NetWits

JUNE 7, 2012

Even though December is a universally-accepted annual benchmark that signifies conclusion, certain sectors have their own benchmarks that they count on for donation surges. For example, June serves as the annual benchmark for educational sectors, as it denotes the academic year’s end. Non-December Surges.

Online 221

Online Fundraising Benchmark Report 221

NetWits

NOVEMBER 29, 2011

2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph). Including last year’s gift amount. How much the event raised that year.

email 230

email Raise Cancer Info 230

sgEngage

NOVEMBER 10, 2023

Recurring donations are gifts to a nonprofit organization made by a donor on an ongoing basis, typically monthly. The trend leans heavily toward a monthly gift cadence, with 94% of recurring donors preferring to give monthly. Nonprofits should promote the message that making a recurring gift is easy and it creates a lasting impact.

Donation 52

Donation Blackbaud Retention Gift 52

sgEngage

SEPTEMBER 7, 2022

There are many factors in fundraising, from early engagement to a donor’s ultimate or legacy gift. Blackbaud’s research, however, shows the average time from the first solicitation to a donor’s first gift is four years, yet the average development officer’s term is only 18–24 months. That’s why retaining top officers is so important.

Develop 74

Develop Management Gift Proposal 74

Care2

APRIL 9, 2012

The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. Enewsletters: Newsletter received on average a 13% open rate, a 1.6% The number of gifts rose by 20%. In 2011, the median email open rate was 14%.

Benchmark 68

Benchmark Advocacy Studies Social Media 68

Get Fully Funded

MAY 16, 2022

Now, here’s the more surprising part of monthly giving: Not only do you get more money when someone gives a monthly gift, but the loyalty level increases. Many will give to your Giving Tuesday and year-end campaigns in addition to their monthly gifts. First, figure out what your average gift amount is from one of your last appeals.

Donor 128

Donor Nonprofit Gift Missouri 128

Forum One

MAY 4, 2010

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. The findings mirror many of benchmarks in the Convio report. As NARAL found, it could mean the difference in an additional 0.63

Benchmark 50

Benchmark Convio Trend Statistics 50

Nonprofit Tech for Good

NOVEMBER 21, 2019

Creating a sense of urgency also works well for a matching gifts campaign or when showing a donation progress bar with a countdown timer to when a fundraising campaign ends. You can repurpose the digital assets for your website, newsletter and social media posts. It’s time to decide.”.

Storytelling 264

Storytelling Homeless Generation Social Media 264

Nonprofit Tech for Good

OCTOBER 25, 2019

The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”. Bonus Tip: Identify Major Gift Prospects . His work is focused on nonprofits, advocacy, and public affairs.

Facebook 221

Facebook Raise Fundraising Audience 221

NTEN

MAY 15, 2009

We just released the 2009 eNonprofit Benchmarks Study with our fantastic friends at M+R Strategic Services. Get the recording to see how Children's Defense Fund and HRC use benchmarks to increase the performance of their online campaigns. Size of donation is down, but number of gifts is up. Small is the new big.

Benchmark 50

Benchmark Studies Advocacy Case Study 50

Care2

MARCH 22, 2011

Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Key Benchmarks: How Did Your Nonprofit Measure Up ? Are enewsletters still worth your organization’s time? Are nonprofits experimenting with mobile more?

Benchmark 76

Benchmark Advocacy Studies Metrics 76

Nonprofit Tech for Good

FEBRUARY 27, 2012

These best practices serve as a foundation for your online fundraising campaigns, but much of your nonprofit’s success also depends upon the service you choose to process your online donations and the design and frequency of your e-newsletter. Make Sure Your Nonprofit’s Information in GuideStar Is Current.

Donation 229

Donation Practice Mail Newsletter 229

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Here’s how you can learn from data about these donors: Average gift size. Determine how much donors contribute via recurring gifts, on average. Organize them into groups based on their gift sizes.

Analytics 52

Analytics Data Giving Metrics 52

Neon CRM

SEPTEMBER 7, 2023

Even if you don’t reach it this year, you’ll have set an important benchmark you can use to inform next year’s goals. You may also set goals around donor acquisition , new volunteer registrations, and even things like newsletter signups or social media followers. Not all year-end fundraising goals need to be financial.

Campaign 98

Campaign Fundraising Retention Template 98

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Major gifts. Your fundraising strategy should focus heavily on cultivating major gifts. Matching gift database. A matching gift database helps you identify donors who are eligible for corporate matching gifts.

Strategy 104

Strategy Develop Fundraising Nonprofit 104

Whole Whale

AUGUST 25, 2021

Very large charitable donations—categorized here as gifts of $100 million or more… that were publicly announced totaled at least $3.3 Investment returns funded multiple very large gifts, most of which were given by individuals to their foundations, including two gifts of $1 billion or more,” said Amir Pasic, Ph.D., Mail stats.

Stats 96

Stats Trend Mail Fundraising 96

Get Fully Funded

OCTOBER 31, 2022

When the donor clicks through to the donation page, a call to action should be prominent like “Your gift helps us feed the homeless!” Like the donation button, the newsletter opt-in box should be present on every page. Offer a Donate button on each page of your website that links to your donation form with one click.

