NetWits

FEBRUARY 7, 2012

. — Did you know that nearly 90 million Americans use their phone to read email ? ComScore reports that nearly 90 million Americans use their phone to read email – and that number grew by 28% over the past year. 14 of the 15 messages with the mobile template performed better, by an average of 2 percentage points of open rate. (So,

Template 167

Template Mobile email San Francisco 167

NetWits

DECEMBER 2, 2010

In today’s modern email marketing environments, lots of focus is placed on design and content – which we can all agree are very important aspects of any email campaign. However, there is one component of soliciting your donors which should be considered for any and every communication you generate via email.

email 149

email Marketing Mail Metrics 149

Get Fully Funded

APRIL 20, 2021

But through shared documents and calendars via cloud-based platforms, the Executive Director of the horse rescue has the extra help they need to get everything done. Don’t assume a nonprofit virtual assistant is limited to basic clerical work like data entry and responding to emails. Nor should you.

Virtual 116

Virtual Work Calendar Nonprofit 116

Get Fully Funded

MARCH 16, 2021

Direct mail is a valuable fundraising strategy, but figuring out how to send a nonprofit appeal can be confusing. You’re just mailing a letter asking for a donation, right? If you’re a beginner at mailing fundraising appeals , it’s really important that you understand the strategy and psychology behind what makes a good letter.

Results 98

Results Mail Nonprofit Money 98

Bloomerang

FEBRUARY 27, 2024

The minute you understand and act on this, your retention rates will rise. The terms “LYBUNT” and “SYBUNT” are often used to segment communications to donors that have given before but not within the current calendar/fiscal year. How lapsed is “lapsed”? The second thing you must know is what defines a lapsed donor.

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Donor Rhode Island Gift Tennessee 81

Achieve

MAY 21, 2019

Events are an important part of your organization’s yearly calendar. Email is going to be one of the most valuable tools in your staff’s wheelhouse for event marketing purposes. We’ve collected a few of our favorite tactics for event marketing via email here for you. Segment your email lists. Personalize your emails.

email 52

email Marketing Strategy Registration 52

Get Fully Funded

JULY 4, 2022

Or maybe you sent your mailing out at a time when people are distracted with something else like vacations or elections or major holidays. Do you make it easy for them to contact you by putting your email address and phone number in plain sight? Email Marketing . And you can incorporate fresh strategies in your next email.

Method 75

Method Fundraising Social Media Calendar 75

Bloomerang

MAY 15, 2023

This boosts engagement and response rates and helps create authentic relationships. Are you using one master email list that includes your monthly donors, volunteers, everyone who’s ever made a gift at any level, people who attended your annual event once, and people who signed up to get your emails on your website?

Data 92

Data Gift Relationship Interaction 92

Neon CRM

AUGUST 11, 2023

Some of the data you’ll want to collect is fairly simple: Their name and email address will be important, as will the knowledge that they donated to your GivingTuesday campaign. Through direct mail?) After reading a Facebook post? After reading a Facebook post? Other ways they’ve interacted with your nonprofit (have they volunteered?

Retention 98

Retention Donor Gift Template 98

Bloomerang

MAY 31, 2022

That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Donor stewardship helps you boost your donor retention rate , helping you earn much more over time. Email marketing software.

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Strategy Develop Fundraising Nonprofit 103

Bloomerang

JUNE 1, 2022

Direct mail is the most popular year-end giving marketing method. Creating a memorable brand ensures that your year-end fundraising efforts as a whole are memorable and that they stand out in supporters’ social media feeds, email inboxes, and mailboxes. You can certainly send one year-end email appeal to your entire supporter base.

Guide 107

Guide Giving Nonprofit Metrics 107

Qgiv

JUNE 23, 2021

Direct mail appeals are most successful with Baby Boomers. Click-Through-Rate (CTR): This is a measure of the number of times those who view your ads click on the ad and get taken to your website. Conversion Rate: This is a measure of how many people clicked through to your website then registered or donated to your event.

