M+R

MARCH 11, 2024

But we ARE going to begin adding direct mail data so we can identify who on your email file are making direct mail gifts to other organizations. P.S. Guess who will be releasing a Benchmarks study on April 24? : No, we’re not turning Scout Quest into a direct mail co-op (so many exist already!). Hope to talk with you soon!

Mail 75

Mail Results Benchmark United States 75

Bloomerang

AUGUST 16, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. Track your own data.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. Facebook Fundraisers are a relatively new fundraising tool, but they’re already driving a major boost in revenue for some nonprofit organizations. His work is focused on nonprofits, advocacy, and public affairs.

Facebook 227

Facebook Raise Fundraising Audience 227

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. So, the real question is: what will online fundraising look like moving forward? There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4%

Online 92

Online Fundraising Benchmark Adwords 92

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. That’s why developing a strategic fundraising plan is necessary. We’ll cover: Why you should create a fundraising strategy. 6 elements your fundraising strategy should include. 10 steps to build your fundraising strategy.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

M+R

JULY 27, 2023

That’s certainly been the case for all the years we’ve helped the Union of Concerned Scientists with their fundraising. That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks. Well, in the last few years, email metrics did start to decline.

Fundraising 52

Fundraising Test Advocacy Metrics 52

DNL OmniMedia

FEBRUARY 11, 2021

That means that the vast majority of your nonprofit’s fundraising success is dependent on having a successful major gifts program. However, it’s also true that over 60% of the best prospects for individual, major gifts aren’t even on a nonprofit’s radar. Overview of Blackbaud Fundraiser Performance Management.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits.

Benchmark 81

Benchmark Digital Report Learning 81

M+R

FEBRUARY 4, 2021

But the past is close behind, and there is plenty we can learn from the 2020 end-of-year fundraising season that will help improve our fundraising efforts in the year ahead. Revenue increases were widespread, but not uniform—some nonprofits saw an influx in mid-level and large gifts, while others grew their low-dollar conversions.

Fundraising 98

Fundraising Gift Rate email 98

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Here’s how you can learn from data about these donors: Average gift size.

Analytics 52

Analytics Data Giving Metrics 52

sgEngage

AUGUST 8, 2022

Return on investment is a metric that measures the profitability of an investment, giving you a way to compare the yields of investments and make more effective financial decisions. Often, in fundraising, people would like to know the ROI of various ways of raising money. Capital campaigns are laser focused on the top-level gifts.

ROI 69

ROI Campaign Gift Metrics 69

Care2

MARCH 22, 2011

Do you know the average click-through and open rates on action alerts and fundraising appeals across the nonprofit sector? Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Online Fundraising. Why is that?

Benchmark 76

Benchmark Advocacy Studies Metrics 76

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

Care2

APRIL 9, 2012

The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. The median click-through rate for an advocacy email was 4.2%; the median rate for a fundraising email was 0.47%. The number of gifts rose by 20%.

Benchmark 68

Benchmark Advocacy Studies Social Media 68

sgEngage

NOVEMBER 10, 2023

Recurring donations are gifts to a nonprofit organization made by a donor on an ongoing basis, typically monthly. The trend leans heavily toward a monthly gift cadence, with 94% of recurring donors preferring to give monthly. Nonprofits should promote the message that making a recurring gift is easy and it creates a lasting impact.

Donation 52

Donation Blackbaud Retention Gift 52

sgEngage

SEPTEMBER 7, 2022

There are many factors in fundraising, from early engagement to a donor’s ultimate or legacy gift. The human talent component of fundraising is vital to a successful development office. The human talent component of fundraising is vital to a successful development office. They spend time cultivating and engaging donors.

Develop 73

Develop Management Gift Proposal 73

Qgiv

DECEMBER 7, 2022

Few things are as important to successful fundraising teams as clean data around your prospect portfolio and moves management. However, many organizations fail to properly track gift officer portfolios, gift officer actions and donor pipeline management within their donor database management. Getting Started.

Database 52

Database Track Donor Management 52

Classy

JULY 28, 2021

See What’s New In Fundraising. Get ready to deep dive into new considerations based on new data and what it shows us for the future of fundraising. Classy allows you to provide four recommended gift size options on your campaign pages, as well as the option to include a prefilled donation amount.

Experiment 93

Experiment Donation Ideas Create 93

Care2

APRIL 6, 2010

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Establishing benchmarks helps organizations better leverage supporters, engage activists and keep websites dynamic with compelling content that drives people to take action.

Benchmark 71

Benchmark Measure Organization Convio 71

Connection Cafe

APRIL 1, 2020

Whether it be the tragedy of 9/11, a tsunami, an economic recession, an earthquake in Haiti, a country divided by an election or a devastating brushfire, there are many high-profile events of the past that have threatened to push the fundraising landscape to its limit. From each one of these events, a key fundraising lesson has emerged.

Environment 46

Environment Teach Fundraising Lesson 46

Tech Soup

MAY 30, 2013

The 2013 Online Marketing Benchmark Study. Find out how your organization compares to its peers in online fundraising, if your organization is doing everything it should online, and if your fundraising programs are performing as well as they should. To get where you want to be, you need to know where you are today.

