sgEngage

MARCH 13, 2024

The 12th edition of the Blackbaud Peer-to-Peer Benchmark Report is here! New vs. Returning Participants People who were returning participants raised more money than brand-new people in all categories. Putting Benchmarks into Action So, what does all this mean for nonprofit P2P marketers and fundraisers?

Blackbaud 79

Blackbaud Report Fundraising Benchmark 79

EveryAction

AUGUST 3, 2023

And the larger your organization, the larger the gifts you can expect to receive⁠—that is, of course, when your team has a plan to cultivate and steward key donors. Effective major gift fundraising focuses on cultivating relationships with that 20% of donors, and we’re here to help guide your efforts to maximal success.

Strategy 177

Strategy Giving Fundraising Gift 177

Nonprofit Tech for Good

DECEMBER 8, 2021

M+R Benchmarks Report. For every 1,000 fundraising messages sent, nonprofits raised $78. 33% of donors give tribute gifts to family and friends. Donors are most interested in giving tribute gifts as memorials (43%), birthday gifts (25%), and on religious holidays (10%), such as Christmas, Hanukkah, and Eid al-Fitr.

Trend 320

Trend Digital Marketing Fundraising 320

EveryAction

OCTOBER 26, 2022

Is there something you can do now to influence their end of year gift? M+R’s Benchmarks report found that 54 percent of nonprofit web traffic in 2021 came from mobile devices—meaning that on a very basic level, donors are interested in interacting with nonprofits using their smartphones. They tell you how your gift made a difference.

Donor 216

Donor Giving Gift Photo 216

Nonprofit Tech for Good

AUGUST 6, 2023

According to DonorBox nearly one-third of all annual gifts come in December, and nearly half of all online donations come in the last week of the year. Matching Gifts: Matching gift opportunities can reinforce the importance of a donor’s immediate support and makes them feel like their contribution is more significant.

Practice 242

Practice Fundraising Guide Channel 242

EveryAction

SEPTEMBER 7, 2022

Sustainer programs are growing in popularity—M+R’s Benchmarks for the year 2021 found that recurring giving grew by 24 percent over 2020. Here are a few tips from Alras Digital and Raise the Roots. Raise the Roots. If your platform offers a self-service portal where monthly donors can alter or cancel their gift, that works.

Communication 130

Communication Practice Program Instruction 130

sgEngage

JANUARY 16, 2024

Individuals raising money for a cause they care about deeply want to surpass their donation goals and build enthusiasm for the mission. Set a Goal, Then Raise It For individual P2P fundraisers, having something to aim for always helps. You can go back and raise your goal as you start to see the fundraising dollars come in.

Effective 75

Effective Tips Fundraising Blackbaud 75

NetWits

NOVEMBER 29, 2011

How much the event raised that year. 2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph). Including last year’s gift amount.

email 230

email Raise Cancer Info 230

DNL OmniMedia

NOVEMBER 12, 2020

As a nonprofit fundraising professional, you know that raising major gifts is one of the most strategic efforts your organization will complete. Major gifts are not only a highly-strategic effort, but also a high-stakes one— for many nonprofits, over 80% of their total fundraising dollars come from major contributions alone.

Metrics 52

Metrics Gift Track Tech 52

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates.

Benchmark 70

Benchmark Studies Money Raise 70

Nonprofit Tech for Good

JUNE 23, 2020

Even though billions of dollars have been raised online since 1999, it’s surprising how many nonprofits make the donation process more complicated than it should be. Launched in 2002, GlobalGiving.org is a crowdfunding platform for NGOs, charities, and nonprofits worldwide which has raised nearly $500 million online.

Practice 339

Practice Online Fundraising Nonprofit 339

NetWits

MAY 31, 2011

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. Observations: The participants in the benchmarking group are dominated by direct mail focused nonprofits.

Benchmark 144

Benchmark Internet Report Giving 144

Nonprofit Tech for Good

APRIL 18, 2017

of all revenue raised in 2016. In 2010, only 6% of donors said that an e-appeal motivated a gift. Source: 2016 Luminate Online Benchmark Report. Source: 2017 Benchmarks Study. 21% of peer-to-peer fundraising dollars raised are the result of a direct click-through on social media. In 2015, that jumped to 20%.

