The Modern Nonprofit

MARCH 26, 2024

By using cause-specific language that clearly conveys the urgency of needs on the ground, you can compel donors to take immediate action through their communications across channels. Segmenting new donors based on demographics, interests and preferred channels can enable more personalized outreach. This plants a seed.

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Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. This channel also tends to see positive returns—for every $1.27 Mail enhances trust and credibility.

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Classy

JUNE 16, 2021

After a welcome message and instructions on how to create a fundraising page, the remainder of your fundraiser toolkit will provide tips for how fundraisers can use storytelling, social media, and other stewardship strategies to be successful with their campaigns. Storytelling Examples. Download the Guide to Nonprofit Storytelling.

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Nonprofits Source

SEPTEMBER 27, 2023

Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy. Personalize these email campaigns to make donors feel appreciated and connected to your cause. Tell the story of those impacted by your organization. Problem solve.

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Marketing Tips Influence Nonprofit 52

EveryAction

NOVEMBER 9, 2022

Many nonprofits have finalized their plans, but some are still adapting and adding tactics, like tweaking donation page settings, updating social media images, or double-checking that their organizations are in alignment with email best practices before the big day. Victoria Becker, Associate and Maryann Grunseth, Director.

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TechImpact

OCTOBER 17, 2013

Before deciding to donate to a particular cause, donors perform a search for information using search engines, social media, video websites, and are even persuaded by online ads! It’s more important than ever to keep your digital channels up to date and as lively as possible. Make it easy for them.

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sgEngage

JUNE 30, 2023

This article covers the nuances of nonprofit marketing, exploring the different types, channels, and challenges. Cause Marketing Cause marketing involves partnerships between nonprofits and for-profit businesses for mutual benefit. Digital marketing is comprised of various channels that involve their own strategies.

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Marketing Nonprofit Blackbaud Demographics 40

Qgiv

APRIL 9, 2024

Every dollar counts in the fundraising world, so the free marketing that social media provides can be crucial to raising awareness for your cause without breaking your budget. You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause.

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Achieve

AUGUST 18, 2023

You’ve probably heard that creating a multi-channel marketing strategy tends to be more effective than focusing on just one communication method. This way, you can easily share the catalog through a variety of marketing channels. Tailor the video’s format to the marketing channel you use to share it. Incorporate testimonials.

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Nonprofit Tech for Good

NOVEMBER 7, 2020

There’s still time for your organization to secure important year-end gifts—if you can capture people’s attention and motivate them to support your cause. Tailor your most compelling narratives for different channels to share them widely. For the feature image, they used a photo of Rani looking directly at the camera.

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sgEngage

AUGUST 28, 2023

Recruit loyal supporters to fundraise for your cause. Start by thinking about the values and themes people associate with the holiday, then find connections between those values and the cause your campaign supports. Recruit loyal supporters to fundraise for your cause. Create holiday-themed marketing materials.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 14, 2009

Now to dig into this topic because it combines a couple of interest - storytelling with social media and working in a networked way. Lina offers a concise definition of Transmedia Storytelling , a concept and term coined by Henry Jenkins. It’s likely time to add storytelling to the task list.

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Achieve

AUGUST 12, 2021

and deepen their connections with your cause. The real power behind appealing to this age group with your peer-to-peer fundraisers lies in the fact that they’re tech-savvy, have connections with like-minded individuals, and are willing to put in the work to help worthy causes succeed. . Center your appeals around your cause.

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Get Fully Funded

JUNE 16, 2022

Getting Attention’s nonprofit marketing guide offers a few tips for how to create eye-catching, unique messages: Use storytelling strategies. Many supporters give to causes they feel an emotional connection with. Don’t drop other channels, though! Spread these touch points across multiple channels. Online ads.

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Achieve

MARCH 1, 2024

Here are the top three:  Increase awareness of your cause. With the number of podcast listeners ever-increasing, you can strategically use this media form to bring awareness to your cause. As you discuss your nonprofit’s cause and programs, listeners will be more likely to emotionally connect with your organization and get involved.

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Get Fully Funded

SEPTEMBER 22, 2021

Although building a following online has its own challenges, digital tools have the potential to dramatically increase awareness about your cause and connect you with prospective donors who you might not have otherwise discovered. On social media, storytelling is a powerful tool that can draw in people who have stumbled across your platform.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Image from Flickr by Xurble. charity: water , a nonprofit that brings clean and safe drinking water to people in developing nations, is leading the way when it comes to redefining nonprofit marketing; they are exceptional at inbound marketing, focusing on creating powerful content to inspire people to join their cause.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 20, 2013

If you are wondering about the different between these two platforms, here’s a good comparison from TechCrunch , but either platform your nonprofit needs to share compelling videos, that use good storytelling , and support your goals. A neat way of introducing people to the cause. Charity Water. Watch Video: [link].

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Kindful

SEPTEMBER 1, 2021

As you prepare your marketing plan, you’ll need a variety of assets like graphics, images, banners, and messaging. Make your emails are unique and effective with these email storytelling tips. The Power Of Storytelling For Fundraising. The most powerful tool you have to build a connection with prospective donors is storytelling.

