online.

Bridging Offline/Online: Tweetups

Beth's Blog: How Nonprofits Can Use Social Media

Networked Nonprofits know how to close the loop between social media and offline actions. Whatever channel they use, they’re building a bridge from online to onland. Tags: Tips Tools and Tactics online-offline tweet up

4 Things Your Nonprofit Needs to Know About Online Donors

Connection Cafe

New data from Target Analytics , a division of Blackbaud, reveals key insights into online and offline donors. The findings are based on analysis of online and offline giving data from sixteen large national nonprofits in the United States during 2016 and represents more than 6.5

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How to Grow Offline Support by Executing Stronger Online Strategies

Connection Cafe

For me it all comes down to a renewed focus online. With proper planning and execution, a stronger online fundraising and marketing strategy can grow all of your avenues of offline support.

Solutions to Turning Offline Donors into Online Supporters

Connection Cafe

Online fundraising has seen a remarkable rise in the past few years. While beautiful charity galas and creative offline campaigns still gather support for nonprofits’ causes, they slowly slip away from donors’ focus. According to the 2013 eNonprofit Benchmarks Study , online revenue grew by 21% over 2011 totals, presenting nonprofits even more reasons to pull out the heavy gear and start online fundraising. Interactive Online Fundraising Uncategorized

Channel Surfing: A News Roundup


The data clearly shows that integrated direct marketing is essential for maximizing the long-term value of online-acquired donors. The study confirms what we already know: online donors are younger, have higher incomes and give larger initial gifts than offline-acquired donors.

Multichannel Givers: The Key to Online Fundraising Success


to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. So what’s the harm in dropping a channel? But understanding the power of a multichannel fundraising approach is critical to Online Fundraising Success.

An Offline Social Media Exercise That Improves Online Content

Tech Soup Blog

Nonprofits can use this at a staff meeting or other gathering to help people improve their content creation skills as well as their skills with looking at social media data. Each person reads a card, and attaches any stickers that indicate how they would respond if they saw the post online.

What Nonprofit CEOs and Trustees Do the Best Job Leading on Social Media Channels?

Beth's Blog: How Nonprofits Can Use Social Media

For the past few years, Social CEOs has recognized nonprofit leaders who are doing a good job on social media. This year’s award nominations for CEOs and Trustees who inspire, encourage and provoke debate is now open and you can nominate a nonprofit leader here.

The Luminate Online Benchmark Report| How Is the Nonprofit Sector Performing Online?

Connection Cafe

The release of the 9 th Luminate Online Benchmark Report is an opportunity for nonprofits to take stock of how the nonprofit sector is performing online, and what recent trends tell us about donor and giving behavior.

Presentation: Getting Started with Multi-Channel Fundraising


Did you know that in 2011, 16% of new donors gave via online gifts up from 9% in 2007? Or that the median revenue per donor for multi-channel supporters was $228 compared to $89 for offline and $113 for online donors? Online Advocacy Online Fundraising Web 2.0

The Secret to Achieving 3X Better Fundraising Results [INFOGRAPHIC]


If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. Smartphones are in everyone’s hands and social networking online has become an everyday activity for millions of people.

Social Media for Good and Evil, Strong and Weak Ties, Online/Offline,and Orgs and Networks

Beth's Blog: How Nonprofits Can Use Social Media

The post initially caught my eye because there was a quote from Jennifer Aaker and Andy Smith, co-authors of The Dragonfly Effect (I’m giving away a copy ). I posted a link on FB page and it prompted quite a discussion from nonprofit folks.

The End of the Beginning of Online Giving

Connection Cafe

2019 marks 20 years since online giving first began in any significant way. In 1999, Blackbaud pioneered the nonprofit technology market by introducing reliable, secure, and donor-friendly online donation forms. This online versus offline wall is mostly in our own heads.

