Benchmark Mail Sponsor Track 
M+R
JUNE 5, 2023
Read time: 5 minutes It’s 1980, and you hear the mail slot clank down the hallway. If radical anti-family forces have their way, this UN sponsored program is likely to become an all-out assault on our traditional family structure. The postcard and the stamp from direct mail campaigns are replaced with a TikTok video and an ads budget.
Nonprofit Tech for Good
AUGUST 6, 2023
Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. During a year-end campaign, it’s essential to track and analyze data from these multiple channels. Common benchmarks include the number of new donors, the number of new email subscribers, or volunteer sign-ups.
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Nonprofit Tech for Good
JUNE 1, 2021
Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. According to the M+R Benchmarks Report , for every 1,000 fundraising emails delivered, nonprofits raised $78 (up from $45 in 2020).
Nonprofit Tech for Good
JUNE 23, 2020
Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. For example, secure five local community sponsors that will give $2,000 each and create a $10,000 matching gift campaign.
Get Fully Funded
FEBRUARY 22, 2022
Or, if you rent a list of names and addresses and send a direct mail piece to everyone on that list, you probably won’t recoup enough in donations to make that a worthwhile expense. This is a WHOLE other issue – how to succeed at direct mail fundraising.). You may end up at the end of the year having overspent on fundraising.
CauseVox
JUNE 9, 2021
According to the latest M+R Benchmarks study , online giving increased 10% in 2019 and has been steadily on the rise, while monthly online giving has increased by 22%. Sponsors: Sponsors can be a major source of income for an in-person gala, and you don’t want to leave them behind. You can make this virtual too! Crowdfunding.
Bloomerang
AUGUST 21, 2023
Monitor progress: Continuously track the performance of your fundraising efforts and measure them against insights detailed in the report. Many fundraisers do not set a specific goal for what they’re trying to achieve, or they set a goal but then don’t track their progress toward attaining it! Having a monetary goal is fundamental.
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