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Why omni-channel fundraising works at year-end

EveryAction

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

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HOW TO: Launch a Broadcast “TV” Channel for Your Nonprofit

Nonprofit Tech for Good

allow individuals and brands to launch their own Web-based “TV&# channels. Currently, these channels can not easily be viewed on the digital TV sets in our living rooms, kitchens, and bedrooms, but it’s just a matter of time. Start building your channel and live-streaming communities now. Websites like Ustream.tv

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Start-up Marketing: How To Do It Right

Byte Technology

The results gave us a clear picture of the benefit of both Brand Awareness and Promotional Broadcast campaigns for Flourish. With a new online presence in place, we were able to use those listings and accounts as the channels for our broadcast campaigns. We used their business plan and goals to create a Strategic Marketing Plan.

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The Fundamentals of Email Marketing for Nonprofits

Charity Village

Original Broadcast Date: November 17, 2022. Summary: Email marketing is an important communication channel for nonprofits. Whether you’re sending newsletters or fundraising appeals, you can personalize your messages and connect with donors via emails better than you can with traditional advertising.

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Your Nonprofit Should be Using Public Service Announcements (PSAs)

Nonprofit Tech for Good

Research your local radio, broadcast television (ABC, NBC, CBS, PBS, etc.) PSAs are a great way to take advantage of expensive advertising channels outside of your budget, but they aren’t the end all be all. Step 4: Submit your PSA for consideration. and cable TV stations to learn how to submit your PSA.

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Improving Fundraising Asks: 5 Tips for Boosting Donations

Achieve

Determine what channels and opportunities engage your audience the most. However, while organizing your strategy is important, it’s equally important to be somewhat flexible. Use a multi-channel fundraising approach. Choose mobile giving channels. This way, you can avoid repeating the same mistakes.

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Announcing… NonProfit Times TV!

Nonprofit Tech for Good

Live broadcasting via the Web has been around a couple years thanks to sites like UStream.tv , but the nonprofit sector has been slow to adopt this new technology… until recently. As social media fundamentally changed print journalism forever, so will Web TV and its impact on broadcast and cable TV programming.

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