Social Media 261

Social Media Stats Mobile Technology 261

sgEngage

MARCH 22, 2024

In a three-year comparison, the 2022 Blackbaud Peer-to-Peer Benchmark Report found that organizations hosted 15% fewer events in 2022 than they did in 2020. Activity-tracked P2P fundraising events will help you achieve your goal of raising more money while giving new energy to your cause.

Track 94

Track Activities Active Activism 94

M+R

JANUARY 11, 2022

December is for two things: cooking great big extravagant feasts, and using every tool at our disposal to raise money. Overall, groups were split on whether they raised more or less overall digital revenue than end-of-year 2020 — in fact, our sample was split exactly 50/50! Fewer gifts, higher averages! Read time: 4 minutes.

Fundraising 107

Fundraising Gift Sample Benchmark 107

sgEngage

AUGUST 8, 2022

Often, in fundraising, people would like to know the ROI of various ways of raising money. Let’s say your organization raises $5 million through a campaign. Capital campaigns are laser focused on the top-level gifts. In most campaigns, the top ten gifts account for half or more of the campaign goal.

ROI 73

ROI Campaign Gift Metrics 73

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

Care2

FEBRUARY 7, 2014

The latest Blackbaud Online Marketing Benchmark Study for Nonprofits analyzed data from more than 4,000 nonprofits to provide the largest analysis in online giving data. The average online gift on Tuesday, December 3, was $142.05, a $40.45 Which Sectors are Raising the Most? of 2013''s overall gifts. This just in!

Benchmark 73

Benchmark Studies Online Donation 73

sgEngage

SEPTEMBER 7, 2022

There are many factors in fundraising, from early engagement to a donor’s ultimate or legacy gift. Blackbaud’s research, however, shows the average time from the first solicitation to a donor’s first gift is four years, yet the average development officer’s term is only 18–24 months. That’s why retaining top officers is so important.

Develop 77

Develop Management Gift Proposal 77

sgEngage

SEPTEMBER 26, 2022

Yet for all that may be different between organizations, shared fundraising challenges seem to endure, especially when it comes to identifying more opportunities for major gifts. Understanding Benchmark Data. The broadest industry benchmarking data is a good place to start. This is where more focused data comes into play.

Data 71

Data Los Angeles Gift Model 71

Connection Cafe

OCTOBER 12, 2017

Many organizations are embracing these coming-of-age fundraising strategies, but it may be to the detriment of what we’ve traditionally called “major gifts”. Benchmarking Major Gifts. Released in September, the 2017 Major Gifts Fundraising Benchmark Study (MGFBS), asked more than 600 organizations in the U.S.

Gift 35

Gift Strategy Benchmark Arts 35

NTEN

NOVEMBER 21, 2011

Working on our 2011 eNonprofit Benchmarks Study , we noticed something interesting when looking at year-over-year data by sector: The share of online revenue from monthly giving for International groups seemed to decline from 2009 to 2010. For this Benchmarks Extra , we separated the data for one-time giving and monthly giving.

Benchmark 52

Benchmark Giving International PDF 52

Nonprofit Tech for Good

MARCH 20, 2018

1) On average, nonprofits raise 7.6% Source: Benchmarks. 4) The average monthly donor will give 46% more in one year than those who give one-time gifts. Source: Benchmarks. 4) The average monthly donor will give 46% more in one year than those who give one-time gifts. of their total revenue online.

Stats 236

Stats Online San Francisco Fundraising 236

Bloomerang

AUGUST 16, 2021

Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. These are some places to begin: M+R Benchmarks ; Fundraising Effectiveness Project Reports ; Fundraising Report Card Benchmarks. . Number of donors who increased their gift.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Neon CRM

SEPTEMBER 7, 2023

How to Set a Year-End Fundraising Goal How much would you like to raise during your year-end campaign? How much did you raise? If you know you raised $12,000 last year, recruited 75 new donors, and received support from 150 returning donors, setting new goals this year will be easy. How many new donors did you acquire?

