M+R
JUNE 5, 2023
Read time: 5 minutes It’s 1980, and you hear the mail slot clank down the hallway. If radical anti-family forces have their way, this UN sponsored program is likely to become an all-out assault on our traditional family structure. The postcard and the stamp from direct mail campaigns are replaced with a TikTok video and an ads budget.
Nonprofit Tech for Good
AUGUST 6, 2023
Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. Common benchmarks include the number of new donors, the number of new email subscribers, or volunteer sign-ups. Our mission is to develop accessible online experiences that empower progressive organizations to thrive.
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Nonprofit Tech for Good
JUNE 1, 2021
Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. According to the M+R Benchmarks Report , for every 1,000 fundraising emails delivered, nonprofits raised $78 (up from $45 in 2020).
Nonprofit Tech for Good
OCTOBER 27, 2019
There is no personal identifiable information (name, mailing address, email, etc.). Now in its fourth edition, this year’s report provides technology benchmarks for Africa, Asia, Australia and New Zealand, Europe, Latin America and the Caribbean, and the United States and Canada. The deadline to apply is December 20, 2019.
Nonprofit Tech for Good
JUNE 23, 2020
Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. For example, secure five local community sponsors that will give $2,000 each and create a $10,000 matching gift campaign.
Get Fully Funded
FEBRUARY 22, 2022
Or, if you rent a list of names and addresses and send a direct mail piece to everyone on that list, you probably won’t recoup enough in donations to make that a worthwhile expense. This is a WHOLE other issue – how to succeed at direct mail fundraising.). You may end up at the end of the year having overspent on fundraising.
Nonprofit Tech for Good
DECEMBER 13, 2018
According to M+R Benchmarks , half of nonprofit website traffic comes from mobile and tablet users. Growing your mailing list. Looking at pages per session and bounce rate (ideally less than 70%), how engaged are our website visitors? What sections of our website are getting the most and least attention in terms of page views?
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