EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. It's not enough to measure "likes" for every post and assume the ones with more had the most impact. Measuring beyond "likes".

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Metrics Social Media Measure Media 100

The Storytelling Non-profit

JANUARY 24, 2022

Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. One of the best storytelling tips I can give you is to set yourself up for measurement success from the very beginning. This could be a quarter, month or week.

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ROI Storytelling Measure Story 67

Bloomerang

AUGUST 16, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Start with benchmark data. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. Track your own data.

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Analytics Strategy Fundraising Benchmark 122

CauseVox

APRIL 6, 2023

Peer-to-peer fundraising can be a powerful tool for small nonprofits to raise funds and increase awareness about their cause. With limited resources and staff, it can be challenging for small nonprofits to execute successful fundraising campaigns. Don’t miss out on this valuable opportunity to learn and grow!

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Fundraising Benchmark Metrics Nonprofit 74

Neon CRM

NOVEMBER 17, 2023

We’ll also be sharing the important metrics you need to keep an eye on to measure your performance. Fundraising 10 Steps to Plan a Successful Membership Drive 9 min read Read Now 3 Membership Engagement Strategies That Boost Member Retention You worked hard to grow your member base. What is a Membership Engagement Strategy?

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Strategy Measure Social Media Metrics 98

DNL OmniMedia

NOVEMBER 12, 2020

As a nonprofit fundraising professional, you know that raising major gifts is one of the most strategic efforts your organization will complete. Major gifts are not only a highly-strategic effort, but also a high-stakes one— for many nonprofits, over 80% of their total fundraising dollars come from major contributions alone.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2017

One important part of effective digital measurement is being able to benchmark your performance relative to your organization’s past performance or compared to peer organizations. One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy.

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Benchmark Studies Metrics Digital 64

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. That’s why developing a strategic fundraising plan is necessary. We’ll cover: Why you should create a fundraising strategy. 6 elements your fundraising strategy should include. 10 steps to build your fundraising strategy.

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EveryAction

AUGUST 11, 2016

We’re just over halfway through 2016 and, if we’ve learned anything so far, it’s that online fundraising has really found its stride in the nonprofit sector. So all is well and the end-of-year (EOY) fundraising push should be more profitable than ever! EOY Fundraising Implications. Great news, right?

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CauseVox

APRIL 13, 2022

As virtual fundraisers have grown in importance and popularity over the past couple years, peer to peer fundraisers have emerged as a necessary tool for nonprofits looking to raise more with less effort. CauseVox offers users the opportunity to run optimized peer to peer fundraising campaigns with our easy-to-use software.

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Fundraising Benchmark Campaign Raise 74

Connection Cafe

OCTOBER 28, 2014

Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . Total online fundraising is up 8% YOY, with double digit growth in both repeat and sustained giving. The total number of email recipients was up 72%.

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Benchmark Metrics Report Online 55

Care2

APRIL 6, 2010

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Establishing benchmarks helps organizations better leverage supporters, engage activists and keep websites dynamic with compelling content that drives people to take action.

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Benchmark Measure Organization Convio 71

sgEngage

MARCH 30, 2021

The Blackbaud Peer-to-Peer Fundraising Study is making its eleventh highly anticipated appearance on the desks of peer-to-peer (P2P) fundraisers everywhere. The data highlighted in this study represents a careful analysis of 687 organizations that produced 31,035 peer-to-peer fundraisers from January 1, 2019 through December 31, 2020.

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Blackbaud Studies Fundraising Registration 66

Connection Cafe

NOVEMBER 7, 2012

Tis the time of year when end-of-year campaigns are in full swing and metrics, measurement, and benchmarks are top of mind. There are A LOT of ways to measure a campaign's success, let's look at a few.

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Metrics Benchmark Measure Campaign 38

NTEN

FEBRUARY 22, 2010

Session: Online Fundraising Benchmarks and Metrics. Measuring your results instead of just counting clicks, opens, and tweets. If you can’t measure it, then you can’t manage it. Industry benchmarks are meaningless unless you know how your organization compares to them. Speaker: Steve Maclaughlin, Blackbaud.

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Benchmark Metrics Question Online 44

DNL OmniMedia

FEBRUARY 11, 2021

That means that the vast majority of your nonprofit’s fundraising success is dependent on having a successful major gifts program. They’ve been applying science to major gifts fundraising to help nonprofits raise funds more effectively. Overview of Blackbaud Fundraiser Performance Management. Stand-Out Features of Blackbaud FPM.

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Blackbaud Guide Management Fundraising 52

Care2

MARCH 22, 2011

Do you know the average click-through and open rates on action alerts and fundraising appeals across the nonprofit sector? Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Online Fundraising. Why is that?

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Benchmark Advocacy Studies Metrics 76

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. First, we’ll cover how to determine your goals for your monthly giving program.

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Analytics Data Giving Metrics 52

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Benchmarks let us know how we perform compared to our event fundraising peers. Encourage participants to fundraise. Profit/loss.