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Closing the Loop Between Social Media and Offline Action

Beth's Blog: How Nonprofits Can Use Social Media

But as a bonus, I learned from Facebook expert Mari Smith , that sandwich boards and window clings with Facebook and Twitter IDS are an effective technique to close the loop between offline and social media. to track how your online social network activities are driving offline actions.

Data Nerd Alert: Donors Who Give Through Multiple Channels Give the Most

Beth's Blog: How Nonprofits Can Use Social Media

We’ve known for some time that an integrated multi-channel approach to constituent engagement is key for nonprofits to be successful; however there’s been limited understanding of optimizing integrated marketing or its impact. On average, dual channel donors give $123.29

What’s Really Driving the Increase in Online Giving?

Connection Cafe

If you’re like most nonprofits and charitable organizations you’re seeing growth in online giving. How fast is your online giving growing? giving both show that online giving continues to grow approximately 7% year over year, while overall giving remains relatively flat, growing only 1-3% per year. So what’s driving this increase in online giving ? Online donation pages are much better today than they were even a few years ago. Older donors are online.

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8 Online Social Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

And this applies to nonprofits in a big way. That’s why when nonprofits encourage the act of social fundraising, they not only empower supporters to share their love of the cause, but they also leverage their vast personal networks to grow in so many ways.

Top 5 Lessons Learned in 2009: Multi-Channel Engagement

Connection Cafe

I’m connected in different ways to numerous nonprofit organizations. And with the publishing of the 2010 Nonprofit Resolutions Guide , 5 main lessons learned in the way of multi-channel marketing were evident in 2009. Two emails from the same nonprofit in one day?

Multi-Channel Fundraising: Magic or Myth?


But what if you don’t have the budget or staff to focus on eight (or eighteen) different giving channels? Join us on Wednesday, June 29 from 3:00 PM – 4:00 PM ET for Multi-Channel Fundraising: Magic or Myth? This report analyzes data from some of the biggest national nonprofits in the U.S. We’ll share the facts and fallacies about online giving. We’ll also talk about the importance of multichannel fundraising for your nonprofit.

Taking Major Gifts Online: Tactics for Going Digital

Connection Cafe

Years ago, I was hired to launch an nonprofit’s online communications and digital fundraising program, but there was a lot of resistance to incorporating major donors into the online program. Create Personalized Online Fundraising Appeals .

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HOW TO: Launch a Broadcast “TV” Channel for Your Nonprofit

Nonprofit Tech for Good

allow individuals and brands to launch their own Web-based “TV&# channels. Currently, these channels can not easily be viewed on the digital TV sets in our living rooms, kitchens, and bedrooms, but it’s just a matter of time. for Nonprofit Tech 2.0

Understanding the Value of Multi-Channel Fundraising

Connection Cafe

Originally posted on the Nonprofit Strategies blog by Andrew Olsen of Gillette Children's Specialty Healthcare. Multi-channel fundraising. Many nonprofits are doing this, and doing it well. Integrating your direct mail and online fundraising programs can yield significant increases in overall revenue. The e-mail campaign proved to be a very valuable suplement to our traditionally single-channel marketing efforts.

Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction

The Science Behind Engaging your Supporters

Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. It's trusted by some of the largest nonprofits.

Multi-Channel Approach is Key to Nonprofit Fundraising


Have you ever analyzed your nonprofit organization's online donor list and wondered why many of the people listed aren’t recurring online donors? Direct Mail donors -- who are the primary giving source for most organizations –- rarely give online.

Drowning in Marketing Data? 3 Steps to Take Control

Connection Cafe

You collect online and offline data including demographic, event, volunteer, giving history, and more—that’s a powerhouse in itself. We know a lot about what is working in today’s multichannel world.

NTC Online Preview: Jeff Regen on Multi-Channel Fundraising


For the last decade, as online fundraising has steadily increased its importance in the world of nonprofit fundraising, development departments have been a camp divided: the direct mail camp, and the online camp. Integrated fundraising -- when online and offline fundraising efforts are coordinated across mediums -- can be much more effective than any single channel on its own. 11ntc integrated multi-channel NPTech NTEN Fundraising

Keeping your Nonprofit Safe and Happy Online: Dealing with Harassment

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: Many nonprofit social media managers are also serve as online community managers, supporting communities of their nonprofit’s fans and supporters on social media channels. Keeping your Nonprofit Safe and Happy Online: Dealing with Harassment.

