Bloomerang

AUGUST 16, 2021

Start with benchmark data. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. You know what they say about measurement, right? Track your own data.

Analytics 124

Analytics Strategy Fundraising Benchmark 124

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. The Social Media Measurement Checklist. The Challenges of Measurement : Getting Agreement on What To Measure. The Challenges of Measurement : Getting Agreement on What To Measure.

Measure 101

Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar. By: Rebecca Shore.

Benchmark 103

Benchmark Social Media Global Project 103

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m running several peer learning groups based on the ideas in “ Measuring the Networked Nonprofit ” and Crawl, Walk, Run, Fly Maturity of Practice model. Because what gets measured gets better.

Measure 99

Measure Track Model Seattle 99

NTEN

OCTOBER 24, 2011

And though we are making huge strides as a sector to understand the most effective techniques and approaches to using these tools, we still have a lot to learn about one of the most important areas of social media: measurement. Measuring your activities is as important as what you’re posting, or how many times a day you post.

Social Media 88

Social Media Measure Media Social 88

NetWits

APRIL 4, 2012

The 2012 Nonprofit Social Networking Benchmark Report was released at 12NTC yesterday and it’s already stirring up discussions about how nonprofits are leveraging social networks as part of their fundraising and communications strategy. The Average Facebook & Twitter Communities Grow by 30% and 81%, respectively.

Social Media 242

Social Media Media Social Social Network 242

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2011

I remember thinking to myself at the time, well if one networked nonprofit can do this, couldn’t a network of networked nonprofits use real-time collaborative benchmarking data sharing for learning? I shared a link to the site on my Facebook Page with a question about its usefulness (perhaps minus one of the bogus metrics).

Benchmark 95

Benchmark Network Learning API 95

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.

Summary 94

Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2011

While my family and their home dodged a bullet, like millions in NYC, other locations had catastrophic flooding and there was a loss of lives. We learned that it predicting the path of hurricanes is a more precise science than the measuring their destructive force. What are the key results of this campaign ? What does success look like?

Hurricane 97

Hurricane Measure Social Media Pledge 97

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. The next action was an uncontrollable desire to compare my “People Talking About” with my peers, realizing that benchmarking of meaningless data is well, meaningless. Photo by lecercle.

Metrics 112

Metrics Facebook People Measure 112

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. How did your organization apply it to social media measurement? What is your measurement pilot?

Measure 96

Measure Social Media Media Social 96

Connection Cafe

MAY 23, 2017

Read the post below about how to measure your reach, and then join our training on how to boost it: Social Media for Social Justice: How to inspire and be seen . If you’re responsible for your nonprofit’s social media, you probably know about how many Facebook fans you have. In our Benchmarks study, the average nonprofit had an ERA of.225,

Facebook 32

Facebook Benchmark Social Media Studies 32

Nonprofit Tech for Good

JULY 5, 2020

Imagine that you’re scrolling through Facebook or Instagram and start watching a video from a nonprofit organization. Video engagement on social media is the measurable action that viewers take after watching. What would compel you to like or comment on that video? What would motivate you to share it with your friends?

Video 312

Video Share Social Social Media 312

Care2

JANUARY 31, 2010

Interested in setting Facebook and Twitter benchmarks for your nonprofit but don’t know where to start? Check out M+R Strategic Services first Nonprofit Social Media Benchmarks Study , which includes sample research by groups such as Easter Seals, Oxfam, Human Rights Campaign, League of Conservation Voters, and more.

Benchmark 64

Benchmark Social Media Studies Media 64

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! Once again, you’ve amazed us!

Metrics 64

Metrics Facebook Question Benchmark 64

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. boost in their conversion rates.

Benchmark 62

Benchmark Digital Trend Report 62

Media Cause

MAY 8, 2023

How will you measure the success of your paid advertising campaign? Nothing short of success, with 1,016 form submissions, 646 of which came from Facebook Ads, and a 254% increase in clicks between media flights. There are tons of online resources that share benchmarks for specific channels and industries—like Wordstream and TechSoup.

Tips 52

Tips Organization Channel Benchmark 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 22, 2011

There are so social media analytic tools to measure social media and other emerging technologies, that we’ve created a new genre of Shiny Objective Syndrome — Data Puking disorder. It isn’t hard to see why we forget about one of the best ever social media measurement tools: surveys!

Social Media 95

Social Media Analytics Tools Media 95

3rd Sector Labs

APRIL 23, 2014

And from the Q&A at the end of the event … QUESTION: You talked about using social media logins, like Facebook, to help capture more information about donors and prospects. The most popular is Facebook – https://developers.facebook.com/docs/facebook-login/permissions/. What tools do you recommend? DEBBIE: Yes.

Data 133

Data Management Rate Benchmark 133

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Facebook is an ever growing force in the internet space and it looks like it will be for a while. Facebook is also a great tool for nonprofits. Facebook also gives others the ability to share their affinity to you with their friends, family and co-workers. Google) of Facebook. Check out the ONE Campaign Facebook page.

Facebook 97

Facebook Stats Los Angeles Tips 97

NonProfit Hub

MAY 22, 2014

But what if taking the time to focus on other things, like measurement and new staff orientation, would provide better retention rates and a happier staff? Why Measurement is Important: “We use Gallup tools to help measure employee engagement. Images via BBBS of the Midlands Facebook Page. We like to have fun together.”.