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Metrics Benchmark Fundraising Stats 42

M+R

OCTOBER 20, 2022

The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. We hope you’ll join us and participate in our upcoming 2023 M+R Benchmarks. with data from dozens of other nonprofits to create a pot of averages, trends, and key metrics. Read time: 2 minutes. first appeared on M+R.

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Benchmark Studies Analysis Metrics 18

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. The group included a mix of Google grantees as well as measurement professionals. Create a roadmap for measuring your financial + social impact. Set Program Goals & Metrics.

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Measure Impact Program San Francisco 50

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. This is where EveryAction comes in!

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Benchmark Digital Trend Report 62

sgEngage

SEPTEMBER 7, 2022

There are many factors in fundraising, from early engagement to a donor’s ultimate or legacy gift. The human talent component of fundraising is vital to a successful development office. The human talent component of fundraising is vital to a successful development office. Measure the most important goals that lead to results.

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NetWits

APRIL 2, 2013

In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). The annual report informs how organizations measure impact relative to their peers. However, the benchmark study is a tool, and like any tool, it depends on how it’s used.

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Rate San Diego Open Benchmark 139

Connection Cafe

MARCH 30, 2021

The Blackbaud Peer-to-Peer Fundraising Study is making its eleventh highly anticipated appearance on the desks of peer-to-peer (P2P) fundraisers everywhere. The data highlighted in this study represents a careful analysis of 687 organizations that produced 31,035 peer-to-peer fundraisers from January 1, 2019 through December 31, 2020.

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Blackbaud Studies Fundraising Registration 48

sgEngage

AUGUST 8, 2022

Return on investment is a metric that measures the profitability of an investment, giving you a way to compare the yields of investments and make more effective financial decisions. Often, in fundraising, people would like to know the ROI of various ways of raising money. Or of your spring appeal?

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ROI Campaign Gift Metrics 71

Tech Soup

MAY 30, 2013

The 2013 Online Marketing Benchmark Study. Find out how your organization compares to its peers in online fundraising, if your organization is doing everything it should online, and if your fundraising programs are performing as well as they should. To get where you want to be, you need to know where you are today.

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Benchmark Studies Marketing Online 40

Connection Cafe

OCTOBER 31, 2013

Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. How can we use our data during our fundraising event or campaign to identify opportunities that help us achieve our goals? Warm Bodies.

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Metrics Action Create Benchmark 34

Forum One

MAY 4, 2010

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. The findings mirror many of benchmarks in the Convio report. Email fundraising response rates averaged at 0.13 donating money).

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Benchmark Convio Trend Statistics 50

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Let's say you want to track your email fundraising open rate.

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Metrics Benchmark Rate Newsletter 55

Care2

SEPTEMBER 30, 2014

Dunham and Company released an Online Fundraising Scorecard that looked at 151 nonprofits online fundraising activities. The report is troubling because the nonprofit community has been doing online fundraising for years and there are established best practices for optimizing conversions. Create Killer Landing Pages.

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Studies Online Fundraising Nonprofit 78

Classy

AUGUST 19, 2021

He served on the board of Meals on Wheels San Diego County and Rancho Penasquitos Little League, giving him a proper understanding of what fundraising professionals need to succeed. Keep Up With the Data and Trends Informing Fundraising Today. Like much of our staff, Eric is no stranger to the social sector.

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Product Design San Diego Management 52

3rd Sector Labs

APRIL 23, 2014

QUESTION: When you gave an example of a data management plan, you started from a fundraising plan. GARY: A good fundraising plan consists of strategies and tactics to be executed in order to achieve your fundraising goals. So, a good data management plan starts from the fundraising strategy.

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Data Management Rate Benchmark 133

Connection Cafe

MAY 9, 2013

Similarly, the results or value of efforts we make in our fundraising can accurately be measured in numbers. Key Numbers in Peer-to-Peer Fundraising. Over time, we’ve isolated certain benchmarks that provide clues to the health of an event. Common peer-to-peer benchmarks include the following: Repeat attendance.

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Analytics Benchmark Fundraising Metrics 40

NTEN

APRIL 16, 2009

How did your last email fundraising appeal perform? Email marketing is the foundation for most nonprofits' education, advocacy, volunteering, and fundraising efforts online. Let's take a quick tour of the most important metrics, and take the first step to improving your email campaign performance through evaluation and optimization.

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Metrics email Campaign Rate 53

NonProfit Hub

OCTOBER 25, 2016

Forget the hundreds of metrics that are being spat out and focus on what matters most for your nonprofit. For nonprofit marketers in particular, tracking conversion metrics on supporter behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website.

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Analytics Goal Conversation Rate 28

Tech Soup

MAY 14, 2009

The event will reveal the results of the 2009 eNonprofit Benchmarks Study , which: Provides updated industry-wide metrics to analyze your online program. Helps you measure how your targeted emails, appeals to non-donors, phone call alerts, and more compare to those of other nonprofits. Starts now!

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