Practice 52

Practice Marketing Fundraising Social Media 52

Qgiv

SEPTEMBER 1, 2021

Put together a master marketing calendar. To make your multi-channel marketing efforts successful, it’s important to implement a campaign calendar. Your communications across every channel you use should be included on the calendar. How to use email marketing efficiently. Personalize your emails.

Channel 52

Channel Marketing Donation Giving 52

Bloomerang

JUNE 7, 2021

They can’t be expected to keep track of their giving status–especially if you’re on a fiscal year and they think in calendar years. . Research shows only 19% of new donors give again, but if you can get them to make a second gift they’ll renew at a rate of 61% — that’s triple! Send an email targeting lapsed donors.

Action 137

Action Strategy Donor Calendar 137

Connection Cafe

MARCH 17, 2014

Her second book is The Wild Woman’s Guide to Social Media, published 2012, given a 5 star rating by About.com. According to Chuck Longfield , ten years ago the average retention rates of a newly acquired donor were roughly 33%. Make a donor retention calendar to keep your donors loyal! Tuesday: Email a donor.

Calendar 39

Calendar Retention Donor Empowerment 39

BoardAssist

DECEMBER 15, 2014

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Thanks Gail!

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Mail Money Raise Tips 61

Neon CRM

JANUARY 25, 2024

While email newsletters have been around almost since the dawn of email itself, they’re currently seeing a resurgence in popularity. A member newsletter or club newsletter is a great tool to share important information with members in a place they likely visit every day, multiple times a day: their email inbox.

Newsletter 52

Newsletter Content Ideas Tips 52

DipJar

SEPTEMBER 12, 2022

Channel preference (social media vs. email). Nonprofit marketing content comes in many forms, from videos and emails to flyers and website pages. Did retargeted ads see more conversions than direct mail solicitors? Create a content calendar. Email marketing tools . Common segments include: Location . Demographics

Marketing 52

Marketing Social Media Nonprofit Integration 52

Qgiv

FEBRUARY 13, 2023

You should also be able to integrate with your email marketing tools so you can easily share your event registration page with your mailing lists! With interactive dashboards, you can view your donors’ information and interactions at a glance and get suggestions for how you can improve your retention rate.

Registration 52

Registration Software Nonprofit Gift 52

Get Fully Funded

MAY 9, 2022

You should periodically perform a nonprofit self-audit to see how your website, email marketing, and social media are performing. It’s easy to lose sight of your core messaging and your audiences when you’re choosing platforms, comparing fees, and scheduling emails. Are you quickly asked for your email address? What’s working?

Marketing 69

Marketing Guide Metrics Nonprofit 69

NonProfit Hub

AUGUST 13, 2015

An unread email. Usually, you’ll decide in a few seconds whether it’s worthy of opening or being cast away in the endless email trash heap. The one thing you can control from the list above is the email subject line. Otherwise you won’t have a good grasp on the metrics needed to evaluate your emails. It sits there.

email 28

email Spam Brain Rate 28

Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. The right nonprofit email newsletter format. Your regular email (e.g.

Newsletter 124

Newsletter email Create Template 124

NonProfit Hub

AUGUST 13, 2015

An unread email. Usually, you’ll decide in a few seconds whether it’s worthy of opening or being cast away in the endless email trash heap. The one thing you can control from the list above is the email subject line. Otherwise you won’t have a good grasp on the metrics needed to evaluate your emails. It sits there.

email 28

email Spam Brain Rate 28

Care2

DECEMBER 29, 2014

This can leave organizations with higher than usual unsubscribe rates. They thought email was dying and that social networks like Facebook would be the new channel to raise money and inspire activism. In terms of donations, direct mail is still the number one way most nonprofits raise money. Is your website mobile responsive?

Hunger 76

Hunger Channel Review Nonprofit 76

Qgiv

JANUARY 16, 2024

The array of features provided by Bloomerang’s volunteer management include email tools, recruitment workflows, seamless integrations, engagement meters, scheduling tools, and intelligent reporting. With Mailchimp, you can promote your fundraising event through email, social media, landing pages, postcards, and more.

Software 52

Software Tools Management Registration 52

Media Cause

AUGUST 31, 2021

Your direct mail appeal is written and approved. All you have to do next is simply copy and paste that document word-for-word and drop it into an email. Mail and email are, to state the obvious, different. So how can you leverage the good work you’ve done for the mail channel? .

