article thumbnail

Year-End Reporting: Data-Driven Ways to Tell Your Story

Forum One

As you get started on sifting through your data reports and action items completed this year, keep an eye toward how your internal and external reports can blend data-driven stories of impact. Data that helps you make a decision, refine your strategy, or optimize a channel. The goal with your analysis is to have actionable data.

Story 59
article thumbnail

Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? I think there are many timeless lessons that still apply to current strategy that can be gleaned from looking backward. Lean into what works.

Lesson 59
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Prioritizing Your Web Marketing Budget - What Slice of the Pie Should Social Media Get?

Beth's Blog: How Nonprofits Can Use Social Media

   The topics addressed include: Building Web Presence. Strategy Drives Outreach.   Where does social media time/money fit within the overall web marketing budget?  via my social network I stumbled upon colleague  Stephen Blyth musing about allocating money on a nonprofit web's strategy.

article thumbnail

eLearning Pricing Models: 5 Ways to Price Your Courses

Forj

At Web Courseworks , we provide professional services to help associations like yours position your learning business for success. Pricing Strategy for Training Courses: Subscription vs. One-Time Fee. Pricing Strategy for Training Courses: Subscription vs. One-Time-Fee. Pricing them too high may deter members from investing.

article thumbnail

5 Apps Doing Good for the World

Care2

It’s an interesting model that blends the kind of action triggered approach to donation that HelpAttack! Avi Kaplan is a Senior Strategist at Rad Campaign , a firm that provides web design, web development, online marketing, and strategy to nonprofit organizations and political campaigns.

Doc 67
article thumbnail

The Future of Fundraising: Live Interactive Chat Recap

Tech Soup

The event blended virtual video speaker conferencing; online presentation and video; and live audience chatting and social networking, including conversation on Twitter using the #NPLive hashtag. Strategy is key as it cuts across new and traditional media channels. Data drives ACS' fundraising tactics and success.

article thumbnail

PopTech Fellows Program: Reflections

Beth's Blog: How Nonprofits Can Use Social Media

PopTech is an amazing blend of people, ideas, and projects. I taught a very brief workshop in strategic social media using the social media strategy game. The social media strategy game is focused on how social media tools can be used for external communications. Social Media Strategy As Design Process.

Program 78