Measure 53

Measure Roles Culture Training 53

NTEN

AUGUST 10, 2011

Basically, "churn" is the term used to describe the rate at which subscribers – be they in your email lists, Facebook fans, Twitter followers, etc. When it comes to your organization's Facebook page, you've probably already been doing a good job at tracking your number of fans; it's right there on your fan page for everyone to see!

Rate 95

Rate Facebook Chart Metrics 95

Connection Cafe

AUGUST 9, 2010

Earlier this summer I posted on top tips for measuring ROI and getting strategic with data , touching on the idea and importance of actionable data, or rather, data that helps draw meaningful conclusions and future actions to optimize programs. Analyze goals of you social media and decide what metrics to measure based on those goals.

ROI 36

ROI Social Media Measure Jordan 36

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

In the comments on my post, &# Likes on Facebook Are Not A Victory: Results Are ,&# Carie Lewis shared her killer deck on PREZI offers some advice for engaging your network after they click the “like&# button. I asked her how do you measure relationships? Do you measure along the ladder of engagement?

Measure 100

Measure Social Media Survey Relationship 100

Bloomerang

MARCH 30, 2023

Your goals should be SMART: specific, measurable, attainable, relevant, and time-bound. However, if your goal is SMART—specific, measurable, attainable, relevant, and time-bound—you’ll have a clear benchmark to work toward and measure progress. Launch campaigns on social media platforms, like Facebook and Instagram.

Volunteer 90

Volunteer Program Roles Training 90

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 27, 2011

Through tools like Facebook, Twitter or YouTube, you can post information, encourage comments and get feedback. Simply putting up a Facebook page or sharing a video on YouTube isn’t likely to do much good. Measurable : You should be able to quantify goals with a numeric benchmark. Different tools have different audiences.

Social Media 99

Social Media Guide Media Social 99

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

Today, NTEN’s Amy Sample Ward shared this fabulous video on Facebook. I’d love to see a survey of nonprofit measurement practice that quantifies this. It is a look at measurement and learning practices when social media is in the mix. Does not know where to start. Often overwhelmed.

Results 95

Results Data Charlotte Measure 95

sgEngage

MARCH 30, 2021

You’ll also find: Analysis and breakdowns of each P2P category to see how your specific campaign measures up. In-depth fundraising metrics to benchmark your participants against. Did Facebook Fundraising benefit from pandemic-driven social media use? How did news-worthy events affect crowdfunding?

Blackbaud 67

Blackbaud Studies Fundraising Registration 67

Connection Cafe

JULY 25, 2019

Listen in to hear about different types of peer-to-peer fundraising programs, what motivates participants, the influence of Facebook on giving behavior, and why email is still an indicator of engagement. Important benchmarks from 281 organizations across the U.S. How to benchmark your organization against the study findings.

Podcast 25

Podcast Fundraising Benchmark Blackbaud 25

Beth's Blog: How Nonprofits Can Use Social Media

JULY 7, 2011

The platform war between Facebook and Google + officially launched with a press conference at Facebook announcing the new “awesome&# features including one click skype/Facebook integration for video chat. I watched live stream on Facebook and the real time snarky reactions coming across Google +. Simon Laustsen.

Google 95

Google Skype Org Stream 95

Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If you have been following me on Twitter, Facebook, this blog or other social media channels, you know that my father passed away several weeks ago. What inspires me is that any time invested in learning and measurement definitely pays you back. For the event, I used the Facebook Insights, Rowfeeder, and Storify.

Social Media 129

Social Media Online Learning Fundraising 129

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. Wall Street views it as the only legitimate means of measuring business performance. Notes and Resources.

ROI 103

ROI Social Media Media Social 103

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2008

Facebook - to stay connected / reach out to potential supporters. You need to set up a benchmarking process. About a year ago, I decided to benchmark my blog using some tips suggested by Avinash Kaushik. Building an online presence on Social Networking / Web2.0 MySpace - to stay connected / reach out to potential supporters.

Social Media 50

Social Media Advice Measure Strategy 50

Care2

MAY 24, 2011

Despite the many variables that factor into figuring how much website traffic “is normal&# for your organization, I’m always excited to check out the latest studies that highlight these types of benchmarks. Facebook is a significant source of referral traffic for a few groups.

Websites 73

Websites Generation Benchmark Statistics 73

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2013

With the digital communications landscape evolving at light speed we wanted to track challenges, leadership attitudes, measurement strategies and 2014 investment plans. Early returns show robust embrace of social media’s tried and true platforms like Facebook (used regularly by more than 92% of respondents) Twitter (@55%) and YouTube (@40%).

Social Media 106

Social Media Arts Social Attitude 106

NTEN

MAY 10, 2010

Start a Facebook Page instead! If your organization isn't measuring the results of its social media initiatives, you may be wasting time and effort. New fundraising campaing? Try Causes! Need to build community? Let's create a Ning site! No budget for a web site redesign? Maybe it will work. Ah, 2008, you are missed. webinar here.

Social Network 67

Social Network Network Ning Social 67

Connection Cafe

MARCH 30, 2021

You’ll also find: Analysis and breakdowns of each P2P category to see how your specific campaign measures up. In-depth fundraising metrics to benchmark your participants against. Did Facebook Fundraising benefit from pandemic-driven social media use? How did news-worthy events affect crowdfunding?

Blackbaud 48

Blackbaud Studies Fundraising Registration 48