Mail 59

Mail email Channel Digital 59

Classy

APRIL 2, 2021

To design a successful virtual event, it isn’t necessary to rinse and repeat your in-person event calendar or create “virtual versions” of your usual event experiences. Overall, how do you rate the event for supporting those objectives? Email confirmation and updates. Follow-up emails . For example, . Event page .

Sponsor 53

Sponsor Virtual Fundraising Registration 53

CauseVox

OCTOBER 11, 2021

Not only that, but with the move to more and more online giving (there was a 32% increase in online revenue in 2020), events like #GivingTuesday have become an even more important part of your fundraising calendar. Provide them with graphics, sample posts, press releases, email templates and more. Year-End Fundraising Email Campaign.

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Guide Giving Campaign Social Media 73

Connection Cafe

OCTOBER 10, 2017

but the research tells us that this popups can double conversion rates for email signups. Ensure that your end-of-year emails stand out: If you remember one thing, remember this: Don’t beat around the bush. During November and December, the email inbox is a crowded place. Design your emails for mobile. Short words.

University 33

University Campaign Ideas Fundraising 33

Connection Cafe

SEPTEMBER 12, 2013

Have you peeked at your calendar today? So if you haven’t given your end-of-year campaign any thought, here’s a checklist of what to get done in September: Analyze past campaigns (and other emails). Then, analyze newsletter links to identify which topics get higher click-through rates. Which didn’t? Don’t stop there.

Campaign 39

Campaign Offline Calendar Review 39

NTEN

NOVEMBER 11, 2011

Study after study shows how most nonprofits see their biggest influx of donations—especially those that come in via email/web/social media—during the last few months, if not days, of the year. Do they open every email? Craft your calendar around deadlines. Identify and prioritize your goals. Find the biggest news in your space.

Campaign 66

Campaign New York City Calendar New York 66

AFP Blog

APRIL 22, 2015

Worth Of A Nonprofit Web Visitor … 61¢ - The NonProfit TimesThe NonProfit Times : "mail list size grew but email open rates declined while online revenue was up mainly because of growing monthly giving for some of the largest nonprofits last year.

Web 20

Web Time Calendar Benchmark 20

Double the Donation

JANUARY 28, 2022

For example, you might hold a meeting, send a company-wide email, share a pamphlet, and add an explainer to your employee handbook. Direct mail. Match ratios: This determines the rate at which you match employee donations. This may be a certain number of months or align with your calendar or fiscal year. Text-to-give.

Experiment 52

Experiment Giving Guidelines Gift 52

Classy

JUNE 1, 2021

Emails (19.9%). Direct Mail (19.2%). Given the impact of a simple thank you on retention rates, you shouldn’t stay limited to just one channel. At a minimum, try a mix of three channels (email, social media, phone, etc.). Newsletters (15.7%). Events (13.9%). Thank-You Gifts (9.9%).

Virtual 62

Virtual Donor Fundraising Retention 62

Nonprofit Tech for Good

APRIL 27, 2023

Websites & Email 1. Mailmunch :: mailmunch.com Mailmunch enables users to create a variety of pop-up email forms for their website. mail-tester:: mail-tester.com This free tool reveals if your email domain is on a blacklist, flagged for spam, and properly set up for SPF, DKIM, and DMARC protocols.

Digital 358

Digital Marketing Tools Resource 358

Care2

AUGUST 12, 2012

As a consultant to nonprofits , I get calls and emails daily from organizations are who are looking to market their online campaigns, grow their email list, and raise more money. Your web traffic, sign up rates, media coverage, and donations level out pretty quickly. Develop a One-Year Campaign Calendar. Sound familiar?

Campaign 71

Campaign Support Strategy Contest 71

Connection Cafe

AUGUST 23, 2019

Use an editorial calendar to help manage what you want to share with prospective students and their families. The average smartphone conversion rate is up 64%—this means that people are making decisions to fill out forms, download more information, and buy things all from their phones. Follow up with mail. Make it intuitive.

Student 25

Student Marketing Social Media Education 25