sgEngage

MARCH 13, 2024

The 12th edition of the Blackbaud Peer-to-Peer Benchmark Report is here! This report compares peer-to-peer (P2P) fundraising data from 2020, 2021, and 2022. As peer-to-peer fundraisers are all too aware, those were particularly disruptive years for the industry given the impact of COVID-19 on in-person events.

Blackbaud 76

Blackbaud Report Fundraising Benchmark 76

Nonprofit Tech for Good

JUNE 23, 2020

Related Webinar: Online Fundraising Best Practices for Nonprofits. Today, nonprofits worldwide have access to online fundraising tools that could not have been imagined at the turn of the millennium, and current best practices are shaped by 20+ years of innovation and experimentation. 1) Implement Donation Page Best Practices.

Practice 339

Practice Online Fundraising Nonprofit 339

sgEngage

JANUARY 16, 2024

The stakes are always high when you’re launching a fundraising campaign. Professional fundraisers need to cover all the details to meet their targets. Individuals raising money for a cause they care about deeply want to surpass their donation goals and build enthusiasm for the mission. Hit them up.

Effective 72

Effective Tips Fundraising Blackbaud 72

Classy

JUNE 23, 2021

We’ve made it easier than ever to effectively showcase your performance with three easy steps and our latest fundraising insights. Fundraising benchmarks help you elevate where your current strategy shines compared to peers in the sector. Step 2: Know Which Fundraising Benchmarks to Share With Your Nonprofit Board.

Slideshare 56

Slideshare Benchmark Share Fundraising 56

Neon CRM

OCTOBER 23, 2023

As the giving season approaches, you may be thinking of new ways to raise money for your organization. One-off fundraisers have their time and place, but if you want to truly make an impact, it’s time to start thinking about major gifts. If you haven’t refreshed your major gift program, now’s the time to start.

Gift 52

Gift Program Track Campaign 52

Nonprofit Tech for Good

APRIL 18, 2017

First, online fundraising revenue is growing worldwide and it will continue to increase for years to come. The arc of success for digital fundraising has just begun. That said, below are 12 stats to consider and research further about online fundraising, social media, and mobile technology. of all revenue raised in 2016.

Social Media 264

Social Media Stats Mobile Technology 264

TechImpact

APRIL 25, 2014

All of these questions are answered and more in the 2014 M+R Benchmarks Study. has been raised through email fundraising. Emails boast a 12% open rate There’s been a 14% increase in the number of online gifts Additionally, there’s been a 14% increase in online revenue. Image courtesy of M+R Benchmarks.

Benchmark 141

Benchmark email Report Statistics 141

M+R

JANUARY 11, 2022

December is for two things: cooking great big extravagant feasts, and using every tool at our disposal to raise money. And the thing is, both of these activities expose our fundamental impatience — whether we’re sneaking a quick taste of pre-baked cookie dough or frantically hitting refresh on our fundraising results. . Hmmm, social!

Fundraising 110

Fundraising Gift Sample Benchmark 110

Neon CRM

SEPTEMBER 7, 2023

For many organizations, year-end fundraising campaigns represent a significant portion of their annual revenue. Nearly one-third (31%, to be exact) of annual giving occurs in December: It’s one of the most important months for fundraising! Take a look at past fundraising campaigns and use your successes to inform your plan.

Campaign 98

Campaign Fundraising Retention Template 98

EveryAction

OCTOBER 26, 2022

End-of-year fundraising can feel like a noisy cash grab. Is there something you can do now to influence their end of year gift? They tell you how your gift made a difference. Maybe they mention how your gift helped a person or solved a problem and include a photo (or emoji.). Think you’ll make a gift?

Donor 216

Donor Giving Gift Photo 216

Nonprofit Tech for Good

MARCH 20, 2018

At the time, making an online donation was a radical concept that executive staff and donors resisted, but it was a new technology that Gen X knew would change fundraising forever – they just didn’t think it would take this long. 1) On average, nonprofits raise 7.6% Source: Benchmarks. of their total revenue online.