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NonProfit Hub

JULY 10, 2020

With millions surfing the web at any given moment, social channels have proven to be super valuable as a way to keep in touch with friends and family ? especially since social networks are naturally optimized for visual storytelling. Image Source: St. In today’s modernized world, social media branding has become a no-brainer.

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DNL OmniMedia

AUGUST 25, 2021

You’ve read articles about up-and-coming communications channels and whether you should incorporate them into your nonprofit outreach strategy. But, the fact of the matter is, the channels you employ will have little impact on your outreach strategy if the messages you send through those channels are subpar. Let’s get started.

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Storytelling Digital Marketing Guide 98

Whole Whale

SEPTEMBER 8, 2023

Though originally focused on advertising, Ogilvy’s wisdom contains enduring truths around driving action and results that can aid any cause, even with today’s new tools and platforms. Put a human face on the cause through case studies, testimonials, and videos. Focus on optimizing donation channels for mobile.

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Qgiv

DECEMBER 15, 2021

It makes sense that animal organizations are the second most popular type of organization people want to support—right behind youth and family causes, and tied with medical research organizations. Using Storytelling in Your Appeal . The dodo’s popularity brings up another excellent point: the importance of video in storytelling.

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Care2

MARCH 12, 2012

The 30-minute “Kony 2012” video produced by the nonprofit Invisible Children , which generated over 70M views on YouTube over the past week, has caused a firestorm in the nonprofit community. More importantly though, the video has captured widespread attention through multiple channels. Government to help capture Kony.

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Tech Soup

MARCH 29, 2016

We know that good stories power fundraising and marketing, so join one of our events to discover powerful case studies and connect with digital storytelling experts in your community. Looking for inspiration or hands-on help with your digital storytelling? Portland, Oregon: Websites as Storytelling Tools: A Case Study.

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Qgiv

FEBRUARY 20, 2022

After all, email does have the highest return on investment of any marketing channel. With a little organization-specific branding, a template like this one can be the perfect medium to express your nonprofit’s cause. Get to the point and include information that is going to encourage recipients to give to your cause.

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Achieve

JULY 2, 2019

To help with consistency, a good first step is to take inventory of your social channels: Which social channels is your nonprofit on? How often are you posting on each channel? Hint: I typically recommend posting 3-4x per week per channel as a starting point. Is it too often? Too infrequent? charitywater. for inspiration.

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sgEngage

NOVEMBER 2, 2023

Cause marketing is similar to this mutually beneficial relationship, but it takes the partnership to the next level. Instead of collaborating on a single event, your nonprofit and its corporate partner merge marketing stra tegies for an entire campaign to spread awareness of your cause. What is cause marketing?

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Causes Marketing Nonprofit Awareness 77

Nonprofits Source

MAY 8, 2024

By tapping into the power of storytelling, you can connect with your audience emotionally, thereby motivating action and support. We’ll provide five tips on how you can utilize storytelling to level up your nonprofit’s marketing materials and make a lasting impression. Let’s jump in. Consider the following donor data points: Age.

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Get Fully Funded

JANUARY 26, 2021

You can make a video with your smartphone and share it on your social channels without spending any money. As you get more comfortable with sharing videos on your website and social media channels, you will see how effective nonprofit fundraising videos are at bringing in donations. We don’t have the budget for videos.”

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CauseVox

OCTOBER 11, 2021

It’s marketable, it’s ripe for good storytelling, and can ease the process of coming up with a fresh campaign concept. At CauseVox, we’re all about helping everyone to meet their goals – donors and the causes they support. For more storytelling tips, check out our guide, How To Tell Stories that Connect, Move, And Inspire Everyone.

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Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

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Pamela Grow

DECEMBER 14, 2023

Include images of people. Research has found that emotion-based storytelling in communications can trigger positive reactions through the release of brain chemicals like dopamine and oxytocin. Weave storytelling through different aspects of your website, such as your blog, donation page, about page, and community testimonials page.

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Tech Soup

MAY 19, 2011

Videos can be used to do anything from providing useful training information to compelling the viewer to act on behalf of a cause. However, whether serious or humorous, videos should feel authentic and true to the organization and its cause. Other channels to consider for sharing your videos include Vimeo , Justin.tv , and BlipTV.

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Qgiv

OCTOBER 19, 2021

Expand your reach by partnering with a media organization and advertising your event through external channels. Use lots of images to show your nonprofit’s impact on the community you serve. Pictures are the perfect storytelling tool, and they will help your donors feel more connected to your cause.

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Neon CRM

SEPTEMBER 20, 2023

Maybe you find yourself planning a fundraising event you hold every year that causes lots of stress but barely pays for itself. Storytelling That Illustrates Your Mission and What Donations Will Fund You’ll use storytelling in your annual appeal letter, and it will reinforce the rest of the activities in the overall campaign.

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The Science Behind Engaging your Supporters

OCTOBER 3, 2018

It’s no secret that storytelling in the digital age is essential for nonprofits , but the efficacy of stories depends largely on how clearly and strategically they’re communicated to each unique segment of your audience, also sometimes known as a persona. Vince the noble volunteer loves to offer his service and time to your cause.

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