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Storytelling Tips: Measure the ROI of Your Non-Profit’s Stories

The Storytelling Non-profit

Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. Now you’ve identified how you’re using the story, we’re going to get into the weeds to identify your metrics and markers of success.

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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

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Nonprofit Email: The Rules of Engagement

Pamela Grow

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Social media, on the other hand, lags behind with an average ROI of 94%. Email marketing offers an unmatched ROI, a vast potential reach, and higher engagement rates compared to social media. The numbers don’t lie!

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How to Develop a Successful Nonprofit Fundraising Strategy

Bloomerang

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. In fact, Double the Donation’s fundraising statistics show that 63% of donors in the U.S. Offers accountability.

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Small is the New Big: 2009 eNonprofit Benchmarks Study Released

NTEN

We just released the 2009 eNonprofit Benchmarks Study with our fantastic friends at M+R Strategic Services. Get the recording to see how Children's Defense Fund and HRC use benchmarks to increase the performance of their online campaigns. Size of donation is down, but number of gifts is up. Small is the new big.

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Guide to Blackbaud Fundraiser Performance Management

DNL OmniMedia

On average, we know that over 80% of a nonprofit’s total donations come from the top 12 donors to the organization. It involves examining the data and performance metrics of individual major gift officers, as well as the team as a whole, to understand what’s working and what leaves room for improvement. Peer Benchmarking.

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How to Find Corporate Responsibility Software that Increases Profits

Givinga

Donation Tracking and Impact Reporting. How Donation Tracking and Impact Reporting Affect Profits. With donation tracking and impact reporting, businesses can collect and analyze data on their philanthropic impact, projecting their results into the market. Belief-driven buyers are now the majority in every age segment.

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