The Case for Cause Marketing

Connection Cafe

The below is an excerpt from a new eBook from Blackbaud, The Case for Cause Marketing. Who needs a seat at the table to build a successful cause marketing program? Who should be part of a company’s cause marketing task force?

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How Ideology Affects Which Causes Donors Support

Nonprofit Tech for Good

According to the 2017 Global Trends in Giving Report , a donor’s ideology has more impact upon which causes and types of nonprofits they support than gender or age. Giving to children and youth, however, is a cause that unites all donors regardless of ideology.

Passing the Word: Getting Supporters to Share your Cause

Byte Technology

However, ask any NPO media guru what’s the difficult part of generating interest in said fundraiser and their answer will no doubt involve achieving a well-canvassed publicity campaign: in short, you can create the concept, but you need to encourage supporters to pass the word.

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For Sale for a Cause: Greenleaf

Judi Sohn

If you designate the funds to an organization that is fighting the NRA or supporting sensible gun safety legislation, you can start the bidding at $75. If you want background on what I’m doing this year, read this post first. No doubt, this was one of my favorite projects to date.

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For Sale For a Cause: Four Seasons

Judi Sohn

My 3rd shawl completed in 2018 is ready to go to a good home and support a great cause of your choice. If you want to know what I’m doing, read this post. This one is ‘Four Seasons’ by Kitman Figueroa, another favorite lace designer.

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Support Bookshare for Veterans

Beneblog: Technology Meets Society

This campaign is part of the Social Entrepreneurs Challenge , an effort launched by the Skoll Foundation in partnership with The Huffington Post and CrowdRise in order to support leading social enterprises. We would love your support for our campaign today through November 22nd.

For sale for a cause: Elven Princess

Judi Sohn

This one will be one of the hardest to give up, but I will to support a great organization. For background on what I’m doing this year, read this post first. If you’re interested, leave a bid in the comments and I’m starting this one at $125.

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Leveraging Crowdfunding Technology for Cause Marketing

Connection Cafe

Fink of BlackRock sent an open letter to CEOs letting them know that BlackRock will no longer support them unless they start contributing to society. The message was clear: to survive in business in the 21st century businesses must strive to connect cause, meaning and purpose.

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Ninety Percent of Consumers want Companies to Support Causes

Frogloop

While nonprofit campaigners like to debate the merits of cause related marketing, according to the 2010 Cone Cause Evolution Study , American consumers are huge supporters of cause marketing campaigns. want to know what a company is doing to benefit a cause.

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For Sale for a Cause: Windflower

Judi Sohn

Tell me – and everyone else – about the organizations you support and are passionate about and why. If you want the background on what I’m doing, read this post first. . Okay, let’s see if this grand experiment will work. I’m offering up for sale a shawl I finished on January 16, 2018. It’s a pattern from Russian designer Alla Borisova. It’s a triangular shawl about 70″ at its longest length and 50″ at the sides.

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Social Tools Help Nonprofits Identify Potential Supporters

TechImpact

The internet is a big place, and it can be hard to find people who understand your message and support your cause. Blog Fundraising Tech little bird nonprofit support your cause

Rally More Support for Your Cause: 3 Simple Ways to Add New Event Participants

NetWits

Promote your cause, then the activity. Your cause. Actually, it’s how compelling your cause is. Make the event about your cause, first and foremost. Promote your cause before you highlight the run/walk/ride aspect of your event.

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How to Make People Believe in Your Cause

NonProfit Hub

Nonprofit professionals may not be asking for million-dollar investments from the likes of Mark Cuban, but they’re still on a mission to convince the community that their cause is worth something. If you can find that unoccupied niche for your cause, that’s great!

6 Reasons Your Organization Should Implement Supporter-Led Campaigns in 2017

Connection Cafe

As nonprofit leaders look ahead and think about how to significantly expand the impact of their advocacy campaigns, there is one key tactic that may be your secret to punching above your weight: Supporter-Led Campaigns. You Reach New Supporters.

Supporting your supporters

Connection Cafe

When I’ve volunteered for charities before, especially when I am raising money – it has been striking how important it is to get the right support from the charity itself. If a volunteer can build on the personal connection they have with donors by building an emotional connection to your cause, you’ll see the results as you'll have new long term supporters who support the charity long after the event is over. Author: Martin Campbell.

