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7 Totally Surprising Brain Tricks to Sell Your Cause

NTEN

Appeal to the massive subconscious mind to help sell your cause. Yet we spend a lot of time trying to persuade people by focusing on the 5% rational brain with statistics, rational arguments and feature lists. Brain scans show people’s brains light up in the emotional areas when they see the mean. Network for Good.

Brain 92
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Do Negativity And Alarm Really Raise More Funds?

Bloomerang

Does negativity and alarm really raise funds?” —John, CEO of a civic education nonprofit Dear John, This is a top-of-mind question for many fundraising professionals. Science says: We’re wired for negative Sadly, our brains are wired to respond to negative messages. Negative events impact our brains more than positive events.

Raise 91
professionals

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New Ideas at TED2014

Beneblog: Technology Meets Society

Of course, we’d have to focus on local language content. While English might be very useful in Nairobi, Swahili would be the language needed in rural Kenya. We know in theory what a brain injury means, but seeing Gabby Giffords on stage, struggling to speak as a result of her brain injury, brought its impact home.

Ideas 223
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7 “Must Do’s” When Thanking Donors To Win Their Heart and Set Up Future Gifts

Get Fully Funded

There are two parts to thanking donors: Connecting with the donor’s brain by providing a gift receipt and more importantly, touching the donor’s heart by letting them know they are heroes for giving to your organization’s cause. You make the brain connection when you give them the data they need for their records. Write with meaning.

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The Psychology of Giving: Important Words to Use in Your Appeals

The Modern Nonprofit

You is one of the five most powerful words in the English language. You is at the top of his list of the 5 Most Powerful Words in the English Language. There’s reputable neuroscience research showing that people’s brains light up when they hear their own name. Have you heard?

Giving 105
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Developing The Creative Skills That Will Help You Become A Great Nonprofit Storyteller

Bloomerang

By opening up the audience to a new idea or way of thinking, you can open their hearts and minds to the work you’re doing and get them further invested in your cause. . Use descriptive language. . When you use descriptive language, you help the audience picture something in detail. Incorporate humor into your story. .

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Why Movement Is the Killer Learning App for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

Internal: These theories take into account our minds and bodies. There are also physical theories like brain-based learning and neuroscience. I came across a brain scan by Dr. Chuck Hillman from University of Illinois Neurocognitive Kinesiology Laboratory. The sitting brain is really disengaged.