Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), then as your numbers grow on social networks so will your e-newsletter and mobile lists which in turn significantly increases your fundraising success.

Track 186

Track Mobile Media Fundraising 186

Top Nonprofits

MARCH 12, 2021

The new year is off and running, and many nonprofits are starting to plan for this year’s fundraisers. It’s the perfect time to reevaluate your fundraising strategies, leaving the less effective approaches in the past, and considering the addition of (or emphasis on) some new ones. Let’s get started! Emphasizing Mobile Giving.

Trend 98

Trend Campaign Fundraising Mobile 98

M+R

FEBRUARY 4, 2021

But the past is close behind, and there is plenty we can learn from the 2020 end-of-year fundraising season that will help improve our fundraising efforts in the year ahead. The revenue, of course. That was wholly evident in our 2020 EOY fundraising numbers: supporters stepped up when nonprofits asked for help. .

Fundraising 98

Fundraising Gift Rate email 98

Qgiv

JUNE 23, 2021

If you want to attract more participants to your peer-to-peer fundraising event, consider how you’re marketing it! What other ways can you get more eyes on your fundraiser? Read on for Qgiv’s peer-to-peer fundraising best practices for event marketing. Social media marketing is a great channel to promote your event on.

Practice 52

Practice Marketing Fundraising Social Media 52

sgEngage

APRIL 10, 2023

Whether you’re brand new to nonprofit work or a veteran of the sector, you know that Giving Tuesday is one of the most important fundraising days of the year. Because of Giving Tuesday’s major fundraising potential, it’s never too early to start planning your campaign. Create a research-based fundraising strategy.

Demographics 72

Demographics Retention Donor Research 72

Top Nonprofits

DECEMBER 23, 2021

As a nonprofit fundraising professional, you’ve likely seen your nonprofit’s fundraising strategy change drastically in the pandemic era as well. In the past, you may have relied on in-person events or one-on-one meetings with donors to power many of your fundraising efforts throughout the year. Embrace hybrid events.

Raise 52

Raise Tips Fundraising Virtual 52

DNL OmniMedia

MAY 25, 2022

Effective data management is key to understanding your constituency and building better fundraising and engagement strategies. Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. Fundraising and Donor Analytics. For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes.

Analytics 52

Analytics Org Adwords Metrics 52

Get Fully Funded

JUNE 16, 2022

For each of your online campaigns, your revenue goal should tie into your overall fundraising strategy. With all of the new, innovative fundraising tools available online, the price of your campaigns may go up, making it challenging to actually get a return at all. Don’t drop other channels, though!

Raise 59

Raise Campaign Money Online 59

Allegiance Group

APRIL 15, 2024

Evaluate past fundraising and acquisition campaigns. Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with. Evaluate your progress and course correct if some of your strategies aren’t resonating with your audience.

Fund 52

Fund Donor Strategy Search 52

Qgiv

APRIL 23, 2021

Silent auctions are a classic go-to fundraising event—and for good reason. And, this type of fundraiser can be applied to all types of organizations and their audiences! You’ve come to the right place to learn more about how to plan a silent auction for fundraising. How Nonprofits Use Silent Auction Fundraising.

Fundraising 52

Fundraising Virtual Sponsor Hosting 52

Classy

JUNE 4, 2021

By making a few simple adjustments to your fundraising strategy and messaging, you can help donors take advantage of this opportunity and double or even triple your matching gift revenue. Promote Your Matching Gift Program Through Multiple Channels. The primary reason for the discrepancy is a lack of donor awareness.

Gift 57

Gift Strategy Ratio Fundraising 57

Qgiv

JUNE 4, 2021

Now that we’re entering a new post-COVID era, nonprofit leaders need to think about what virtual fundraising will look like in the future. It looks like virtual fundraising is here to stay! 25+ Virtual Fundraising Ideas to Try Out Best Virtual Fundraising Strategies Virtual Fundraising Software: Our Top Picks.

