Bloomerang

AUGUST 21, 2023

General guidance for fundraisers Here is general guidance on actions fundraisers can take based on fundraising trends and best practices drawn from the report. Segment your donor base : Use the information from the report to segment your donor base effectively. Determine the capacity to give of your donors and funders.

Action 73

Action Report Practice Fundraising 73

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Donors and nonprofits love monthly giving.

Benchmark 81

Benchmark Digital Report Learning 81

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Research can also shine a light on where your nonprofit may need to focus more energy in its engagement with donors.

Hype 52

Hype Research Marketing Benchmark 52

Candid

FEBRUARY 27, 2024

When you hear directly from clients, you can better tailor services to their needs and preferences, which, in turn, helps increase client retention and impact. Compare your data and look for trends One of the challenges of opinion data is that it’s hard to know what’s a good average overall rating or result.

Rate 128

Rate Survey Nonprofit Sample 128

Bloomerang

AUGUST 18, 2023

There are two alarming trends in the current nonprofit world, and they are profoundly and demonstrably linked. Across the nonprofit sector, the average donor retention rate is about 40% to 45%. That sadly means that out of 100 donors who contributed last year, only 40% to 45% will likely do so again this year.

Fundraising 69

Fundraising Retention Gift Nonprofit 69

Connection Cafe

FEBRUARY 14, 2017

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. As fundraisers, we don’t have the option of choosing; we must solicit from existing donors while simultaneously growing prospect lists and converting new leads into first-time donors.

Retention 37

Retention Donor Online Research 37

sgEngage

NOVEMBER 10, 2023

Recurring donations are gifts to a nonprofit organization made by a donor on an ongoing basis, typically monthly. As a result, organizations can demonstrate growth and impact to donors while strengthening their commitment to the mission. And donors like it.

Donation 52

Donation Blackbaud Retention Gift 52

Nonprofit Tech for Good

JUNE 23, 2020

As a general rule, donations pages should be simple, optimized for mobile giving, and ask for the minimal amount of information required to make a donation and to capture a donor’s contact information. It’s also worth sending a postcard campaign to your one-time donors asking them to become monthly donors.

Practice 339

Practice Online Fundraising Nonprofit 339

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

Association Analytics

SEPTEMBER 22, 2021

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. This will help you Identify trends and see when your members move through their journey from initially joining to being fully connected. Award Nominees.

Aggregator 169

Aggregator Associations Activities Active 169

Qgiv

SEPTEMBER 2, 2022

Through extensive donor and market research, along with insights from supporters’ actual behaviors, she identifies ways fundraisers can leverage trends into enhanced programs and performance. Donors respond to need. Tracking new giving trends. Charitable giving in a recession is no different. Follow the Leaders.

Strategy 52

Strategy Marketing Giving Ukraine 52

NTEN

SEPTEMBER 9, 2010

The Index looks at trends on a rolling three-month basis to smooth out seasonal or episodic spikes in the data and is the largest and most timely study being done in the industry. . The Index shows that online giving remained positive during most of 2009 and the trends for 2010 have been very encouraging. Size Matters in Online Giving.

Trend 86

Trend Online Fundraising Offline 86

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data. Understand donors’ giving behaviors. Understand donors’ giving behaviors.

Analytics 52

Analytics Data Giving Metrics 52

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Connection Cafe

FEBRUARY 17, 2014

Nonprofit statistics covering fundraising, charitable giving, online giving, social media, mobile, donor retention, email marketing, stewardship, donor research, charitable organizations, donor trends, direct mail, giving, and other key not-for-profit charitable giving metrics and benchmarks.

Statistics 55

Statistics North America Benchmark Retention 55

EveryAction

SEPTEMBER 2, 2022

If your nonprofit is looking for more reasons to dial in on mobile messaging, M+R’s Benchmarks report has found that texting is growing in the nonprofit sphere—these are just a few key points from 2021’s report : SMS audience sizes grew by 26 percent over the previous year—much faster growth than email audience sizes.

Mobile 130

Mobile Digital Fundraising Advocacy 130

sgEngage

SEPTEMBER 7, 2022

They spend time cultivating and engaging donors. Blackbaud’s research, however, shows the average time from the first solicitation to a donor’s first gift is four years, yet the average development officer’s term is only 18–24 months. On the first visit, the donor should understand that the meeting is for fundraising purposes.

Develop 73

Develop Management Gift Proposal 73

Connection Cafe

APRIL 1, 2020

One key takeaway from past events is that it can take many, many years to rebuild a donor base if that donor base is not maintained. It’s okay to acknowledge what is happening in the world – donors expect it. Donors are looking for a way to help. Donors in the past have adjusted giving via downgrades.

Environment 46

Environment Teach Fundraising Lesson 46

NonProfit Hub

JUNE 8, 2016

If you find a donor and don’t plan for how to keep him or her, the costs are too high. We’re hemorrhaging donors, losing support as fast as we find it, seemingly condemned forever to pay a fortune just to stand still. It’s understandable why Retention Fundraising author Roger Craver chose Burnett to write the forward for this book.