Benchmark 40

Benchmark Studies Marketing Online 40

Allegiance Group

FEBRUARY 14, 2023

The Q2 2022 Fundraising Effectiveness Project paints a concerning picture. in 2020 , according to nonprofit organizations surveyed by the Association for Fundraising Professionals. in 2020 , according to nonprofit organizations surveyed by the Association for Fundraising Professionals. year over year. in 2016 to 19.3%

Mail 52

Mail Donor Strategy Files 52

NetWits

NOVEMBER 29, 2011

2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph). Including last year’s gift amount. How much the event raised that year.

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email Raise Cancer Info 230

Connection Cafe

OCTOBER 31, 2013

Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. How can we use our data during our fundraising event or campaign to identify opportunities that help us achieve our goals? Warm Bodies.

Metrics 34

Metrics Action Create Benchmark 34

Connection Cafe

APRIL 24, 2014

So I broke down and purchased a FitBit and as a metrics geek, I have to say I love it! So why not think of your event metrics as your own personal P2P FitBit? So what metrics should you check out to monitor the health of your peer-to-peer fundraising event? Self-Donations and Average Gift. Team Captains.

Fundraising 37

Fundraising Benchmark Metrics Blackbaud 37

Forum One

MAY 4, 2010

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. The findings mirror many of benchmarks in the Convio report. Email fundraising response rates averaged at 0.13 donating money).

Benchmark 50

Benchmark Convio Trend Statistics 50

NTEN

MAY 15, 2009

We just released the 2009 eNonprofit Benchmarks Study with our fantastic friends at M+R Strategic Services. Get the recording to see how Children's Defense Fund and HRC use benchmarks to increase the performance of their online campaigns. Email still performs incredibly well across all categories -- from fundraising to advocacy.

Benchmark 50

Benchmark Studies Advocacy Case Study 50

Care2

AUGUST 28, 2013

After working on over 400 nonprofit email recruitment campaigns, and helping clients plan successful recruitment strategies, I’ve realized that most nonprofits don''t send nearly enough standalone fundraising appeals. In short, more good emails = more revenue. If you break that down, it''s two per month, on average.

email 77

email Fundraising Rate ROI 77

NTEN

MARCH 27, 2013

It's kind of our favorite time of year: our annual dose of data about email and online advocacy and fundraising activity. With the analytics and campaign expertise of M+R Strategic Services , we are excited to release the 2013 eNonprofit Benchmarks Study ! So: What’s going on with nonprofit email, fundraising, and social media?

Advocacy 95

Advocacy Benchmark Social Media Analytics 95

NTEN

JANUARY 23, 2012

One of the things we wished for as we navigated the campaign: benchmarks. Besides average gift amount, what might we expect? We'll share some more of the "how-to" type advice in the coming days, but for now, here are some of NTEN's benchmarks. Average gift: $65.23. Median gift: $25. Largest gift: $2,500.

NTEN 55

NTEN Campaign Fundraising Benchmark 55

3rd Sector Labs

JUNE 17, 2014

The topic – “Donor Retention by the Numbers: Demystifying the Leaky Bucket” – focused on how to properly measure donor retention and then use that data to drive improved fundraising results. We use these to determine a net gift value. QUESTION: Where can I get benchmarks for retention by sector?

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Retention Donor Data Advice 148

Connection Cafe

JULY 12, 2013

In my previous posts, I shared how NEXT Worldwide and AIDS Arms encourage their participants to use centralized fundraising tools, but how do you know if your participants are using these tools? Individuals who personalize their fundraising pages and use online tools raise six times more funds than those who do not. Sending emails?

Online 38

Online Fundraising Metrics Benchmark 38

Connection Cafe

MAY 13, 2019

Watch the donorCentrics® 2018 Annual Report on Higher Education Alumni Giving featuring Shaun Keister, PhD, vice chancellor of the University of California-Davis, for the online presentation of the Index of Higher Education Fundraising Performance. . As schools dig deeper into the data, they may also take this down another layer.

Report 21

Report Strategy Giving Analysis 21

NTEN

SEPTEMBER 24, 2009

The last three months of the year represent a critical time for the fundraising efforts of nonprofit organizations. Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. The average online gift for the month of December increased to $248.82

Online 90

Online Fundraising Offline Blackbaud 90

Care2

MARCH 25, 2009

Allyson Kapin, Editor-In-Chief ‘Tis the season for benchmark studies. In that spirit, Convio released their comprehensive online marketing study today that looked at close to 600 nonprofit organizations’ online marketing results and compiled benchmarks for evaluating fundraising, email, advocacy, and marketing success online.

Benchmark 31

Benchmark Convio Studies Marketing 31

NonProfit Hub

FEBRUARY 18, 2021

As a fellow fundraiser, let me begin by giving you my congratulations on completing an unprecedented fundraising year. Take time to appreciate your team members who contributed to your organization’s fundraising success. . How can I measure and track our overall fundraising program? . Map Metrics.

Metrics 87

Metrics Fundraising Retention ROI 87

sgEngage

JUNE 23, 2022

If your growing nonprofit has never had an official major gifts program or your existing major giving strategy needs a refresh, now is the perfect time to launch or expand your program. Charitable giving has grown nearly 20% in the last three years, with the average gift amount increasing by 10% in 2021. Set Your Major Gift Threshold.

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Gift Program Build Fundraising 79