Virtual 69

Virtual Ideas Guide Fundraising 69

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). Your open rate is, of course, one of the most important metrics you’ll want to track.

email 52

email Rate ROI Social Media 52

Care2

AUGUST 28, 2013

After working on over 400 nonprofit email recruitment campaigns, and helping clients plan successful recruitment strategies, I’ve realized that most nonprofits don''t send nearly enough standalone fundraising appeals. Email marketing is mainly a numbers game.

email 77

email Fundraising Rate ROI 77

Kindful

SEPTEMBER 16, 2021

When designing your welcome email series—usually consisting of three to five emails sent over the course of several days or one week—here are a few things you can or should include: Inspirational stories about someone your organization has helped that solidifies that the donor’s gift is already at work. The channel they prefer.

Donor 73

Donor Gift Proposal Tag 73

Bloomerang

JULY 5, 2021

The sorry state of donor retention has been a topic of discussion for at least the past decade, since the Fundraising Effectiveness Project Report began collecting data. They don’t care if the touch comes from marketing, fundraising, or programs. Establish clear success metrics. Donors know only one organization.

Donor 141

Donor Strategy Retention Relationship 141

Top Nonprofits

MARCH 16, 2022

When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. Of course, your brand is larger than just your logo. However, if these engagement metrics are chronically low, your nonprofit may need more than routine maintenance—you may need an overhaul.

Websites 115

Websites Nonprofit Audience Mobile 115

NetWits

DECEMBER 2, 2010

As fundraisers, we are in the business of building relationships and knowing who we are talking to helps us to tailor our messages and ultimately communicate in a more meaningful manner. Past behavior is the best metric or predictor for future actions and behavior, so you should be tracking this in your database system of choice.

email 149

email Marketing Mail Metrics 149

AccelEvents

SEPTEMBER 1, 2021

Identify how useful your event technology will be and where it can save you money ( i.e., ticketing , integrated fundraising, sponsorship ideas, digitization for trade shows, analytics). Your strategy will, of course, depend on your event goals, unique demographic, and other features of the event. . Use Free Event Promotion Tactics.

Marketing 105

Marketing Virtual Sponsor Social Media 105

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2012

And, one of the questions that keeps coming up is “How do we get our board or senior staff off their addiction to the wrong metrics, like views?” ” You have to show the connection between the metric and what matters! One person mentioned they did a fundraiser for Global Giving and included the link.

Reddit 98

Reddit Data Time DC 98

NTEN

MARCH 19, 2009

By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors. I am, of course, NOT advocating that we stop fundraising online. Tags: NPTech Fundraising blackbaud email. Get the report and read it.

Attention 36

Attention Metrics Online Fundraising 36

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

And, of course, making the time to actually look and think about what the data means. I view it as a focus group that offers content ideas for blog posts as well as to provide another conversation channel to share insights about social media. I look at the following metrics: Total Interactions. The key here is actionable data.

Social Media 113

Social Media Measure Action Media 113

Neon CRM

NOVEMBER 14, 2023

Of course, you want to increase your membership base. Fundraising How Nonprofits Can Set (And Meet) Fundraising Goals 16 min read Read Now 2. Utilizing various marketing channels is the best way to make sure your membership drive marketing is effective. What are your objectives for the membership drive?

Benefit 52

Benefit Track Associations Marketing 52

Connection Cafe

FEBRUARY 22, 2016

Maximizing Each Channel. To increase online giving, nonprofits often crank up their number of fundraising emails. According to the last two Luminate benchmark reports , 72% more fundraising emails were sent two years ago and 17% more fundraising emails were sent last year. Of course not. It shouldn’t be.

Online 20

Online Fundraising Websites Channel 20

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

Acumen Fund has some free courses. Set Program Goals & Metrics. Clarify quantifiable outcomes or metrics that can be easily measured on a routine basis. Your communication strategy should be a combination of both financial + social impact metrics, and should consider statistics and personal stories that convey your impact.

Measure 50

Measure Impact Program San Francisco 50

Care2

MAY 14, 2012

Converting new subscribers to donors of course depends on the RIGHT communication strategy; but maximizing the return on your online constituency growth investment depends on the RIGHT data and the RIGHT interpretation. What are the right metrics for measuring success, short term and long term. So you've acquired them.