Track 28

Track Donor Retention Metrics 28

Bloomerang

DECEMBER 19, 2023

We’ve grouped these solutions into the following categories: Donor Management Fundraising Project Management Communication Design Forms Marketing Events Website Content Management System As you assess each option, keep in mind that seemingly “free” platforms may still come with costs. Is it worth it to spend the money?

Software 84

Software Free Tools Adobe 84

Connection Cafe

MAY 13, 2019

Did you know that nearly eight out of ten new alumni donors don’t give again the following year? The FY2018 analysis features median metrics from the over 200 institutions that participate in the annual donorCentrics Collaborative Benchmarking service. . Or that it’s even lower if they are graduating seniors?

Report 21

Report Strategy Giving Analysis 21

Saleforce Nonprofit

NOVEMBER 17, 2022

Before even getting started, be clear on what you want to achieve, starting with specific goals and KPIs in mind will help you measure whether or not your campaign has been a success and will give you a benchmark for the next year. Did you know that 65% of donors would give more if they knew the impact of their donations ?

Giving 59

Giving Tips Press Netherlands 59

Neon CRM

MAY 31, 2023

You work for a nonprofit that is totally stuck in the donor acquisition cycle from hell. You work long hours and spend a ton of resources getting new donors in the door, only to then see them never make a second gift, leaving you right back where you started. What is Donor Management? What is Donor Management? Sound good?

Donor 52

Donor Management Guide Retention 52

Connection Cafe

JUNE 22, 2017

While it might seem a little early to start thinking about 2018 to some (hint: it’s not ), it’s the perfect time to benchmark where 2017 has taken you. The Surprising Link Between Employee and Donor Retention : It can be difficult for a fundraiser to develop a relationship with donors when their average tenure is only 18-20 months.

Resource 48

Resource Blackbaud Chart Retention 48

Nonprofit Tech for Good

OCTOBER 25, 2023

M+R Benchmarks ] 74% of nonprofits send an automated welcome email after joining a newsletter and these messages have an average open rate of 202% higher than traditional email campaigns. Nonprofit Communications Trends Report ] 95% of marketers who use generative AI for email creation rate it effective” with 54% rating it very effective.

Statistics 225

Statistics email Marketing Benchmark 225

Connection Cafe

JANUARY 12, 2014

Here are this week’s nonprofit highlights: Nearly 3 out of 4 new donors leave and never come back. It’s here – the 4th annual edition of Nonprofit Communications Trends Report by Nonprofit Marketing Guide. Take a look. It’s time to flip that statistic on it’s head. Yours truly, Madeline.

Communication 32

Communication Retention Childhood Statistics 32

Neon CRM

JULY 19, 2023

Here are 10 year-end giving statistics that show just how important the final month of the year can be—and how your nonprofit can leverage these trends to make your end-of-year campaign a success. As those last-minute donations are coming in, you should be getting ready to follow up with your donors. Get the guide 2.

Statistics 98

Statistics Giving Fundraising Benchmark 98

Connection Cafe

JUNE 28, 2019

While it might seem a little early to start thinking about 2020 to some (hint: it’s not), it’s the perfect time to benchmark where 2019 has taken you. 7 Ways to Prove Your Charity Can Be Trusted : Make sure your organization looks trustworthy to prospective donors and volunteers. Include a shareable.

Blackbaud 37

Blackbaud Nonprofit Hints eBook 37

Nonprofit Tech for Good

APRIL 5, 2021

The accepted best practice is to post to Instagram once to three times daily, but for most nonprofits posting more than once daily is a ridiculous benchmark. A growing trend is to use a service, such as Linktree , which allows you to create a link in bio landing page that features multiple links.

Practice 363

Practice Nonprofit Avatar Social Media 363

Connection Cafe

SEPTEMBER 30, 2020

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. Average gifts, retention rates, channel giving, big data, small data…the sheer volume of information involved with fundraising can be daunting.

Benchmark 43

Benchmark Analytics Strategy Fundraising 43

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors. Is it trending in any direction?

Attention 36

Attention Metrics Online Fundraising 36

Care2

JULY 10, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Philip King: We absolutely do!

Social Media 34

Social Media Trend Advocacy Online 34

NonProfit Hub

FEBRUARY 18, 2021

You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change? 2019 Total # of Donors . 2020 Total # of Donors .

Metrics 87

Metrics Fundraising Retention ROI 87

Care2

AUGUST 8, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The lesson? Copyright © 2008, Care2.com

New York 28

New York Social Media Conference Advocacy 28

Care2

NOVEMBER 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) And the house was packed.

Social Media 31

Social Media Advocacy Online Money 31

Allegiance Group

DECEMBER 19, 2023

Pre-conference Deep Dives will be held April 5-6 and feature a variety of topics, from Donor Retention Workshops to the Future of Fundraising Events. Join more than 40 nonprofit organizations and over 70 MLG professionals in sessions featuring overall trends, insights, and analysis. Want more time?

Conference 52

Conference Las Vegas Fort Worth San Diego 52

Connection Cafe

JUNE 14, 2019

Last month marked the inaugural meeting of a new benchmarking group created specifically to analyze and discuss trends in athletics giving [1]. The two days spent together was so valuable that it seemed like a perfect opportunity to share some insights and median trends with the higher education community at large.

Benchmark 23

Benchmark Group Indiana Oklahoma 23