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Why omni-channel fundraising works at year-end

EveryAction

Email Let’s say you continue your search for a holiday gift, and you decide to enter your email address somewhere in your search for information. Direct mail As your journey to purchase the perfect holiday gift continues, you might receive some direct mail that has ads mentioning the item you had your eye on.

Channel 224
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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

According to DonorBox nearly one-third of all annual gifts come in December, and nearly half of all online donations come in the last week of the year. Matching Gifts: Matching gift opportunities can reinforce the importance of a donor’s immediate support and makes them feel like their contribution is more significant.

Practice 239
professionals

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Thursday Thoughts | Best Practices for Sustainer Program Communications

EveryAction

Sustainer programs are growing in popularity—M+R’s Benchmarks for the year 2021 found that recurring giving grew by 24 percent over 2020. Here are a few tips from Alras Digital and Raise the Roots. Raise the Roots. If your platform offers a self-service portal where monthly donors can alter or cancel their gift, that works.

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Advice for Starting A New Fundraising Job

Bloomerang

Her new fundraising job represents an exciting entry into a nonprofit sector different from her previous jobs in which she raised funds for three different Texas opera companies. ” Keep in mind that no fundraiser is a Superman or Superwoman that can fly in and produce gift income results by themselves.

Advice 91
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Major Gift Metrics: What You Need to Know

DNL OmniMedia

As a nonprofit fundraising professional, you know that raising major gifts is one of the most strategic efforts your organization will complete. Major gifts are not only a highly-strategic effort, but also a high-stakes one— for many nonprofits, over 80% of their total fundraising dollars come from major contributions alone.

Metrics 52
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What’s the Real ROI of Your Nonprofit’s Capital Campaign?

sgEngage

Often, in fundraising, people would like to know the ROI of various ways of raising money. Let’s say your organization raises $5 million through a campaign. Capital campaigns are laser focused on the top-level gifts. In most campaigns, the top ten gifts account for half or more of the campaign goal.

ROI 73
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Four Critical Elements of Managing Development Officers

sgEngage

There are many factors in fundraising, from early engagement to a donor’s ultimate or legacy gift. Blackbaud’s research, however, shows the average time from the first solicitation to a donor’s first gift is four years, yet the average development officer’s term is only 18–24 months. Be mindful of job hoppers.

Develop 77