Stats 240

Stats Online San Francisco Fundraising 240

EveryAction

SEPTEMBER 7, 2022

Sustainer programs are growing in popularity—M+R’s Benchmarks for the year 2021 found that recurring giving grew by 24 percent over 2020. Given this trend, we asked some of our partners, what are some messaging and communications best practices to help nonprofit fundraising and engagement staff recruit and retain more recurring donors?

Communication 130

Communication Practice Program Instruction 130

Bloomerang

AUGUST 16, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. Track your own data.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

sgEngage

MARCH 22, 2024

If you have donated money to a quirky aid event focused on snorkeling or a unique chess fundraiser, you know that fundraising events have evolved far beyond the typical 5K runs, cycling events, and charity walks. What Activity Will Appeal to Your Donors? Build the right-fit event and they will come. And they will donate.

Track 90

Track Activities Active Activism 90

NetWits

MAY 17, 2011

Register for our Social Fundraising Newsletter and immediately get access to the full reports used to construct this INFOGRAPHIC. Over the past five years peer-to-peer fundraising (aka social fundraising, event fundraising or friendraising) revenue has more than doubled online – reaching close to the billion-dollar mark.

Fundraising 279

Fundraising Social Social Media Newsletter 279

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. That’s why developing a strategic fundraising plan is necessary. We’ll cover: Why you should create a fundraising strategy. 6 elements your fundraising strategy should include. 10 steps to build your fundraising strategy.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. 1,071 fundraising professionals were surveyed at small and medium-sized nonprofits supporting a variety of causes. Not all fundraising programs look alike.

Action 73

Action Report Practice Fundraising 73

Media Cause

APRIL 16, 2021

Facebook recently announced that the Facebook community has now raised over $5 billion for nonprofits and personal causes through Facebook and Instagram fundraising tools. Since Fundraisers launched in 2016, more than 85 million organizers and donors have made a difference and unlocked tremendous amounts of generosity.

San Jose 59

San Jose Facebook Work Fundraising 59

CauseVox

JUNE 9, 2021

Online virtual fundraising is one of the most popular ways for nonprofits to raise money. With the majority of daily activities taking place over the web, it’s no surprise that we’ve also observed a rise in virtual fundraising. Maybe your nonprofit hasn’t yet developed an online fundraising plan. Peer-to-Peer Fundraising.

Ideas 98

Ideas Online Fundraising Charity 98

Bloomerang

NOVEMBER 16, 2023

Mobile communication is becoming a central part of nonprofit fundraising and advocacy. According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. Text-to-give is one of the easiest and fastest ways to raise donations via SMS messaging.

Mobile 56

Mobile Guide Giving Fundraising 56

DNL OmniMedia

FEBRUARY 11, 2021

That means that the vast majority of your nonprofit’s fundraising success is dependent on having a successful major gifts program. However, it’s also true that over 60% of the best prospects for individual, major gifts aren’t even on a nonprofit’s radar. Overview of Blackbaud Fundraiser Performance Management.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

DNL OmniMedia

NOVEMBER 12, 2020

As a nonprofit fundraising professional, you know that raising major gifts is one of the most strategic efforts your organization will complete. Major gifts are not only a highly-strategic effort, but also a high-stakes one— for many nonprofits, over 80% of their total fundraising dollars come from major contributions alone.

Metrics 52

Metrics Gift Track Tech 52

NetWits

NOVEMBER 29, 2011

How much the event raised that year. 2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph). Including last year’s gift amount.

email 230

email Raise Cancer Info 230

M+R

DECEMBER 13, 2022

But for nonprofit fundraisers like me, it’s a day for the time-honored traditions of repeatedly refreshing Google Analytics, double-checking that all of the 12/31 emails launched, and applying final optimizations to make sure our fundraising ads shine. Tune up your tracking in advance of key moments. ROAS < $1.50 ?