Turning Pain into Gain for a Cause

Connection Cafe

The runner or walker or biker becomes a means to the end of raising the profile and funding for that cause. When supporters pledge $35, $50 or $100 toward a friend or colleague’s personal goal, they’re acknowledging a one-to-one connection with that person.

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Leveraging Crowdfunding Technology for Cause Marketing

Connection Cafe

Fink of BlackRock sent an open letter to CEOs letting them know that BlackRock will no longer support them unless they start contributing to society. The message was clear: to survive in business in the 21st century businesses must strive to connect cause, meaning and purpose.

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How to Gain Support for Your Niche Organization

NonProfit Hub

Some organizations’ causes don’t attract donations as much as solving world hunger or helping abused animals, but it doesn’t mean they’re any less important. If your nonprofit has a niche cause and you’ve been struggling to find new supporters, these tips could help.

Birthday Cause Wrapped Up

Amy Sample Ward

THANK YOU to all of you who donated and supported my Birthday Cause ; it means SO much to me! I first talked about the Birthday Cause application on Facebook in December when I set it up for my birthday. Causes’ Birthday Cause application does just that when you set it up.

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My Birthday Cause: Free Geek!

Amy Sample Ward

I have a birthday coming up and over the weekend I received an email from Causes, the social change application in Facebook. Instead of just writing on your wall, or giving you something you don’t need, what if they had a chance to help a cause you believe in?

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10 Nonprofits to Support on World Humanitarian Day

EveryAction

To mark the courage and strength of the brave men and women working on the front lines of conflict and raise awareness for those affected by disasters around the world, we’re highlighting 10 nonprofits that are making a difference by driving action and support for aid efforts. To make that vision a reality, they work tirelessly to combat the conditions that cause poverty, hunger, and social justice.

Social Media, Causes, Politics & Millennials: How Online Cause Engagement Changes in an Election Year

Connection Cafe

This study also examines millennials’ interest and activation in specific causes that may be differentiated by their support of a particular political party.

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44 Ways to Turn Nonprofit Supporters into Fundraising Superstars

Connection Cafe

Turning your supporters into fundraising superstars isn’t easy. Supporters can raise significant amounts of money and bring new donors to your organization. So, how can you help supporters become fundraising superstars? Teach Supporters to Fundraise and Provide Samples.

5 Ways to Use Crowdfunding to Rally Your #GivingTuesday Supporters

Nonprofit Tech for Good

GivingTuesday invites donors, along with their family, friends, and colleagues to share about the causes they care about most as they switch their sights from holiday shopping to give back in a social and celebratory way. Pair the power of social media with a donor’s passion for your cause.

Donor Stewardship: Guiding Donors to The Next Level of Support

Connection Cafe

A supporter’s first few gifts might be occasional, or the donor might align directly in the major gifts category. However, by paying attention to trends in your donor database, you can begin finding supporter trends that will signal when a supporter is primed to take the next step.

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Moving the Needle: Increasing Supporter Engagement

Connection Cafe

Supporters are aligning with your cause; it’s up to you to seize the opportunity to its fullest extent. Stewardship #bbcon npENGAGE digital magazine

Cause Awareness & Giving Day Campaigns for Nonprofits

Nonprofit Tech for Good

The rise of social media has also given rise to online giving on cause awareness and giving days. To help your nonprofit prepare and launch a successful cause awareness day and/or giving day online campaign, this webinar was presented on November 14 to more than one thousand nonprofit staff.

4 Ways to Use Facebook to Engage Millennials in Your Cause

Connection Cafe

That’s millions of us becoming more established in our careers with greater means to give generously to causes. One of your greatest assets for extending the reach of your posts is your supporter base. Ask for support.

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How World Wildlife Fund Used Segmentation to Activate Social Influencers for Their Cause

Connection Cafe

If the Oracle were speaking to nonprofits today, it might say “Know thy supporters!”. For nonprofits interested in engaging supporters in online advocacy, this is especially true. Urging House leadership to support the Green Climate Fund.