Campaign 98

Campaign Fundraising Retention Template 98

Qgiv

OCTOBER 3, 2023

During this time, two of the biggest days for fundraising are Giving Tuesday and December 31st, and both days require dedicated strategies from your organization to maximize the amount of money you can raise! According to MR Benchmarks 2023 , both Giving Tuesday and December 31 saw a 13% decline in overall revenue compared to 2021.

Trend 52

Trend Giving Social Media Gift 52

Care2

JANUARY 21, 2013

These are the types of questions we hope to see answered in the upcoming video benchmark study for nonprofits being conducted by Edelman, See3 Communications, and YouTube. Nonetheless the video helped Invisible Children raise significant money, which will be publicly released later this year in their 990 form.

Benchmark 69

Benchmark Survey Video Uganda 69

sgEngage

NOVEMBER 24, 2021

Crowdfunding is the simple act of raising money from many people to fund a project, appeal, or cause. Additionally, the 2021 M+R Benchmark Report cites “The increase in overall giving was largely driven by more people giving rather than people giving more.” So, what does this boost in online crowdfunding mean for the future?

Blackbaud 102

Blackbaud Articulate Gift Global 102

NetWits

MAY 17, 2011

Raising More Money Online with Independent Fundraising Events. Here are a few quick facts about Blackbaud’s Friends Asking Friends: Supported over 37,000 events with over 14 million fundraisers raising more than 1.5 Organizations increase overall fundraising revenue by 40% more than industry benchmark.

Fundraising 279

Fundraising Social Social Media Newsletter 279

Care2

APRIL 6, 2010

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Establishing benchmarks helps organizations better leverage supporters, engage activists and keep websites dynamic with compelling content that drives people to take action.

Benchmark 71

Benchmark Measure Organization Convio 71

NTEN

APRIL 29, 2010

The new 2010 eNonprofit Benchmarks Study from NTEN and M+R was just released today! The new report might look slim and slick, but this scrappy guide is thick with valuable insights and key industry benchmarks for online messaging, fundraising and advocacy, based on a full year's worth of results from 31 of your nonprofit peers.

Benchmark 70

Benchmark Studies Free Stats 70

DNL OmniMedia

FEBRUARY 11, 2021

That means that the vast majority of your nonprofit’s fundraising success is dependent on having a successful major gifts program. However, it’s also true that over 60% of the best prospects for individual, major gifts aren’t even on a nonprofit’s radar. The ideal moves management path for a major gift prospect to follow.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Connection Cafe

DECEMBER 16, 2019

You don’t raise funds just to meet goals. You raise funds to transform treatments, strengthen community health, educate clinical staff and so much more. McKinsey Quarterly focuses on transparency, empathy, and meaning—timeless and increasingly timely— and that all are defining a new leadership benchmark. It’s for the WHY.

Team 37

Team Gift Philanthropy Benchmark 37

Media Cause

APRIL 16, 2021

Facebook recently announced that the Facebook community has now raised over $5 billion for nonprofits and personal causes through Facebook and Instagram fundraising tools. We leveraged the Facebook Post Donate Button and saw average gift revenue more than double from Giving Tuesday benchmarks.

San Jose 59

San Jose Facebook Work Fundraising 59

Qgiv

JANUARY 17, 2024

After all, organizations can raise up to 31% of online revenue in December , as reported by M+R Benchmarks. Equipped with a list of new and returning donors who recently made a gift, you know that these donors already have the intent to give—or they wouldn’t have given to your nonprofit in the first place!

Retention 52

Retention Difference Donor Strategy 52

Greater Giving

OCTOBER 13, 2022

When you’re trying to raise money for your organization, it can be tempting to focus on how much money you’re asking for. Your ask should focus on that experience: “Your gift could bring at least five other wonderful rescue dogs to their forever homes.”. There’s a science to why donors give.

Giving 85

Giving Gift Nonprofit Donor 85

Nonprofit Tech for Good

NOVEMBER 21, 2019

Creating a sense of urgency also works well for a matching gifts campaign or when showing a donation progress bar with a countdown timer to when a fundraising campaign ends. It’s time to decide.”. You can repurpose the digital assets for your website, newsletter and social media posts.

Storytelling 264

Storytelling Homeless Generation New Zealand 264