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Improve Online Donor Retention with these 5 Proven Follow Up Techniques


to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Online donors are a generous group. In fact, online donors are worth a lot more than offline donors. Online Fundraising

Multi-Channel Fundraising is Key to Nonprofit Fundraising


Have you ever analyzed your nonprofit organization's online donor list and wondered why many of the people listed aren’t recurring online donors? Direct Mail donors -- who are the primary giving source for most organizations –- rarely give online.

Webinar: Monthly Donors, Social Media, and Cross-Channel Integration: Critical Tactics to Boost Your Fundraising in 2013


Say good bye to "online fundraising" and "offline fundraising," there is only fundraising. Leads acquired online are often best nurtured through social networks and converted in the mail, or over the phone if you're after monthly donors. Monthly Donors, Social Media, and Cross-Channel Integration: Critical Tactics to Boost Your Fundraising in 2013 -- Tuesday, January 29th at 2:00PM ET. Using Facebook ads to drive online actions.

Online Community Organizing: Start small, think big!

Amy Sample Ward

NetSquared’s February series exploring “Online Community Organizing” includes three different interviews; I’m really excited to participate! Q: What does “online” add to the community organizing? I find that community (today, most likely online) and opt in.

Join TechSoup's Social Media Channels

Tech Soup Blog

TechSoup has over 400 technology products available for nonprofits and over 40 donor partners. Since 2002, TechSoup has helped over 118,000 nonprofits and libraries save over $1.7 And TechSoup's Learning Center has more than 500 how-to articles and webinars on technology topics created especially for nonprofits and libraries. billion in information technology expenses.

How Much Money is Raised through Online Giving?

NonProfit Trends

One of the most common questions that I get is how much money is raised through online giving. The answer leads into plenty more questions about who, what, when, when, and why online fundraising continues to grow. In 2010, online fundraising in the United States surpassed $22 billion.

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10 Ways to Make Your Nonprofit’s Fundraising More Social

Nonprofit Tech for Good

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. Online fundraising is becoming more popular each year. It is offering new opportunities for nonprofits to improve their fundraising success while trying out new channels.

Online Marketing on a Shoestring Budget


Marketing nonprofit campaigns can be challenging. If you're a nonprofit working with a limited budget there are some good strategies that you can still utilize to market your campaigns. Use Multi-Channel Marketing: Online - web, email, social networks, banner ads and acquisition.

5 Myths about Online Giving | Nonprofit Trends with Steve.

NonProfit Trends

All Blackbaud Blogs Contact Us About Nonprofit Trends Books Research Reports Speaking 5 Myths about Online Giving Posted by Steve MacLaughlin on December 1st, 2010 There are so many myths about online giving. Older donors don’t give online Wrong. A higher percentage of donors 45 to 54 and 55 to 64 give online than offline. 25% of donors aged 65 and older give both online and offline.

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The Secret to Achieving Three Times Better Fundraising Results [Infographic]

Tech Soup Blog

Frank Barry is a digital and online marketing strategist at Blackbaud. He's spent close to ten years helping nonprofits be more. effective online (fundraising, email communications, social media, technology solutions). Simply put, the world is going online.

How the Top 50 Nonprofits Do Social Media


we LOVE some social media for nonprofits at NetWits Think Tank. A few interesting facts … 92% of the top 50 nonprofits have at least 1 social media presence on their homepage. My one question for you … Does social media improve fundraising online or offline in any way?

Multichannel Marketing For Nonprofits


Today, we’ll lay out why multi-channel marketing might be the right move for your nonprofit. There are, however, compelling reasons to make sure that online and social media channels are open. New donors are increasingly found online. Multiple Channels Raise More.