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Scary Supporter Horror Stories

Connection Cafe

So in honor of Freaky Friday, here are 13 real supporter horror stories, none of which involve zombies. A one-letter typo nearly cost an organization a dedicated supporter. And away with her brain went all the years of evidence that a certain supporter had played an integral role in getting grant funding from a couple of key local foundations. A new supporter attended the big event, had a blast and decided she’s 100% going again next year and bringing her girlfriends.

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5 Best Practices for Collecting Supporter Data

NonProfit Hub

Instead of making do with the average welcome message, the campaign utilized the initial interest a supporter shows in submitting an email address to learn more about the individual via a low barrier ask: answering a simple question. Your supporters are not all cut from the same cloth.

Choosing the Perfect Cause for Your Business Giving

Connection Cafe

Which nonprofit is the best one to support? How To Determine Your Giving Focus: Work through the list below, carefully considering each category before making any decisions about what you might support. They have connections to people, places and causes that develop naturally.

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Book Review: Cause for Change

Beth's Blog: How Nonprofits Can Use Social Media

I’m getting a jump on my summer reading! Colleagues Kari Dunn Saratovsky and Derrick Feldmann have published a new book called Cause for Change: The Why and How of Nonprofit Millennial Engagement.

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Who Is Most Likely To Support Causes Online? Social Media And Ethnicity By The Numbers!

Frogloop

Who is mostly likely to support a cause or social issue online rather than offline: a) Hispanics. Hispanics (39%) and African Americans (30%) say they prefer to engage with and learn about causes through social media, compared to 24% of Caucasians. I have a quiz for you.

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44 Ways to Turn Your Supporters into Fundraising Superstars

NetWits

One that's passionate about a cause and ready to be a fundraising super star! Turning your everyday supporters into fundraising superstars isn’t easy. Supporters raise significant amounts of money and bring new donors to your organization. Connect Them to Your Cause.

9 Ways Social Media Can Help Nonprofits Ignite Supporter-Led Advocacy

Connection Cafe

Last weekend, more than 1 million people marched around the globe as part of a worldwide protest, in support of women’s rights , immigration reform, health care reform, environmental protection, LGBTQ rights, racial justice, freedom of religion, and workers’ rights.

Breaking News: Twiddling Thumbs of Nonprofit Professionals Causing Sore Thumbs

Connection Cafe

Wondering how donor support will fare in the face of federal and presidential political campaign competition? A Study of Nonprofit Use of Cloud Software by NTEN, supported by Microsoft Philanthropies. April Fools.

How to Grow Offline Support by Executing Stronger Online Strategies

Connection Cafe

With proper planning and execution, a stronger online fundraising and marketing strategy can grow all of your avenues of offline support. While I could have easily come up with 20 ideas and tactics for building a sustainable pipeline of support, I narrowed it down to 6.

The 2019 Best Nonprofit Conferences Calendar

The Science Behind Engaging your Supporters

Council for Advancement & Support of Education (CASE) / Fort Meyers, FL/ $445. Cause Camp 2019. Cause Camp 2019. Cause Camp isn’t just another nonprofit conference to get you out of the office for a couple days. The Cause Camp equation is simple and foolproof.

Grassroots Campaigning: How to Use Online Channels to Build Offline Support

Connection Cafe

Ordinary Americans not formally affiliated with any organization or cause are rising up to make their voices heard. How to Use Online Channels to Build Offline Support.

How Marketing Automation Can Help You Better Engage Your Supporters

Connection Cafe

Want to better engage your supporters? By utilizing automated nurture campaigns as part of your marketing strategy, you can keep your supporters engaged all year round. You’ll ensure that your supporters are not receiving too many or too few emails from your organization.

The other side of the figures: Causes reaches $20 Million in Donations

Amy Sample Ward

Earlier this week, an announcement on the Causes Application blog broke the news that over $20 Million has been donated since May 2007 via donors using the social networking application. 35,000 causes have received at least one donation.

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What Drives Gen Z: Is It the Experience or the Cause?

Connection Cafe

Contrary to what is commonly believed, young people care about, and give to, virtually every major social cause. So, how do you get them involved with your cause? This also applies to supporting an organization and volunteering.

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