Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2013

Once you download the Fundraising Ideas e-Book you’ll gain insight into: 6 Steps to a Well-Measured Social Fundraising Campaign by Beth Kanter, Social Media Expert and Author of Measuring the Networked Nonprofit. Your Donors Don’t Live Only Online or Only Offline, So Why Do Your Communications? Happy Friday!

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2011

Many people are wondering what it means for nonprofit brands using Facebook as one of their marketing channels. And, that is how they measure success. So are people like me who do coaching and training on how to use Facebook effectively. It makes no sense to freak out. Focus on Engagement That Leads To Action.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

The session was designed a mix of strategy with a deep dive into content, measurement, Facebook, and Twitter. Practical frameworks and guidelines for effectively developing an integrated content strategy and measurement practice. This session shared techniques and tools for making that process efficient. ” .

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Connection Cafe

MARCH 4, 2019

Let me also suggest that we need to stop placing a wall between offline and online giving strategies and tactics. And donors that are 55-years and older have the highest retention rates for both online and offline giving. This online versus offline wall is mostly in our own heads. of total sales. It’s in our org charts.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

2: Use listening techniques to develop a deep understanding of the audience. Organizations must begin with listening, but an integrated listening channel that includes social media and traditional marketing channels. I cover a couple techniques and tools using participants as an example to illustrate that keywords are king.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better at communication, proactive planning, partner engagement, message discipline and social media integration and measurement. Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. Content Curation on Twitter. How will you get their voice?

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

Northwest Harvest Food Bank used its social media channels to mobilize supporters to give food donations that ended up breaking a Guinness Book of World Records. I appointed two Twitter advocates who live Tweeted the discussion and also verbalized questions and comments from Twitter, providing a link between online and offline.

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Connection Cafe

SEPTEMBER 23, 2010

Test your messages – use different messages and calls to action, track trends and iterate the most effective techniques. Measure – look at social activity data to learn who you are influencing, what is causing activity, what content is effective and what you can optimize.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Effective listening through social media channels means that individuals and organizations need to identify why they are listening and how they will apply what they hear. He encourages staff to listen on many different channels and to blog what they learn in order to share with members. You should reach out to both audiences.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Today, we had an amazing conversation and interview with Cecile Richards and Tom Subak to learn more about Planned Parenthood 's Social Media Strategy and their movement building techniques. Their job is to create, edit, repurpose, identify content across all our channels. We now have a department called the New Media Content team.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 15, 2009

It's a small step up the ladder of engagement and won't necessarily lead to true education about an issue and offline engagement, but that marginal increase in awareness has a lot of potential for deeper levels of engagement. Movement building is all about relationship building techniques as Beth mentioned in her reflection.

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DNL OmniMedia

FEBRUARY 16, 2022

Your organization already understands the importance of having updated and adaptive techniques for all its digital tools and marketing outlets. Step 7: Measure the success of your nonprofit digital strategy. Offline goals and campaigns. Step 5: Craft your nonprofit communications plan. Phase 3: The Execution Stage.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. What are the techniques and strategies that nonprofits use to find free agents? Online numbers don’t always equate offline results. My nonprofit has found a free agent, now what? They want to connect.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. The art part is how you articulate your organization’s measure of success and formulate strategies to realize that success. The science part of the equation starts with a solid methodology and tools.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Donor Solicitation Techniques on Twitter. Social Fundraising: Leveraging On and Offline Connections. Measuring the Value of Your Blog. Effective ROI StoryTelling Techniques. Be A Voice for Darfur: Great Example of A Multi-Channel Campaign. You're Never Too Old To Change the World. Giving Good Poke.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 4, 2010

I have been using human spectra gram , a technique I learned from colleague Allen Gunn from Aspiration. The Power of Social Learning: Online and Offline . That's where I learned about a Twitter hashtag called #2amt - a channel for theatre artistic professionals to discuss their craft and trade and support one another.

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Bonterra

APRIL 11, 2024

Learn more More effective digital engagement with less effort Unified offline and online communications Transition to tools with expert investment in deliverability and digital performance. Easily measure and report on email clicks, mobile message opens, online form submissions, event attendance, and more. Create more change.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

My Facebook page is a focus group or channel for research. SMART Objectives are specific, measurable, attainable, relevant, and timely objectives. 3: Have a measurement strategy on the front-end, not the back-end. There is a lot of confusion over what metrics to select to measure. Measure your results, not just numbers.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 7, 2010

Having the traces of the discussion unfold via social media channels is important both during the event as well as after the event for learning capture. Networked Nonprofits have a solid and aligned content strategy for Facebook and other channels where they link, distribute and co-create. Here’s some examples and tips.

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sgEngage

APRIL 29, 2021

To date, very little direct targeting of current donors happens related to converting these donors via digital techniques. The strategy was more often a blanketing technique, wherein all single gift donors receive frequent messages to convert. Creating digital and offline impact reports for sustainers. Connected TV.

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NTEN

NOVEMBER 2, 2009

In addition to combining the traditional tried and true with experimental techniques, we have seen four different approaches to online fundraising integration. Online/Offline: Messaging supporters and potential supporters with messages to do something offline from an online message or to do something online from an offline message.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

Now, restate your objective so it is “SMART” – specific, measurable, attainable, realistic, and time-based? Make your objectives "SMART" (Specific, Measurable, Attainable, Realistic, and Time-Bound). Is there an “offline” marketing push that you need to support/connect? The Social Media Strategy Map and Worksheet 1.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

I’m teaching a graduate class at the Monterey Institute of International Studies based on my books, The Networked Nonprofit and Measuring the Networked Nonprofit. Social channels continued to show strong growth over the past 12 months, with top social networks adding more than 135 million new users in the course of 2013.

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