Fundraising 84

Fundraising America United States Track 84

DNL OmniMedia

OCTOBER 13, 2020

Securing major gifts is an incredibly strategic effort. Each step you take with a prospect, from the first communication to receiving a gift, needs to be carefully tracked and planned for. As with other digital fundraising strategies , technology plays a large role in determining your success. Making major gift asks.

Effective 98

Effective Management Guide Fundraising 98

CauseVox

APRIL 22, 2022

Spring has officially arrived, and generally, this is a busy but lucrative season for fundraisers across the board. With warmer weather and everyone excited to get outside, this is the optimal time to take to the great outdoors with spring fundraisers. Walkathons and the like are typically a kind of peer-to-peer fundraiser.

Practice 70

Practice Fundraising Registration Sponsor 70

sgEngage

AUGUST 8, 2022

Often, in fundraising, people would like to know the ROI of various ways of raising money. Dataro has written a clear and effective post on calculating ROI for fundraising campaigns. Let’s say your organization raises $5 million through a campaign. Capital campaigns are laser focused on the top-level gifts.

ROI 69

ROI Campaign Gift Metrics 69

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. ” The average online gift was $89. . ” The average online gift was $89. First time gifts grew 3%. Nonprofit Benchmark Studies' Advocacy saw an 8.7%

Benchmark 70

Benchmark Studies Money Raise 70

CauseVox

JULY 11, 2022

Peer-to-peer fundraising is on the rise and it’s no wonder since they typically raise twice as much compared to other types of digital fundraising campaigns. And who better to get peer-to-peer fundraising tips from than a nonprofit professional? Peer-to-Peer Fundraising Campaign. Who Is Invest In Kids?

Tips 72

Tips Fundraising Sponsor Org 72

NetWits

MAY 31, 2011

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. Observations: The participants in the benchmarking group are dominated by direct mail focused nonprofits.

Benchmark 144

Benchmark Internet Report Giving 144

sgEngage

SEPTEMBER 7, 2022

There are many factors in fundraising, from early engagement to a donor’s ultimate or legacy gift. The human talent component of fundraising is vital to a successful development office. The human talent component of fundraising is vital to a successful development office. They spend time cultivating and engaging donors.

Develop 73

Develop Management Gift Proposal 73

sgEngage

SEPTEMBER 26, 2022

Nonprofits encompass organizations of all sizes, varied organizational structures, unique missions, and a limitless range of fundraising priorities. Yet for all that may be different between organizations, shared fundraising challenges seem to endure, especially when it comes to identifying more opportunities for major gifts.

Data 68

Data Los Angeles Gift Model 68

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

Qgiv

OCTOBER 3, 2023

During this time, two of the biggest days for fundraising are Giving Tuesday and December 31st, and both days require dedicated strategies from your organization to maximize the amount of money you can raise! According to MR Benchmarks 2023 , both Giving Tuesday and December 31 saw a 13% decline in overall revenue compared to 2021.

Trend 52

Trend Giving Social Media Gift 52

sgEngage

NOVEMBER 24, 2021

Crowdfunding is the simple act of raising money from many people to fund a project, appeal, or cause. Additionally, the 2021 M+R Benchmark Report cites “The increase in overall giving was largely driven by more people giving rather than people giving more.” It’s fundraising for the people, by the people. Share the impact.

Blackbaud 98

Blackbaud Articulate Gift Global 98

Whole Whale

AUGUST 25, 2021

Very large charitable donations—categorized here as gifts of $100 million or more… that were publicly announced totaled at least $3.3 Investment returns funded multiple very large gifts, most of which were given by individuals to their foundations, including two gifts of $1 billion or more,” said Amir Pasic, Ph.D., Mail stats.

Stats 96

Stats Trend Mail Fundraising 96

Care2

FEBRUARY 7, 2014

The latest Blackbaud Online Marketing Benchmark Study for Nonprofits analyzed data from more than 4,000 nonprofits to provide the largest analysis in online giving data. The average online gift on Tuesday, December 3, was $142.05, a $40.45 Which Sectors are Raising the Most? of 2013''s overall gifts. This just in!

Benchmark 73

Benchmark Studies Online Donation 73