Websites 89

Websites Giving Donation Nonprofit 89

CauseVox

JUNE 9, 2021

According to the latest M+R Benchmarks study , online giving increased 10% in 2019 and has been steadily on the rise, while monthly online giving has increased by 22%. Donors love to know that their money was leveraged, and with matching gifts, they’re essentially giving two gifts for the price of one.

Ideas 98

Ideas Online Fundraising Charity 98

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Donors hate feeling like cash machines.

Convio 31

Convio Benchmark Studies Social Media 31

Care2

MAY 14, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

MARCH 28, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Check out the full study here.

Benchmark 28

Benchmark Convio Social Media Online 28

Care2

JUNE 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Here’s how it works.

Social Media 37

Social Media Gift Advocacy Support 37

Care2

APRIL 15, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Check out the full study here.

Benchmark 28

Benchmark Convio Social Media Advocacy 28

Care2

APRIL 24, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) More benchmark articles can be found here.

Benchmark 28

Benchmark Studies Social Media NTEN 28

Connection Cafe

FEBRUARY 5, 2018

The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. While one-time and annual gifts are still an important source of revenue, we love to see this growth in sustainer programs. Want to learn more?

Time 33

Time Fundraising Benchmark Trend 33

NonProfit Hub

MAY 12, 2014

millions total gifts and nearly $325 million were raised, making 2013 a huge year for nonprofits working to optimize their online presence. Data from Network for Good shows that branded donation forms receive average gifts that are 38% larger than the average gifts made through generic pages. More than 5.5

Online 55

Online Giving NPO Paypal 55

NTEN

SEPTEMBER 24, 2009

The average online gift for the month of December increased to $248.82 Target Analytics noted in the 2008 donorCentrics Internet Giving Benchmarking Analysis study that as much as 16% of new donors and 27% of new revenue came from online sources in 2008. Online donors also give much larger gifts than traditional donors.

Online 90

Online Fundraising Offline Blackbaud 90

Tech Soup

OCTOBER 12, 2016

M+R surveyed organizations about their onboarding strategies for its 2016 Benchmarks Report and found that "Sixty-four percent of respondents send at least one dedicated welcome message to new subscribers. Craft a Series of Email Messages. A welcome series usually includes multiple email messages. Use a Mobile Email Template.

email 36

email Support Online Template 36

Care2

AUGUST 28, 2013

If you look at the latest M+R Benchmark study , the number of donation appeals sent per year to nonprofit supporters averages about twenty-four. Furthermore, those appeals might be buried in a newsletter – not even a standalone appeal in which the only call to action is to donate. In short, more good emails = more revenue.

email 77

email Fundraising Rate ROI 77

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 30, 2014

Now that we had a benchmark from our first year and chose a more realistic goal of $15,000. Diversify the “ask” strategies: Personal and informal appeals, Social Media, & inspirational Newsletters. Don’t Set Minimum Gift Levels Too Low: In 2012, the levels were much lower and the donations ended up being much smaller.

Results 112

Results Foundation Community Learning 112

Connection Cafe

AUGUST 9, 2013

This article was originally posted in AFP’s weekly eWire newsletter. You can insert personalized content that: Cultivates (thank recent donors/volunteers; report how gifts were used). MailerMailer’s 2010 Email Marketing Metrics Report, 2011 MarketingSherpa Email Marketing Benchmark Survey. How to Personalize Your Emails.

email 48

email Campaign Test Benchmark 48

Bloomerang

DECEMBER 19, 2023

That means you likely won’t see the results—increased fundraising revenue, increased donor retention rate, increased average gift size—that you would likely see when using a paid solution. The platform contains a donation page builder, nonprofit CRM, recurring gift functionality, and more.

Software 86

Software Free Tools Adobe 86

Connection Cafe

FEBRUARY 19, 2019

Ideally, you’ve done a good job communicating your work and the impact of their gift before they got here (value) which got them interested and involved. You don’t want them to sign up for your newsletter or connect with you on social media at this stage, so why have those links and options even available? Here are 4 of them.

Charity 24

Charity Donation Studies Registration 24

Care2

JUNE 16, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) • Make it a match.

Social Media 34

Social Media Advocacy Donor Online 34

Connection Cafe

AUGUST 13, 2014

The Online Marketing Benchmark Study released by Blackbaud in 2013 found that the median amount raised per email address on file is $13. Have a major donor pledge to donate money as a matching gift for emails sent, clicks, orFacebook likes from your website. Request their contact information and, at minimum, their email addresses.

Action 44

Action Laptop Mail Pledge 44

Care2

APRIL 16, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The yellow cells are input (variable) cells.

Advocacy 44

Advocacy Social Media email Online 44

Connection Cafe

NOVEMBER 10, 2011

These key points were recently shared in the Peer-to-Peer Benchmark Study released earlier this year. As seen by the chart on the right, the participants who are also donors have a lower total donor value (across the organization) no matter the number of gifts. let’s also consider the value after the event.

Influence 28

Influence Chart Rate Convio 28