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Your Nonprofit Should be Using Public Service Announcements (PSAs)

Nonprofit Tech for Good

Once you map this all out, write the PSA out in script fashion word for word. Research your local radio, broadcast television (ABC, NBC, CBS, PBS, etc.) PSAs are a great way to take advantage of expensive advertising channels outside of your budget, but they aren’t the end all be all. Step 3: Produce the PSA.

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1 Million Trailhead Badges: Lessons from Salesforce.org’s Trailhead Journey

Saleforce Nonprofit

Map out your strategy: Literally, draw your map of content and audiences on paper or a slide. Our integrated learning map starts with content centered on beginner business users, and builds from there to advanced users, admins, and consultants. Senior Manager, Partner Success, Salesforce.org Global Alliances and Channels.

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How to Communicate Meaningfully with Nonprofit Supporters in an Election Year

Media Cause

Many of your supporters will have at least one thing in common this year—they’ve already been and will continue to be incessantly asked to donate across channels. Have you mapped out distinct user journeys and opportunities for engagement for every step of the marketing funnel? It’s going to be a year—but we’re in it together.

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Narrative Change Strategy

Forum One

Internal monitoring will be an ongoing process to identify narratives that have been used and to measure how well the narrative is moving in the public space in various channels. Also, map your narrative environment to better understand where and how the narrative is being used and to consider if improvements are warranted.

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Great reads from around the web on February 1st

Amy Sample Ward

Official Google Blog: Explore museums and great works of art in the Google Art Project – Take yourself on an art tour using Google Maps! "One Though much of the citizenry isn’t able to broadcast themselves, their stories are being told and amplified by reporters.

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33 Fun, Useful, and Totally Random Resources for Nonprofits

Nonprofit Tech for Good

A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. You can either broadcast live (think of it as your own radio station) or host the messages on the Cinchcast server for later listening. Based in the U.K., 2d Code is a must read for the early adopters. Addictomatic :: addictomatic.com.

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Infographic: How Content Curation Fits into the Marketing Mix

Care2

Earlier this spring, NTEN surveyed readers of the NTEN:Change Journal (a quarterly journal for nonprofit leaders) to find out how they were using their various communications channels (like their website, Twitter and Facebook profiles, as well as direct email).

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