Benchmark Mail Report Stats 
Nonprofit Tech for Good
JULY 21, 2019
Fundraising Stats. USD ( Blackbaud Luminate Online Report ). of overall fundraising in 2018 came from online giving ( Charitable Giving Report ). 11% via direct mail/post. 1% via text message ( Global Trends in Giving Report ). USD ( Blackbaud Luminate Online Report ). 11% via direct mail/post.
NonProfit PRO
APRIL 12, 2023
With data from nearly 1,500 nonprofits, nonprofit software provider Neon One has evaluated more than 37,000 email campaigns totaling more than 157 million individual emails for “The Nonprofit Email Report.” The new report provides a look at nonprofit email benchmarks for both large and small organizations.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Nonprofit Tech for Good
JUNE 1, 2021
Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. According to the M+R Benchmarks Report , for every 1,000 fundraising emails delivered, nonprofits raised $78 (up from $45 in 2020).
Whole Whale
AUGUST 25, 2021
2015 Stats. Mail stats. Direct mail response rate (to house): 4% Postage per letter: $0.49. Giving Report. 2016 Stats. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.47. ” – U.S. Giving Report. 2017 Stats. Mail stats.
Care2
MAY 24, 2013
Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. According to the report, response rates on appeals declined by more than 18%. “This is present in direct mail, telemarketing, and face-to-face solicitation.”
TechImpact
MAY 12, 2014
O2 – “Mobile life report” UK (2013). Stats say 47% of email is now opened on a mobile device Litmus –”Email Analytics” (Aug 2013). Mobile received the largest percentage of unique clicks (40%), webmail was a strong second with 35% – Experian “Quarterly Email Benchmark Study” (Q2 2013). Equinux (June 2013).
Pamela Grow
JUNE 28, 2023
Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). A PS is imperative in direct mail and you’ll want to include one in your emails as well.
Expert insights. Personalized for you.
279 
Let's personalize your content