Track 62

Track Results Metrics Channel 62

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

That purpose, of course, is to build a life-long relationship with alumni of your nonprofit’s program or school so that they are a donor and champion for your organization. Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels. pic.twitter.com/PXdIUl0IIQ.

Practice 107

Practice Tips Social Meme 107

Nonprofits Source

JUNE 22, 2017

Digital channels have made it affordable for brands to communicate their message to a broad audience. Email marketing is an effective channel but your message is often isolated to people who already know you exist. In this case, Online Fundraising Ideas (7 Strategies & 63% More Donations) has a downloadable checklist.

Digital 111

Digital Marketing Guide Chapter 111

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

I asked Best Friends Marketing Coordinator Claudia Perrone how they were measuring success. The ultimate KPI, of course, is dog adoptions. Michelle’s project was focused on measuring engagement through multiple channels, but especially Facebook. Perky the Turkey’s popularity continued into December.

Turkey 101

Turkey Social Media Mobile Oracle 101

Connection Cafe

OCTOBER 17, 2016

Year-end fundraising season is upon us. Whether your organization is large or small, you’ll want to capitalize on December’s fundraising opportunities—from GivingTuesday to end-of-tax-year gifts. Organizations that are consistently killing it during year-end fundraising season have three things in common.

Campaign 20

Campaign Channel Social Media Mail 20

Connection Cafe

AUGUST 1, 2017

Recently, Brock Warner (Senior Manager, Fundraising at War Child) and I hosted a webinar regarding end of year fundraising for nonprofits —the things we need to stop doing and things we should be doing instead. For more interesting industry metrics, check out these 50 fascinating philanthropy stats —Danielle . Danielle .

FAQ 49

FAQ Giving Fundraising Campaign 49

Neon CRM

JUNE 2, 2023

Nonprofit engagement metrics can help you understand your organization, but you’ve probably seen the same terms over and over again in your research. By embracing a few overlooked metrics, you will be able to go deeper into that information. By embracing a few overlooked metrics, you will be able to go deeper into that information.

Metrics 52

Metrics Rate Nonprofit Social Media 52

Bloomerang

MAY 30, 2022

Nonprofits with written fundraising plans consistently outperform organizations without them. One study found that 37% of organizations with budgets under $1 million and 22% of organizations with budgets over $1 million don’t have a fundraising plan in place. 6 steps to creating a fundraising plan. Assess past performance.

Guide 127

Guide Fundraising Social Media Channel 127

M+R

FEBRUARY 10, 2022

A couple weeks ago, we indulged in a few quick bites of end-of-year fundraising data. Our bouches were amused — but of course we wanted more. . Now that we have had a chance to crunch the numbers, here is the entree course: the most important trends we saw in December, 2021. EMAIL FUNDRAISING.

Fundraising 105

Fundraising Gift Analysis Channel 105

Tech Soup

JUNE 7, 2017

Of course, it works in some instances, but there is no longer a need to go about e-commerce in this way if it doesn't work for your needs. Try Different Channels. On top of that, links and brand mentions are a core SEO metric that you can't afford to ignore. Images are engaging and will help to bring the website to life.

Raise 41

Raise Money Social Media Images 41

Bloomerang

JULY 19, 2021

This digital-first fundraising post is the first in a six-part series. . I was recently asked what I saw as a change or trend on the fundraising horizon. With so many options available, online and offline, it’s time to go beyond the tried-and-true fundraising fundamentals. . Of course they could! . I mean it. .

Digital 95

Digital Marketing Fundraising Strategy 95

Care2

DECEMBER 30, 2012

As nonprofits gear up for their campaigns in the coming year, don’t look to social media as a fundraising funnel. If you build a strong relationship with constituents on social media (or any channel) and move them up the engagement ladder, you can convert a percentage of them to donors during the course of your relationship with them.

Social Media 78

Social Media Raise Money Media 78