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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? I think there are many timeless lessons that still apply to current strategy that can be gleaned from looking backward. Lean into what works.

Lesson 59
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5 Nonprofit Tips to Boost the Website Experience for Members

DNL OmniMedia

This could include discussion forums, live chat support, or interactive polls and surveys. Several content strategies can be employed to incorporate members-only content into a nonprofit website, including: Member profiles: Have a member that is making a significant impact? Why not highlight that member in a member profile section?

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Do You Need a “Communications Manager” or a “Community Manager” at Your Nonprofit?

NTEN

Within the era of the World Wide Web, there has always been someone filling the role that we are only recently starting to staff for purposely: the Community Manager. Sometime during her (and the Web's) evolution, however, she began to look and act more like that PR Professional. I also informally polled the NTEN community.